Qualifications

• 3+ years of hands-on B2B growth experience, preferably in tech startup environments.
• Strong technical fluency with the ability to communicate complex concepts to engineers.
• Experience in running A/B tests and making data-driven marketing decisions.
• Background preferred in developer tools, infrastructure, or platform companies.
• Published technical writing targeting a real audience through various platforms.
• Experience in repositioning or rebranding a company and analyzing its impact.
• Prior experience managing and hiring a small marketing team.
• Located in San Francisco or willing to relocate.

Responsibilities

• Own and manage all aspects of marketing including positioning and demand generation.
• Collaborate with the founder on brand and narrative direction, then execute and adjust based on outcomes.
• Analyze the sales pipeline to identify and resolve bottlenecks in lead qualification.
• Conduct experiments and utilize data to inform marketing strategies and initiatives.
• Write effective copy, develop email sequences, and oversee GTM operations.
• Engage with a technical audience authentically without traditional marketing jargon.
• Hire and lead a team of marketers as strategies are validated.

Benefits

• Opportunity to build the marketing function from the ground up
• Direct collaboration with the founder in a hands-on capacity
• A pivotal role in a seed-stage company poised for growth
• Involvement in shaping the company's branding and narrative
• Ability to implement strategies based on measurable outcomes
• Potential for equity participation in a growing startup