Clear Channel Outdoor Holdings, Inc.

Head of Category Strategy

Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-10 years of experience in strategic leadership roles within advertising or marketing sectors.
  • Proven track record in developing and executing go-to-market strategies.
  • Strong analytical skills to interpret market trends and customer insights.
  • Excellent communication and collaboration skills for cross-functional teamwork.
  • Experience in managing and mentoring teams to achieve strategic goals.

Responsibilities

  • Develop and lead the overall strategy for Clear Channel Outdoor's industry categories.
  • Identify and prioritize categories based on revenue potential and market trends.
  • Establish objectives and performance measures for each category.
  • Guide the creation of category-specific sales narratives and client solutions.
  • Partner with Sales leadership to strengthen client relationships and pipelines.
  • Translate industry trends into actionable commercial strategies.
  • Review category performance and recommend adjustments for improvement.

Benefits

  • Multiple Medical, Dental, and Vision Plans to choose from.
  • Health Care Spending Accounts (HSA and FSA Options).
  • 401(k) Savings Plan with company match.
  • Paid Time Off (Accrued Vacation and Sick Plans).
  • Professional Development Opportunities.
Full Job Description
Job Summary:
The Category Strategy Head - All Categories is responsible for developing and leading the enterprise strategy for Clear Channel Outdoor's priority industry categories. This role identifies market opportunities, establishes consistent category strategies, and ensures Sales teams have the insights, solutions, and resources needed to grow revenue within targeted industries.

This leader translates industry trends and client needs into scalable go-to-market strategies. The role provides strategic direction across all categories while ensuring individual category plans align with the company's broader commercial objectives.
• Develop and lead the overall strategy, vision, and operating model for Clear Channel Outdoor's industry categories.
• Identify and prioritize industry categories based on revenue potential, market trends, customer demand, and the company's capabilities.
• Establish clear objectives, growth plans, performance measures, and resource priorities for each category.
• Guide the development of category-specific value propositions, sales narratives, client solutions, and go-to-market plans.
• Partner with Sales leadership and category leaders to identify opportunities, strengthen pipelines, and expand relationships with priority clients.
• Translate industry trends, customer insights, competitive intelligence, and performance data into actionable commercial strategies.
• Ensure category strategies use Clear Channel Outdoor's digital and traditional out-of-home advertising capabilities effectively.
• Partner with Marketing, Research and Insights, Creative, Operations, Sales Support, and other teams to develop solutions that address industry-specific client needs.
• Create consistent processes, tools, and standards that can be used across categories while allowing for differences in each industry.
• Review performance across categories, identify gaps or emerging opportunities, and recommend adjustments to improve business results.
• Provide executive leadership with updates on category performance, market opportunities, risks, and recommended investments.
• Support high-value client opportunities by providing strategic guidance, industry expertise, and executive-level engagement.
• Build organizational knowledge of priority industries through market research, thought leadership, client insights, and internal education.
• Lead, develop, and align category strategy leaders and other team members, as applicable.
• Promote collaboration across categories and share successful strategies, insights, and solutions throughout the organization.
• Perform other duties and lead strategic initiatives as assigned.

The Targeted Compensation Range for this NY position is:
Min: $205,000
Max: $305,000
Bonus eligible, subject to the terms and conditions of the applicable incentive plan.
Comprehensive Benefits package offerings, which includes:

• Multiple Medical, Dental, and Vision Plans to choose from
• Health Care Spending Accounts (HSA and FSA Options)
• Medicare Assistance
• Dependent Care Flexible Spending Account
• Optional Short Term and Long Term Disability Plans
• Company Paid Employee Life and AD&D Insurance
• Supplemental Life and AD&D Insurance (Employee/Spouse/Child)
• Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance
• Pre-Tax Commuter Spending Account
• Employee Assistance Program (EAP)
• 401(k) Savings Plan with company match
• Paid Time Off (Accrued Vacation and Sick Plans)
• Free Digital Gym Membership and Discounted Memberships
• Professional Development Opportunities
• Employee Resource Groups

Ultimate compensation will be based on several factors, including relevant experience, skills, scope and responsibility of the position, as well as pursuant to salary market benchmarks. This salary range is a good-faith estimate of the salary for this position.

Location
New York, NY: 200 Park Avenue, Suite 701, 10166

Position Type
Regular

About Clear Channel Outdoor Holdings, Inc.

Clear Channel Outdoor Holdings, Inc. is one of the world's largest outdoor advertising companies with over 450,000 displays in 31 countries across Asia, Europe, Latin America and North America. The company offers advertising solutions through billboards, street furniture displays, transit displays, and other out-of-home advertising formats. Clear Channel Outdoor Holdings, Inc. is a subsidiary of iHeartMedia, Inc.
Learn more about Clear Channel Outdoor Holdings, Inc.
Size
5,400 employees
Market Cap
$1 billion
Industry
Net Income
-$523.5 million
5 Year Trend
-1.9%
Revenue
$1.8 billion

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