HCP Global Omnichannel LeadLocation: Morristown, NJ
Main Responsibilities: - Define and manage global HCP omnichannel engagement strategy, ensuring alignment with segmentation, content, and scientific priorities.
- Provide strategic guidance to markets/brands on reach strategy, including HCP segmentation, channel preferences, and KPI setting.
- Develop global playbooks and best practices for HCP omnichannel journeys and campaign execution.
- Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
- Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
- Establish global KPIs and performance dashboards to monitor reach, engagement, and ROI.
- Drive innovation through test-and-learn pilots and scale validated omnichannel solutions globally.
About You:- 12+ years of experience in omnichannel marketing or digital strategy in consumer healthcare or pharma.
- Proven track record of building global-to-local HCP omnichannel models and proven track record in the clusters such as AMEA, Europe, LATAM, and ASEA.
- Deep expertise in customer journey design, CRM targeting, consent management, and data tagging.
- Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent. Strong analytical and commercial skills, with comfort driving adoption through influence and training.
- Degree in Marketing, Digital, Business, or related discipline.
- Certification or training in omnichannel marketing, CRM systems, or data strategy preferred.
- Fluent in English.
This is more than the next step in your career, it's a chance to lead change and help reinvent self-care for the world. If you're ready to challenge, inspire and deliver impact that matters, we're ready for you.
We are challengers. We are Opella.North America Applicants Only
The salary range for this position is: $150,000.00 - $220,000.00
All Compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs.
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