Western Digital Technologies

Head of Content

Western Digital Technologies$130K — $180K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in content strategy, content marketing, journalism, or corporate communications in technology.
  • Exceptional writing, editing, interviewing, and storytelling skills demonstrated through a diverse portfolio.
  • Experience independently developing original content from concept to publication.
  • Ability to simplify complex technical subject matter into clear, engaging narratives.
  • Proven experience in leading cross-functional content planning and aligning priorities.
  • Experience launching and executing B2B YouTube or video content strategies including scripting and development.
  • Strong project management skills to handle multiple tasks in a dynamic environment.

Responsibilities

  • Own and direct WD's content strategy, aligning it with business needs and marketing goals.
  • Establish content KPIs and reporting frameworks; present performance insights to leadership.
  • Identify content capability gaps and recommend tools and processes for improvement.
  • Create and publish diverse content for various platforms including blogs and social media.
  • Serve as the lead author for projects translating technical concepts into engaging content.
  • Develop and oversee WD's YouTube and video strategy in collaboration with creative teams.
  • Manage and coordinate the editorial calendar across multiple corporate functions.

Benefits

  • Comprehensive benefits package including paid time off and medical, dental, and vision insurance.
  • Flexible spending and health savings accounts alongside an employee assistance program.
  • Tuition reimbursement program and employee stock purchase options available.
  • Participation in performance-based bonuses and long-term incentive programs including RSUs.
  • 401(k) savings plan and various voluntary benefit programs such as legal plan and pet insurance.
Full Job Description
Job Description

The Head of Content is a Senior Manager level role responsible for leading WD's content strategy, editorial planning, and content development efforts across corporate marketing channels. This is a highly collaborative, hands-on role for an exceptional storyteller who can independently create content while partnering with technical subject matter experts to bring WD's innovation story to life.

The ideal candidate combines strong editorial judgment, outstanding writing skills, and a deep understanding of enterprise technology and AI infrastructure. They are equally comfortable interviewing engineers, collaborating with executives, managing editorial priorities, and creating content that engages technical and business audiences alike.

Key Responsibilities
  • Own WD's corporate content strategy and editorial roadmap, ensuring alignment with business priorities, marketing campaigns, product initiatives, and industry trends.
  • Define content KPIs, build reporting frameworks, and present content performance and strategy recommendations to marketing leadership.
  • Identify gaps in content capabilities and make recommendations for tools, talent, and processes to scale the function.
  • Develop, write, and publish original content across WD's blog, website, social media channels, executive communications, customer stories, video scripts, presentations, and external thought leadership platforms.
  • Serve as the primary author for strategic content initiatives, transforming complex technical concepts into compelling narratives that resonate with enterprise, technology, and executive audiences.
  • Develop and lead WD's YouTube and video content strategy, including scripted series, product explainers, executive interviews, and event content; partner with internal creative teams and production partners on execution.
  • Lead and manage WD's shared editorial and content calendar, coordinating priorities across Corporate Marketing, Product Marketing, Communications, Social Media, and other cross-functional stakeholders.
  • Partner with product marketing, engineering, research, and executive teams to gather insights, conduct interviews, and develop technically accurate content that reflects WD's innovation leadership.
  • Manage relationships with external content vendors, freelancers, and production partners; develop a scalable content operating model as the function grows.
  • Identify and proactively develop content opportunities around key industry themes including AI infrastructure, cloud, data storage, digital transformation, and emerging technologies.
  • Drive content distribution and activation strategy across owned channels, partnering with creative, social, web, and digital teams to maximize reach and impact.
  • Support executive thought leadership through authored articles, speaking abstracts, presentations, keynote content, and industry commentary.
  • Own content performance - establishing KPIs, applying SEO best practices, and using analytics to continuously improve effectiveness, engagement, and discoverability.
  • Build and govern WD's editorial standards, style guide, and content quality framework across all corporate marketing outputs.
  • Manage content budget including tools, production, and external resources.


