Sherwin-Williams

Global Beverage Marketing Director

Sherwin-Williams • $150K — $180K *
Pittsburgh, PA 15237In-Person
Food & Beverages
8 - 10 years of experience
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Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing required; advanced degrees preferred.
  • 10+ years of B2B strategic marketing experience in industrial sectors.
  • Proven leadership in global strategic marketing initiatives.
  • Experience in beverage packaging or similar consumer goods industries.
  • Strong capability in pricing and portfolio management.

Responsibilities

  • Lead global marketing strategy for Beverage segments to drive demand.
  • Manage global and regional product portfolios for revenue growth.
  • Develop relationships with key Beverage Brand-Owners for product acceptance.
  • Conduct Global Portfolio Reviews to assess project and resource allocation.
  • Drive new product commercialization through effective cross-functional collaboration.
  • Implement profit improvement strategies and oversee pricing strategies for new products.
  • Translate market insights into actionable marketing plans for growth.

Benefits

  • Travel opportunities (40% international) to engage with global stakeholders.
  • Key leadership role within the Global Packaging Marketing team.
  • Chance to influence the market with innovative product solutions.
  • Opportunity to work across diverse international markets and cultures.
Full Job Description
Job Description

The Global Beverage Marketing Director will lead marketing and support overall global strategy development for global Beverage segments (Internal & External Coatings for Beverage Cans & Ends). He/she will be responsible for execution of geographical expansion, global portfolio management, new product commercialization planning and execution, pricing strategy and value proposal analysis and engagement with key brand owners to drive demand for existing and new technologies.

The Global Beverage Marketing Director must have a proven track record of developing and growing global and regional B2B businesses. Understanding of customer needs and broader value chain analysis is essential for successfully identifying new product needs and developing/commercializing via Stage Gate Process and Influence Strategy at Can-Makers and Brand-Owners.

This position reports to the Vice-President of Global Marketing and is a key member of the Global Packaging Marketing leadership team. The role will have one (1) Global Marketing Managers (currently based in North America) reporting into them. Expected travel is 40% and includes international travel

Responsibilities

Market Knowledge
  • Understands SHW Packaging Coatings position in the Beverage Segments with a high degree of knowledge of the product portfolio, technologies, and the strategies of key customers, brand owners and competitors.
  • Provides unbiased, in-depth market insight for profit improvement programs via product portfolio management in alignment with Regional Market Managers and Sales Directors.
  • Uses customer, brand, and competitor knowledge to identify and build marketing plans to improve market share, profitability and new business models to grow the Packaging Coatings sales.


Core Product LineManagement
  • Manages Global Beverage product core and new product lines effectively for on-going revenue and profitability improvements.
  • Responsible for developing and managing relationships with major Beverage Brand-Owners across all regions to ensure new and existing products are tested, qualified and accepted with the goal of generating demand for SHW Packaging Coatings products via value selling tools (value proposals, Safety-by-Design Protocol, Influence Strategy, BluePrinter, etc.)
  • Responsible for Global Beverage Portfolio to optimize speed to market, cross-functional resource allocation including but not limited to, R&D, Manufacturing, Supply Chain, Finance, and Regulatory. Leads Global Portfolio Reviews to assess project status, prioritization and all aspects of new product programs.
  • Lead New Formula Introduction (NFI) for New Products to ensure all functions are aligned and scale-up process is reliable to ensure proper speed to market ("Right at the First Time" approach)
  • Works actively across all the regions to ensure Global Portfolio Optimization and cross-fertilization strategy (transfer the product knowledge/technology from one region to another) to assess global product strategy versus regional approach
  • Responsible for product segment strategy and marketing plans along with Marketing Communications to ensure new product promotional materials such as Value Proposals, brochures, etc. are made available to Sales and supporting at trade shows.
  • Leads Product Management to deliver profit improvement via SKU rationalization for the segment(s), reduce manufacturing complexity, elimination of low return product lines with the goal of improving overall Working Capital
  • Responsible for developing, communicating and implementing effective profit improvement strategies with other functions to meet financial objectives.
  • Responsible for pricing strategies for new products and for optimizing costs via work with R&D and Manufacturing to achieve cost reductions and other gross margin improvement at the product level in alignment with the Sales Teams
  • Responsible for identifying and managing new technology, application and business models' opportunities to drive diversification beyond metal packaging, including extending beyond the value chain of the current business
  • Responsible for execution of 5-stage development projects.


Organizational Support
  • Works and partners with regional Sales and R&D to support and prioritize growth agenda initiatives and portfolio management.
  • Supports Sales and Customer Technical Service Teams during new product launches and training.
  • Able to navigate through cultural differences, understand how customers and brand-owners operate in different regions.
  • Able to engage and influence SHW teams across all regions to develop long-term relationships with SHW teams to drive geographical expansion of the Beverage product portfolio.
  • Establish a culture of marketing excellence regarding marketing strategies, concepts, and programs within all Beverage sub-segments.


