Apple

K-20 Education Sales Enablement Specialist

Apple • $110K — $130K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of related experience in sales enablement or education technology market
  • Deep knowledge of Apple products and services
  • Experience with K-12 and Higher Education IT environments
  • History of supporting sales through multiple routes-to-market
  • Expertise in instructional design and engaging resource creation
  • Strong analytical skills for evaluating enablement effectiveness
  • Solid understanding of education technology trends

Responsibilities

  • Partner with sales teams to develop learning strategies and enablement resources
  • Cultivate deep expertise in Apple's offerings and their educational applications
  • Understand key educational technology decision-makers and their objections
  • Create tailored enablement content and objection-handling materials
  • Implement instructional design processes for effective sales training
  • Analyze feedback to improve enablement activities and strategies
  • Develop innovative resources and materials for training and workshops
  • Facilitate inspiring training sessions and events for sales teams
  • Collaborate with internal teams for integrated enablement efforts

Benefits

  • Flexibility for up to 25% domestic travel
  • Opportunity to work with passionate professionals in education
  • Engagement with innovative Apple products and solutions
  • Dynamic work environment with cross-functional collaboration
  • Chance to influence K-20 education technology landscape
Full Job Description
Apple's Sales organization fuels the innovation that powers products and services loved by millions around the world. In this role, you'll be on the forefront, supporting Apple's direct sales team with the knowledge and tools needed to build meaningful relationships with our K-12 customers.

We are looking for a creative and results-driven K-20 Education Sales Enablement Specialist to join the Strategy, Demand Generation, and Enablement team. This role supports Apple's K-12 direct sales team and a hybrid Higher Education team spanning direct, channel, and campus store routes-to-market, ensuring sellers are equipped with the knowledge, tools, and training needed to build meaningful relationships with education customers. You'll bring deep Apple product expertise and a strong understanding of how education decision-makers evaluate technology, and use that expertise to develop resources that help sellers navigate and overcome the technical barriers to adoption.

This role requires up to 25% domestic travel.

Description

In this role, you will:

- Partner with Apple's K-12 direct sales team and Higher Education direct, channel, and campus store partners to develop learning strategies and enablement assets that promote Apple Education solutions and drive growth.

- Develop deep expertise in Apple's product and technology portfolio, including how each maps to education use cases and buyer priorities, and how it's deployed in K-12 and Higher Education environments, including common technical barriers to adoption.

- Build a working understanding of the key personas in education technology decision-making (e.g., IT/CTO, procurement, faculty, academic leadership) and the distinct objections and priorities each raises.

- Create original enablement content - including objection-handling guides, competitive positioning, and technical FAQs - tailored to the distinct needs of direct, channel, and campus store sellers.

Implement instructional design processes to meet learning objectives aligned to sales skills, strategies and solutions.

- Analyze feedback, survey and assessment data to identify effective strategies and gaps of enablement activities and recommend actionable insights.

- Create innovative enablement resources, including videos, toolkits, and training programs, to empower sales teams with the skills to exceed their targets.

- Stay up-to-date on Higher Education and K-12 trends and market needs, ensuring that Apple's messaging is relevant and aligned with current educational priorities.

- Collaborate with internal teams, including demand generation and product marketing, to align enablement activities with campaigns and ensure consistent, high-quality content design across enablement programs.

- Facilitate training through workshops, activations, and field events that inspire sales teams and promote the value of Apple products in education.

- Develop executive briefing and key customer meeting material that equip the sales team to position Apple as a trusted advisor to Higher Education and K-12 institutions.

- Foster relationships with sales leadership to align enablement efforts with business priorities and emerging opportunities in the K-20 education sector.

Minimum Qualifications

Typically requires a minimum of 7 years of related experience

Deep knowledge of Apple's current product and services portfolio

Background working directly in or with the Higher Education and K-12 market with a deep understanding of the IT and technical environment

Experience supporting or selling through multiple routes-to-market (direct, channel/reseller, and campus store/retail) required

Demonstrated ability to translate product knowledge into persona-specific messaging and objection-handling content across sales channels

Expertise in instructional design and sales enablement strategies with a focus on designing and delivering engaging, creative resources such as videos, activations, and campaigns

Deep business acumen with ability to develop and implement training programs that elevate the skills of sales teams

Proficiency in data analytics to evaluate the impact of enablement strategies and programming on sales team performance