Qualifications

Required
  • 8+ years of experience in content strategy, content marketing, journalism, corporate communications, or editorial roles within the technology industry.
  • Exceptional writing, editing, interviewing, and storytelling skills with a portfolio demonstrating the ability to create high-quality content across multiple formats and channels.
  • Proven experience independently developing original content from concept through publication.
  • Ability to translate complex technical subject matter into clear, engaging, and audience-focused narratives.
  • Proven ability to lead cross-functional content planning processes and align editorial priorities across multiple stakeholder groups.
  • Experience developing and executing B2B YouTube or video content strategy, including scripting, series development, and channel growth.
  • Strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
  • Excellent communication and collaboration skills with experience working directly with technical subject matter experts and senior leaders.

Preferred
  • Experience in enterprise technology, AI, cloud infrastructure, data storage, semiconductors, or related B2B technology industries.
  • Experience supporting executive thought leadership and corporate storytelling initiatives.
  • Familiarity with SEO, content analytics, and content performance optimization.
  • Experience developing multimedia content, including video scripts and presentation content.
  • Understanding of emerging trends shaping AI, cloud, and data infrastructure markets.


Compensation & Benefits Details
  • An employee's pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
  • The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York. This range may be modified in the future.
  • If your position is non-exempt, you are eligible for overtime pay pursuant to company policy and applicable laws. You may also be eligible for shift differential pay, depending on the shift to which you are assigned.
  • You will be eligible to be considered for bonuses under either WD's Short Term Incentive Plan ("STI Plan") or the Sales Incentive Plan ("SIP") which provides incentive awards based on Company and individual performance, depending on your role and your performance. You may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to WD's Standard Terms and Conditions for Restricted Stock Unit Awards.
  • We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program; employee stock purchase plan; and the WD Savings 401(k) Plan.
  • Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

About Western Digital Technologies

Western Technology Investment is a venture capital firm that specializes in offering acquisition financing to revenue-generating firms. The firm provides debt and lease financing to venture capital backed technology companies.

Western Digital Technologies Careers

Join the innovative world of Western Digital Technologies, a leader in data storage solutions, where we are committed to empowering our global team of professionals. This is an unparalleled opportunity to advance your career with a company at the forefront of technological innovation and digital storage.

Work You’ll Do

At Western Digital Technologies, you will be part of a dynamic team that drives data innovation across various industries. Our commitment to excellence and leadership in the technology sector provides a unique platform for professionals to influence the future of digital storage and management solutions.

Explore Job Opportunities and Growth

Western Digital Technologies offers a variety of job opportunities that cater to a range of skills and experiences. Whether you’re looking for an entry-level position or a more senior role, our company is eager to support your professional growth through challenging projects and continuous learning opportunities.

Internship Programs

Kickstart your career with Western Digital Technologies through our internship programs. These positions are designed to give you hands-on experience and insights into our day-to-day operations, preparing you for a full-time role in our company. Interns at Western Digital Technologies gain invaluable industry knowledge, networking opportunities, and professional skills under the guidance of experienced mentors.

Benefits and Culture

We pride ourselves on a culture that fosters diversity, innovation, and leadership. Western Digital Technologies is dedicated to providing employees with a supportive work environment where everyone is encouraged to be their best. Our benefits package is comprehensive, including health, dental, and vision insurance, employee wellness programs, and significant career development opportunities.

Join Our Team

We are continuously hiring creative, curious, and motivated individuals who are ready to drive innovation in the technology space. Explore open positions that match your skills and interests on our careers page. At Western Digital Technologies, we value diversity and are committed to creating an inclusive environment for all employees.

Professional Development and Training

Advance your career with Western Digital Technologies through our professional development programs. We offer a range of training and development options, including leadership training, skills enhancement workshops, and diversity training sessions to help you grow as a leader and innovator in our industry.

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Apply Now

Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a team that’s redefining the future of technology. At Western Digital Technologies, your future is waiting.

SEARCH WESTERN DIGITAL TECHNOLOGIES JOBS

Join us at Western Digital Technologies, where your career growth is integrated with innovation and leadership, empowering you to reach new heights in the technology industry.
Learn more about Western Digital Technologies
Size
65,600 employees
Market Cap
$9.9 billion
Industry
Net Income
$167 million
Founded
1970
5 Year Trend
-0.3%
Revenue
$16.3 billion
NASDAQ

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