OverviewThe Head of Marketing leads all corporate marketing functions including branding and communications globally. Responsibilities include media and industry relations, advertising, interactive online programs, communications as well as market and customer research. Responsibilities include overseeing trade shows, events, printed promotions and electronic promotions such as web sites and social media. The Head of Marketing is both a thought leader and a tactical implementer.
Responsibilities- Manage the following functions: Marketing, Branding, E-commerce, Product Marketing, and Digital Media
- Oversee public relations and corporate communications to ensure a brand-consistent message
- Manage the global Marketing team, including the marketing functions in Hong Kong and London to develop regionally appropriate messaging
- Build market alliances with other organizations and companies that have similar views on topics from sustainability to design in order to leverage our reach and build our brand
- Develop strategic marketing plans to build global awareness of our brand and values
- Build strategies to grow online presence and sales globally
Qualifications- 10+ years of experience in Marketing and Branding
- Proven E-commerce and digital marketing experience
- Bachelor's degree in a related field; additional certifications in digital marketing, data science, or SEO are highly valued
- Thorough knowledge of marketing principles, product or service management, sales and business development, along with a demonstrated track record of success and performance
- Experience creating strategies to adapt to changing market dynamics and translating them into actionable objectives
- Ability to collaborate with all corporate functions, Product Development, Sustainability, Sales, and Training to ensure a collaborative approach to brand building and messaging
- Ability to build a personal rapport with all stakeholders and suppliers
- Experience in driving sales through digital media
- Strong communication and presentation skills
- Strong interest in all aspects of design from concept to product
COMPUTER SKILLS:- Working knowledge of platforms such as Adobe Creative Suite, Google Analytics 4, CRM, Shopify Plus, Monday.com, Figma, and other standard platforms essential for digital marketers
WHAT WE OFFER:- Competitive base
- Medical Benefits (Medical, Dental, Vision)
- HSA, FSA, Commuter Benefits
- Medical Discounts
- Ancillary Benefits
- Accident, Critical Illness, Hospital Insurance
- Voluntary, Spouse, and Child Life Insurance
- Pet Insurance
- Employee Discount Programs
- 401k matching
- Paid time off (including 15 PTO days and 10 holidays)
Salary Range: $168.630 - $245,965In addition to the salary there is a bonus variable component. Please note that the salary information is a general guideline. Humanscale considers other factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as market location and business considerations when extending an offer.
