Cummins

Global Brand Manager

Cummins$90K — $130K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing or related field required.
  • Experience in developing and implementing successful marketing campaigns.
  • Creativity with strong attention to detail.
  • Proficient in project management and deadline adherence.
  • Preferred experience in digital and product marketing.
  • Global and B2B experience is highly desirable.
  • Strong analytical skills with expertise in marketing analytics tools.

Responsibilities

  • Drive multi-channel marketing campaigns to enhance visibility and engagement.
  • Craft brand-aligned messaging that resonates with target audiences.
  • Collaborate with sales, product, and creative teams for unified marketing execution.
  • Ensure brand consistency and quality across various marketing materials.
  • Deliver impactful virtual and in-person branding events.
  • Utilize data insights to monitor and optimize marketing strategies.
  • Manage budgets and resources to ensure efficient marketing operations.

Benefits

  • Opportunities for professional development and growth.
  • Collaborative team environment with cross-functional exposure.
  • Engagement in high-stakes global decision-making processes.
  • Access to innovative digital marketing tools and strategies.
  • Ability to work with senior stakeholders on brand valuation and strategic planning.
Full Job Description
Job Description

We are looking for a talented Global Brand Manager to join our team specializing in brand perception shaping for Cummins Inc. in Indianapolis, IN.

In this role, you will make an impact in the following ways:
  • Drive effective, multi-channel marketing campaigns that increase visibility and engagement across digital, social, email, and traditional platforms.
  • Craft compelling, brand-aligned messaging and content that resonates with target audiences and supports strategic growth opportunities.
  • Strengthen collaboration with sales, product, and creative teams to ensure unified, high impact execution of marketing initiatives.
  • Protect and elevate Cummins' brand identity by ensuring consistency and quality across all marketing materials and touchpoints.
  • Deliver memorable virtual and in-person events that deepen audience connection to the Cummins brand and enhance overall experience.
  • Use data-driven insights to monitor campaign performance and optimize strategies for greater reach, efficiency, and ROI.
  • Manage budgets, resources, and risks effectively to ensure marketing operations run efficiently and remain financially sound.
  • Lead digital marketing innovation by championing new tools, trends, and strategies that strengthen Cummins' digital presence and performance.


Responsibilities

To be successful in this role you will need the following:
  • Strong brand management skills to maintain consistent brand standards, build recognition, and position Cummins' brand to exceed stakeholder expectations.
  • Advanced digital media expertise to leverage emerging tools, platforms, and automation strategies that influence audience behavior and drive desired actions.
  • Solid data analytics capability to interpret qualitative and quantitative data, extract meaningful insights, and communicate findings that support data-driven decisions.
  • Clear articulation of value propositions to align customer needs with product or service strengths, differentiating Cummins effectively from competitors.
  • Proficient marketing plan management skills to develop integrated 4P strategies, guide cross-functional execution, and evaluate market response to achieve business objectives.


Qualifications

Education, Licenses, Certifications:

College, university, or equivalent degree in marketing or a related subject required.

Experience:
  • Strategic thinker with the ability to develop and implement successful marketing campaigns.
  • Creative thinker with a strong attention to detail.
  • Ability to work collaboratively in a team environment.
  • Strong project management skills and the ability to meet deadlines.
  • Digital marketing experience preferred.
  • Product marketing experience preferred.
  • Global perspective and experience preferred.
  • B2B experience preferred.
  • Talent Management experience and experience managing distributed teams highly preferred.
  • Strong analytical skills and proficiency in using marketing analytics tools.

