About the RoleThis is a content leadership role on the Growth team, based in San Francisco, reporting directly
to the Head of Growth and working closely with founders to shape how HappyRobot tells its
story across channels. Content fuels everything from brand and demand generation to product
marketing and sales enablement.
This is our first dedicated content leadership hire. You'll set the strategy and establish the voice,
while staying hands-on - writing and shipping content yourself from day one, with a clear path
to building and managing a team as the function scales.
What you'll do- Own content strategy end-to-end and tie it directly to pipeline and brand goals
- Set and manage the editorial calendar across blog, social, email, and other channels
- Write, edit, and publish high-quality content that aligns with brand voice and business goals
- Build and execute SEO and GEO driven content programs to drive discoverability and inbound demand
- Partner with Sales and Customer Success to turn customer wins into case studies and proof points that support the sales motion
- Work with Product and founders to translate technical capability into narrative that lands with enterprise buyers
- Collaborate with designers to produce visually compelling assets, or produce visual content independently when needed
- Track content performance and use data to double down on what works
- Lay the groundwork for a content team as the function grows, and hire and manage that team over time
Must Have- 6+ years in content, editorial, or content marketing, with real ownership of strategy - not just execution
- Track record building a content function or voice from the ground up, ideally at an early-stage startup or with enterprise customers
- Excellent written communication skills with the ability to craft impactful copy in a founder's, customer's, or company's voice
- Comfort with content performance tracking and basic analytics tools (e.g., GA, Search Console, Ahrefs)
- Good taste and basic design skills; leverage AI tools for copy and design to move 10x faster
- High sense of urgency and gets things done
Nice to Have- Experience in logistics, supply chain, or other industrial/operations-heavy enterprise verticals
- Prior experience building and managing a content or editorial team
- Familiarity with marketing automation and modern content tools (e.g., Webflow, Contentful, HubSpot)
- Familiarity with SEO best practices and excitement to optimize in a new channel (GEO)
Why join us?- Opportunity to work at a high-growth AI startup, backed by top investors.
- Rapidly growing and backed by top investors including a16z, Y Combinator, and Base10.
- Ownership & Autonomy - Take full ownership of projects and ship fast.
- Top-Tier Compensation - Competitive salary + equity in a high-growth startup.
- Comprehensive Benefits - Healthcare, dental, vision coverage.
- Work With the Best - Join a world-class team of engineers and builders.
Our Operating PrinciplesExtreme Ownership We take full responsibility for our work, outcomes, and team success. No excuses, no blame-shifting - if something needs fixing, we own it and make it better. This means stepping up, even when it's not "your job." If a ball is dropped, we pick it up. If a customer is unhappy, we fix it. If a process is broken, we redesign it. We don't wait for someone else to solve it - we lead with accountability and expect the same from those around us.
Craftsmanship Putting care and intention into every task, striving for excellence, and taking deep ownership of the quality and outcome of your work. Craftsmanship means never settling for "just fine." We sweat the details because details compound. Whether it's a product feature, an internal doc, or a sales call - we treat it as a reflection of our standards. We aim to deliver jaw-dropping customer experiences by being curious, meticulous, and proud of what we build - even when nobody's watching.
We are "majos"Be friendly & have fun with your coworkers. Always be genuine & honest, but kind. "Majo" is our way of saying: be a good human. Be approachable, helpful, and warm. We're building something ambitious, and it's easier (and more fun) when we enjoy the ride together. We give feedback with kindness, challenge each other with respect, and celebrate wins together without ego.
Urgency with FocusCreate the highest impact in the shortest amount of time. Move fast, but in the right direction. We operate with speed because time is our most limited resource. But speed without focus is chaos. We prioritize ruthlessly, act decisively, and stay aligned. We aim for high leverage: the biggest results from the simplest, smartest actions. We're running a high-speed marathon - not a sprint with no strategy.
Talent Density and MeritocracyHire only people who can raise the average; 'exceptional performance is the passing grade.' Ability trumps seniority. We believe the best teams are built on talent density - every hire should raise the bar. We reward contribution, not titles or tenure. We give ownership to those who earn it, and we all hold each other to a high standard. A-players want to work with other A-players - that's how we win.
First-Principles ThinkingStrip a problem to physics-level facts, ignore industry dogma, rebuild the solution from scratch. We don't copy-paste solutions. We go back to basics, ask why things are the way they are, and rebuild from the ground up if needed. This mindset pushes us to innovate, challenge stale assumptions, and move faster than incumbents. It's how we build what others think is impossible.