Verizon Communications

Channel Marketing & Communications- Senior Manager

Verizon Communications • $110K — $130K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree or equivalent work experience
  • 6+ years relevant experience in marketing or communications
  • 5+ years of retail sales experience
  • 4+ years in communications strategy or internal marketing
  • Familiarity with Google G Suite and AI tools

Responsibilities

  • Develop sales enablement content to support frontline teams
  • Create actionable content for product launches and sales moments
  • Leverage AI for efficient communication strategies
  • Conduct store visits to gather insights and build relationships
  • Collaborate with teams to devise and launch marketing campaigns
  • Analyze campaign performance and refine content strategies
  • Share best practices to enhance overall marketing effectiveness

Benefits

  • Comprehensive health benefits including medical, dental, and vision
  • 401(k) savings plan with company match
  • Paid parental leave and adoption assistance
  • Tuition assistance for further education
  • Generous vacation policy with up to 15 days per year
  • Access to various insurance options including identity theft and pet insurance
Full Job Description
What you’ll be doing...

We’re seeking an experienced sales leader who knows the retail frontline firsthand and can translate that experience into high-impact enablement and communications.

As the Senior Manager, Channel Marketing and Communications, you will be the driving force behind how we equip our sales and service teams to drive growth—delivering clear, actionable content that respects their time and helps them win.

This role demands adaptability, a collaborative spirit, and a strategic approach to communications.

You will work cross-functionally, leveraging AI to work efficiently so your energy goes toward high-impact field support. If you are passionate about developing compelling narratives, executing campaigns, and building resources and tools tailored to how the frontline actually consumes information, this is the role for you.


Key responsibilities:


  • Building sales enablement and comms that inform, equip and inspire frontline leaders and teams toward key performance objectives.
  • Creating clear, actionable content for launches, sales and service moments, built for how the frontline consumes it
  • Using AI and automation to work faster, scale enablement across multiple channels, and increase overall efficiency.
  • Performing regular store visits and "listen-ups" to gather direct feedback, build relationships with sales leaders, and ensure field realities shape our deliverables.
  • Building and maintaining strong partnerships across the business to brainstorm, create, and launch innovative campaigns.
  • Establishing robust feedback loops following campaign launches to analyze performance data, track content engagement metrics, and continuously refine messaging strategies.
  • Sharing key learnings and best practices across teams to improve marketing effectiveness while actively shaping the evolution of our overarching communication strategy.
  • Keeping a pulse on emerging industry trends and best practices within internal marketing and communications.

In this role, you'll have a defined work location and assigned office days.


What we’re looking for...

You are an advertising junkie. You are up on all the latest campaigns. You get inspiration from all the media you ingest. Understanding consumers and what they want is a serious game for you. You are strategic and a big picture problem solver but understand what it takes to get all the details right.


You’ll need to have:

  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
  • Five years or more retail sales experience
  • Four or more years of experience in communications, communications strategy or internal marketing
  • Experience with Google G Suite, AI tools



Even better if you have one or more of the following:

  • A Master's degree
  • Experience in visual communication techniques and applications
  • Experience working creatively and analytically in a problem-solving environment
  • Experience in marketing strategies
  • Proven ability to foster and manage strategic partnerships
  • Experience working with executives and the ability to deliver and support executive requirements
  • Excellent interpersonal and negotiation skills
  • Exceptional verbal and written communication skills
  • Excellent organizational skills and attention to detail
  • Created coordinated communications programs for consumer-focused services or products.
  • Presented your ideas to a range of audiences with success.
  • Ability to drive projects to successful completion.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours
40

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

About Verizon Communications

MCIS delivers wireless links, turn-key systems, broadband leases, and system maintenance.

Verizon Communications Careers

Join the vibrant team at Verizon Communications, a global leader in technology and communications, where innovation meets purpose. Our diverse and inclusive culture champions forward-thinking and offers a plethora of job opportunities that cater to enhancing your professional growth and career trajectory. Work You’ll Do At Verizon Communications, you will be part of a dynamic team that is at the forefront of driving digital transformation in the telecommunications industry. Our commitment to diversity and innovation is not just about staying competitive but fostering an environment where all employees can thrive. Lead with Innovation Embrace the opportunity to work on groundbreaking projects that redefine how people connect. Verizon is not just a company; it's a community of leaders and innovators. With over tens of thousands of employees worldwide, our leadership is committed to providing a platform where skills and ideas converge to create impactful solutions. Join Our Inclusive Team Verizon’s commitment to diversity and inclusion is integral to our company’s ethos. We believe in empowering our team members by providing them with the tools, resources, and support they need to succeed. This includes comprehensive benefits, diversity training, and opportunities for professional development. Explore Career Opportunities Whether you’re looking for a full-time position, an internship, or a leadership role, Verizon offers a range of employment options to match your career ambitions. Our team is hiring creative and solution-driven professionals who are eager to learn and grow. Networking and Professional Growth Advance your career with Verizon’s unmatched opportunities for professional growth. Engage in networking events, leadership programs, and training sessions designed to hone your skills and expand your industry knowledge. Internship Programs Kickstart your career with a Verizon internship. Gain hands-on experience, work with seasoned professionals, and understand the inner workings of one of the world’s leading tech companies. Our internships offer a unique insight into our company culture and operations, setting a solid foundation for your career. Benefits and Culture At Verizon, we prioritize the well-being of our team members. Enjoy a comprehensive package of benefits that supports both your professional and personal life. Our culture promotes work-life balance, employee wellness, and continuous learning. Stay Connected Join Our Team Explore the various job opportunities at Verizon Communications and find the position that best suits your skills and interests. We are looking for passionate, curious, and innovative team players. Keep Up to Date Stay informed with the latest career tips, insider perspectives, and industry-leading insights—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Verizon Communications. Join Verizon Communications today and be part of a team that values leadership, innovation, and diversity. Shape your future in an environment where your work makes a real impact.
Learn more about Verizon Communications
Size
118,400 employees
Market Cap
$164.4 billion
Industry
Net Income
$17.8 billion
Founded
1983
5 Year Trend
+1.2%
Revenue
$128.2 billion
NASDAQ

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