General Manager

WOW Trailers

$90K — $120K *
Transportation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Proven success in customer-facing, sales-driven roles
  • Strong business acumen that links decisions to revenue impact
  • A sense of urgency with a bias toward action
  • Confidence in building relationships and closing deals
  • Ability to balance sales growth and operational execution
  • Experience in leading teams and holding accountability
  • Background in transportation, equipment rental, or related industries is a plus

Responsibilities

  • Drive revenue growth by expanding the customer base
  • Develop and execute sales strategies for high trailer utilization
  • Manage the full customer lifecycle from contact to payment collection
  • Actively visit customers to identify opportunities and close deals
  • Strategically price to remain competitive and maximize profitability
  • Create demand proactively rather than reactively
  • Manage P&L, budgets, and financial performance

Benefits

  • Health and wellness coverage
  • Retirement savings opportunities
  • Paid time off
  • Career growth and development
  • Performance-driven environment where results are recognized
Full Job Description
Description

  • We're looking for a General Manager who owns their market like it's their business-someone who is energized by building relationships, closing deals, and driving results.
    If you're the kind of leader who sees opportunity, acts fast, and takes full ownership (wins and misses), you'll thrive here.
    This position can be located in Austin or San Antonio.
    What You'll Own
    This role is equal parts sales leader, operator, and business owner mindset. You'll lead a branch with one clear focus:
    Maximize revenue, grow your customer base, and keep trailers moving.
    Here's what that looks like in action:
    • Drive revenue growth by actively building and expanding your customer base
    • Develop and execute sales strategies to get trailers on rent and keep utilization high
    • Own the full customer lifecycle-from first contact to signed lease to payment collection
    • Be in the market-visiting customers, identifying opportunities, and closing deals
    • Price strategically to stay competitive while maximizing profitability
    • Create demand, not just respond to it

    Run Your Location Like a Business
    You'll have full accountability for how your location performs-financially and operationally.
    • Manage P&L, budgets, and financial performance
    • Monitor key metrics and adjust quickly to stay on target
    • Ensure trailers are available, maintained, and ready for customers
    • Build and execute inventory strategies to support growth
    • Keep operations running smoothly so sales never stall

    Lead a Team That Gets It Done
    • Hire, coach, and develop a high-performing team
    • Set clear expectations and hold people accountable
    • Create a culture of urgency, ownership, and teamwork
    • Partner with other GMs to solve problems and win business

    What Success Looks Like
    • You're growing your market, not just maintaining it
    • Your trailers are on rent, not sitting idle
    • Your customers come back-and refer others
    • Your team is engaged, accountable, and performing
    • You take ownership of outcomes-no excuses, just action

    What You Bring
    • Proven success in customer-facing, sales-driven roles
    • Strong business acumen-you understand how decisions impact revenue
    • A sense of urgency and bias toward action
    • Confidence in building relationships and closing deals
    • Ability to balance sales growth with operational execution
    • Experience leading teams and holding accountability
    • Background in transportation, equipment rental, or related industries is a plus

    Benefits
    We offer competitive pay, including bonus structure and a comprehensive benefits package designed to support you and your family, including:
    • Health and wellness coverage
    • Retirement savings opportunities
    • Paid time off
    • Career growth and development
    • A performance-driven environment where results are recognized

    If you're the person we're looking for, take the first step and apply now!

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