Technology
  • Understands the technology trends in the Beverage market and the strategic needs of customers.
  • Translates brand-owner and can-maker VoC (Voice of Customer) into strategic actions to drive portfolio adjustments for faster speed to market and growth.
  • Understands market and technology dynamics and potential inflection points that can potentially drive technology shifts and portfolio prioritization or de-prioritization
  • Understand competitive product portfolio across all the regions and provides defensive/offensive product strategies


Qualifications

Minimum Requirements:
  • Must have a bachelor's degree in Marketing.
  • Must have a minimum 10 years of commercial/marketing experience and demonstrated success in industrial B2B strategic marketing and commercial management.
  • Must have experience leading global strategic marketing initiatives across multiple regions.


Preferred Requirements:
  • Have a bachelor's degree in Marketing, Chemical Engineering, Chemistry, Business, Technology or other sciences.
  • Have a Masters of Business Administration (MBA) or Advanced degree.
  • Have experience within beverage packaging, metal packaging, coatings, packaging materials, or adjacent consumer packaged goods industries.
  • Have demonstrated experience building executive-level relations with global or multinational consumer brand owners.
  • Have experience managing business performance through pricing, margin improvement, portfolio optimization, and P&L related decision making.
  • Have demonstrated success leading complex new product commercialization programs from concept through market launch.
  • Have an understanding of sustainability trends, circular economy initiatives, food-contact regulations, and emerging packaging technologies.
  • Have demonstrated success leading initiatives across multiple regions and cultures through influence rather than direct authority.
  • Have a proven ability to influence senior leaders, customers, and cross-functional stakeholders through compelling business cases, strategic storytelling, and data-driven recommendations.


About Sherwin-Williams

The Sherwin-Williams Company engages in the development, manufacture, distribution, and sale of paints, coatings, and related products to professional, industrial, commercial, and retail customers in North and South America, Europe, and Asia. It operates in three segments: Paint Stores, Consumer, and Global. The Paint Stores segment sells paint, coatings, and related products to end-use customers. This segment markets and sells Sherwin-Williams branded architectural paints and coatings, industrial and marine products, and original equipment manufacturer product finishes and related items.

Sherwin-Williams Careers

Join the vibrant team at Sherwin-Williams, a leader in the paint and coatings industry, and contribute to a legacy of innovation and leadership. As a company committed to growth and excellence, Sherwin-Williams offers unparalleled job opportunities for professionals eager to advance their careers in a dynamic and supportive environment. Work You’ll Do At Sherwin-Williams, we empower our team to bring their creativity and expertise to various roles, driving transformative results across the business landscape. Our commitment to professional growth and diversity training ensures that every team member can thrive. Lead in a Culture of Innovation Sherwin-Williams stands at the forefront of the coatings industry, blending tradition with advanced technology. Our culture is built on a foundation of innovation, leadership, and a relentless pursuit of excellence. Join us and lead the way in developing new solutions that impact markets globally. Engage with a Global Team Collaborate with over 60,000 dedicated professionals worldwide who are as passionate about materials science as they are about creating beautiful and durable finishes. At Sherwin-Williams, you’ll work alongside industry experts and leaders who are pioneering new paths in the coatings sector. Sherwin-Williams Careers and Employment Opportunities We are continuously expanding our team and looking for talented individuals who are ready to paint the world with us. From research and development to marketing and sales, the career paths at Sherwin-Williams are as diverse as our product lines. Do Innovative Work Engage in projects that challenge the status quo and contribute to sustainability and efficiency in the industry. Our team at Sherwin-Williams harnesses the power of cutting-edge technology and collective expertise to lead the market in innovation and quality. Be Part of a Great Team Sherwin-Williams is not just a workplace. It is a community where you can build lasting relationships through professional networking and collaborative team efforts. Our inclusive environment supports diversity and is designed to help you reach your full potential. Future-Proof Your Career With a wide array of benefits, continuous training programs, and a focus on internal growth and promotions, Sherwin-Williams is committed to helping you shape a long and successful career. Whether you are looking for a full-time position, an internship, or leadership roles, the opportunities are vast. Explore Job Opportunities and Internships Start your professional journey with Sherwin-Williams by exploring various employment and internship opportunities that match your skills and interests. We are hiring creative, curious, and motivated individuals ready to make a significant impact. Stay Connected Join Our Team Search open positions, submit your resume, and prepare for your interview with us. At Sherwin-Williams, we look for individuals who are solution-driven and ready to contribute to our culture of innovation and excellence. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Sherwin-Williams. Join Sherwin-Williams today and be part of a company that values innovation, leadership, and a diverse and inclusive workplace. Your future starts here!
Learn more about Sherwin-Williams
Size
61,626 employees
Market Cap
$61.6 billion
Industry
Food & Beverages
Net Income
$2 billion
Founded
1866
5 Year Trend
+11%
Revenue
$18.3 billion
NASDAQ
SHW
* Ladders Estimates

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