About the RoleWe are seeking a Senior Director, Head of Marketing, US Oncology to lead the strategic and tactical marketing efforts across a portfolio of products within our growing commercial organization. This individual will be responsible for driving US oncology brand strategy, in-line marketing execution, and launch planning for pipeline assets across the oncology portfolio. They will have the ability to thrive in a fast-paced environment while leading multiple brands and cross-functional teams. The ideal candidate brings a minimum of 12 years of experience in the pharmaceutical or biotech industry, including at least 7 years of U.S.-based marketing experience within the Oncology space. This individual will lead a small team of brand leads.
Key Responsibilities: Brand Strategy & Execution - Oversee marketing activities for all products within the Oncology Franchise and manage the brand team
- Lead annual brand planning process, develop and execute integrated marketing plans for in-line brands and pipeline brands, aligning with corporate and commercial objectives.
- Manage day-to-day brand operations of the marketing team, ensuring timely development, production and execution of campaigns, messaging, and materials that optimize brand awareness and performance relative to established brand goals
- Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots.
- Working with finance and forecasting develop short and long term forecasts
- Collaborate with insights team on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy
- Manage the topline revenue forecast while effectively managing gross to nets
Portfolio Management - Oversee a portfolio of products at various lifecycle stages (pre-launch, launch, growth, maturity).
- Prioritize and allocate resources across brands to maximize impact and ROI.
- Ensure brand consistency while tailoring approaches to product-specific needs and market segments.
- Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise.
- Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.
Launch Planning & Readiness - Partnering with the launch excellence lead, lead cross-functional launch readiness efforts for new indications or products within the portfolio.
- Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content.
- Develop and manage North America launch timelines, training materials, and field execution strategies.
Stakeholder & Team Collaboration - Serve as a key liaison between marketing and the field force, driving alignment on strategy and messaging.
- Collaborate with external partners, agencies, and vendors to develop omnichannel marketing campaigns.
- Engage with KOLs and gather market insights to inform brand planning and positioning.
Required Skills and Experience - Bachelor's degree in Marketing, Life Sciences, Business, or related field required; MBA or advanced degree preferred.
- 12+ years of experience in the pharmaceutical or biotech industry, within those 7+ years of in-line marketing / launch experience in U.S. in Oncology
- Proven ability to manage multiple brands or indications simultaneously
- Prior experience with direct reports and team management
- Experience in managing P&Ls
- Must exhibit leadership skills, ability to manage appropriately in a fast paced environment and the ability to influence without authority
- Broad commercial leader who thinks strategically and drives execution/results; experience in sales and other areas within commercial is highly desired
- Track record of being able to manage financials including budget, Gross to Nets and resource allocation
- Ability to develop executive level updates and narratives
- Experience working in a fast-paced, evolving organization with a hands-on and collaborative approach.
- Ability to lead and motivate cross functional teams, driving them towards achieving common goals in a fast paced evolving organization
Work Environment & Travel: - Hybrid or office-based, depending on location.
- Travel: ~20-30% (including conferences, sales meetings, field rides, etc.)
#LI-Hybrid
#LI-Full-time