Additional Responsibilities:

Responsibilities unique to the role
  • Lead the translation of brand and business strategy into integrated, omnichannel campaigns by setting strategic intent, shaping the execution approach, and guiding delivery to shift perception and support high-stakes commercial decisions.
  • Partner closely with the Global Brand Leader and senior stakeholders to develop brand valuation models, naming and positioning strategies, scenario analysis, and global tradeoff assessments that inform M&A, ventures, and long-range strategic planning.
  • Design and implement process improvements that increase efficiency, effectiveness, and responsiveness across global, cross-functional teams, balancing adaptability with disciplined execution

Skills needed
  • Proven ability to build credibility and trust with senior stakeholders in a complex, global business environment
  • Strong systems thinker with the ability to connect brand, business strategy, and market context in evolving environments, and translate those connections into actionable plans
  • Experience thriving in highly collaborative, cross-functional settings
  • Comfort advancing work without complete information while applying structure and judgment to avoid unnecessary churn
  • Experience developing strategy and leading the planning and execution of integrated marketing initiatives aligned around a single strategic intent
  • Ability to prioritize rigorously and manage multiple concurrent workstreams while maintaining focus on the highest-value activities


About Cummins

Cummins Power Generation is a world leader in the design and manufacture of power generation equipment, including PowerCommand standby and prime power systems. They also provide single-source warranty, planned maintenance, and round-the-clock emergency service 24 hours a day, seven days a week including back-up power rental through their network of distributors. Part of the world-wide power systems business which has annual sales of more than $1.2 billion, Cummins Power Generation's strength comes from being a division of Cummins Inc. Cummins Power Generation has unique expertise in that all aspects of generator set design, manufacture and service have been brought together in one company. All the major components - the engine, alternator and control systems - are manufactured by divisions of Cummins. This integral approach means each element of a generating set is matched to work in harmony from the start. Providing what the customer wants is at the core of Cummins' manufacturing philosophy. For generating set customers this means a choice of mobile, stationary, open or sound attenuated versions is available for all models.

Cummins Careers

Join the dynamic world of Cummins, a global leader in power solutions, where innovation and leadership drive our mission to power a more prosperous world. At Cummins, we offer unparalleled job opportunities in engineering, technology, and business management, making it an ideal place for professionals seeking meaningful and impactful careers. Work You’ll Do At Cummins, you’ll be part of a team that values diversity and is committed to creating inclusive growth opportunities for all employees. Our culture thrives on intellectual curiosity, cognitive diversity, and bringing your whole self to work. We believe in your potential and encourage every team member to reach their personal and professional goals. Join our industry-leading team to help develop groundbreaking solutions and technologies that impact markets and communities across the globe. Your work at Cummins will not only contribute to global innovation but also ensure sustainable practices that benefit future generations. Professional Growth and Development Cummins is dedicated to the professional growth of its employees. We offer a variety of leadership and diversity training programs designed to enhance your skills and advance your career. From hands-on internships for emerging talents to leadership programs for seasoned professionals, Cummins provides resources and global opportunities to learn, thrive, and lead in your respective field. Innovative Work Environment Our commitment to innovation is at the core of what we do. At Cummins, you will collaborate with skilled colleagues who are eager to share knowledge and ideas. We foster an environment where creative thinking and proactive leadership are encouraged, driving us forward in the areas of clean energy and environmental sustainability. Benefits and Culture Cummins employees enjoy a range of benefits designed to support their physical, financial, and emotional well-being. Among these are comprehensive health care options, competitive retirement plans, and flexible work arrangements. Our supportive culture champions community involvement and a work-life balance that accommodates the diverse needs of our team members. Join Our Team Explore the numerous job opportunities at Cummins where your skills and interests can be matched with the right position, helping you to excel. We are continuously hiring and looking for ambitious, curious, and innovative individuals ready to make a significant impact. Stay Connected Keep up to date with the latest at Cummins by following our careers blog. Gain insights from insiders, learn about our employment practices, and discover how our team is leading the charge in global power solutions. Job Alert Emails Customize your experience by subscribing to Cummins job alerts. Receive updates on new postings, company news, and insider tips directly tailored to your career interests. See what exciting and rewarding opportunities await at Cummins. At Cummins, your career is just beginning. Join us, and power your potential on a global stage.
Learn more about Cummins
Size
59,900 employees
Market Cap
$34.3 billion
Industry
Net Income
$1.7 billion
Founded
1919
5 Year Trend
+6.5%
Revenue
$19.8 billion
NASDAQ

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