The Director of Marketing, PINK CRM is responsible for maximizing existing customers through an optimizedcustomer lifecycle strategy and strong customer journey activationthrough Owned channels (incl. Push, Email, SMS, Print). This collaborative role will work closely with the internal Customer Data / Data Science team, Human Insights, Loyalty, Brand Strategy, Digital Merchandising, and Digital Analytics to identify, action, and analyze key customer cohorts, deepen overall customer engagement, improve digital marketability, increase customer value, drive qualified traffic, optimize investment strategy, and elevate content across all Owned channels. This position requires equal parts strategic thinking and ability to lead excellence in execution.
Develop annual, seasonal, quarterly, and floorset-level PINK CRM strategies to support the VS&Co Path to Potential and achieve PINK customer goals
Lead ongoing growth in contactable customer audience for PINK across Push, Email, and SMS, with targeted nurture strategies for new customers
Explore new channels and opportunities to be where the customer is and present PINK as the industry leader
Increase and deepen customer engagement across Owned channels (in both triggers, journeys and daily marketing) to meet or exceed traffic and demand goals
Lead comprehensive hindsights weekly, monthly, quarterly, seasonally, and annually to drive significant action based on insights
Collaborate deeply with PINK Customer Data, Human Insights, Brand Strategy, Digital Merchandising, Digital Analytics and Loyalty / VSCC teams to drive optimal results
Serve as point person and presentor for PINK CRM in key forums
Optimize customer experience and budget across Email and SMS/MMS/RCS to reach existing customers in the most impactful way
Implement overarching always-on learning agenda to test creative, cadence, timing, technology, and audiences
Build an effective team, set up for ultimate efficiency, customer and channel expertise, curiosity and innovation
Build and maintain strong working relationships with key vendor partners
Act as key contributor and business owner for relevant technology and digital projects
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Bachelor's degree or equivalent
10+ years in progressive consumer marketing positions for strong brands, with a proven track record
Ability to perform in a fast-paced environment with agility and positivity
A customer-centric mindset with a deep understanding of CRM (specifically Email, SMS, Push/App landscape)
Strong multitasker and able to meet tight deadlines
Ability to influence partners and peers
Proficient with Excel, Word, PPT, and TEAMS
Excellent organizational and planning skills
Exceptional written and oral communication and presentation skills
Retail/Fashion marketing a plus
Experience with integrated MarTech systems - Attentive and Movable Ink a plus