Solid understanding of trends in education technology and the evolving needs of Higher Education and K-12 institutions, especially IT and Technology teams

Experience working cross-functionally with dynamic teams to align enablement efforts with business objectives

Ability to manage multiple work streams, timelines, and deliverables with exceptional attention to detail

Experience in sales, marketing, or business development

Bachelor's degree or equivalent experience

Preferred Qualifications

8+ years of related experience is preferred

Excellent communication and storytelling skills with the ability to create impactful content that resonates with both sales teams and customers

Strong proficiency with technical aspects and benefits of Apple products and solutions

Passionate about education and enabling others to succeed

Ability to work independently and in collaboration with Apple's education leadership

About Apple

Apple is a corporation that designs, manufactures, and markets mobile communication and media devices, personal computers, portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. Apple provides many products and services, including iPhone; iPad; iPod; Mac; Apple TV; a portfolio of consumer and professional software applications; the iOS and OS X operating systems; iCloud; and accessories, service, and support offerings. It sells its products worldwide through its retail stores, online stores, direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers to the consumer and also sells third-party iPhone, iPad, Mac and iPod compatible products, including application software and accessories through its online and retail stores. Introduced in 1984, the Macintosh was the first widely sold personal computer with a graphical user interface (GUI). That feature and others such as an improved floppy drive design and a low-cost hard drive that made data retrieval faster helped Apple cultivate a reputation for innovation. Apple was named as the most admired company in the United States in 2008 and in the world from 2008 to 2012 by the Fortune magazine. The company was founded by Steven Paul Jobs, Steve Wozniak, and Ronald Gerald Wayne on April 1, 1976, and is headquartered in Cupertino, California.

Apple Careers

Join Apple, a place where extraordinary people gather to do their best work. Our ever-expanding global team is at the forefront of innovation and leadership in the tech industry. At Apple, we're not just building products—we're crafting the kind of wonder that revolutionizes entire industries. It's the diversity of our people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Work You’ll Do Embark on a journey with Apple’s market-leading team to help some of the world’s most influential companies navigate their path to digital mastery with cutting-edge technology and services. Transform industries and touch lives with your unique ideas at Apple. Here, you’ll lead through a unique position at the intersection of technology, creativity, and robust industry expertise. Collaborate with a global team of professionals who are at the top of their game in technology and design. Apple isn’t just a company, it’s a community of innovators and passionate thinkers. Introducing the Apple Innovation and Leadership Initiative We are building a market-leading team to drive our efforts in delivering groundbreaking solutions and services. At Apple, job opportunities are abundant, offering you the chance to explore diverse roles from engineering to marketing, all designed to empower your career growth. Do Innovative Work Join the largest group of creative and technical experts in the world—professionals dedicated to redefining what’s possible through technology and innovation. Deliver targeted solutions through a depth and breadth of expertise that’s unmatched, driving forward our commitment to excellence and leadership in every project we undertake. Be Part of a Great Team Engage in a wide range of projects utilizing Apple’s technology and resources. Harness the unparalleled capabilities, global scale, and joint solution development that only Apple can offer. Future-Proof Your Career Advance your career with limitless opportunities at Apple. Go as far as your ambition takes you with unmatched training, development, and certification support. Explore Discover how Apple is leading the way in tech innovation: [With iOS] Businesses can streamline operations and enhance customer interactions... READ MORE Smart home technology integration that sets the standard for convenience and security... READ MORE The Apple Experience Our combined service capabilities, global scale, and joint solution development help clients overcome challenges and lead transformation in their industries. Clients worldwide look to Apple for new strategies and solutions that drive growth and innovation in the digital era. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Whether you’re seeking a professional role, an internship, or a leadership position, Apple offers a variety of employment opportunities. SEARCH APPLE JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. See what exciting and rewarding opportunities await at Apple, a company committed to diversity, innovation, and leadership. Explore job opportunities, employment benefits, and the culture of growth and innovation at Apple. Prepare your resume, hone your interview skills, and ready yourself for a career at one of the most prestigious companies in the world. Join us in pushing the boundaries of what is possible.
Learn more about Apple
Size
154,000 employees
Market Cap
$2,074.3 billion
Industry
Net Income
$63.9 billion
Founded
1976
5 Year Trend
+11.5%
Revenue
$294.1 billion
NASDAQ

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