The Hotel

Anchoring Austin's Second Street District, Austin Proper Hotel features 238 rooms and suites - virtually all with sweeping city and Lady Bird Lake views. The property includes destination dining and bar outlets across Peacock, La Piscina, Kappo Kappo, Peacock Lounge, Goldies, and Quill; an award-winning spa, Verbena; indoor and outdoor private event spaces; and a rooftop pool deck. Wellness anchors the guest experience through the Forbes Four-Star Verbena Spa, state-of-the-art fitness facilities, and a full suite of nature-connected programming.

The members-only Proper Club offers an exclusive private indoor-outdoor clubhouse experience, a Hi-Fi listening room, bespoke programming and year-round cultural events, and full wellness access with property-wide benefits.

Position Overview

The General Manager will lead the strategic, operational, and cultural vision for Austin Proper Hotel, positioning it as the preeminent luxury destination in Austin and a flagship within the Proper portfolio. This role requires an accomplished hospitality executive with deep expertise in luxury hotel operations, award-winning food and beverage, wellness programming, membership models, and high-touch guest experiences.

Proper Hotels is an AI-first organization. The General Manager is expected to be a confident adopter and champion of AI tools - embedding intelligent technology across revenue management, guest communications, F&B operations, people management, and financial controls. Comfort with data-driven decision-making and the ability to build a team culture around AI fluency are non-negotiable expectations of this role.

The General Manager will be responsible for delivering exceptional financial performance, cultivating a high-performing leadership team, and ensuring that every guest, member, and employee experience reflects the refined, design-forward, and culturally vibrant ethos of Proper.

Key Responsibilities

Strategic Leadership

• Define and execute the long-term business strategy for a $72M+ operation
• Position the hotel as the leading luxury destination in Austin
• Honor Austin Proper's earned reputation while continuously evolving it for a discerning modern luxury audience
• Serve as the primary representative of the property to ownership, community leaders, and partners

Operational Excellence

• Oversee all hotel operations including Rooms, Food & Beverage, Spa & Wellness, Membership, and Events
• Ensure seamless integration across hotel programming, F&B outlets, and wellness experiences
• Drive and protect Forbes Four-Star and Michelin Key service standards across every guest touchpoint
• Maintain full compliance with all applicable local and state regulatory frameworks

Financial Performance

• Deliver on revenue, GOP, and EBITDA targets across a $72M+ multi-stream operation
• Lead annual budgeting, forecasting, and capital planning processes
• Optimize yield management across rooms, F&B, wellness, and membership revenue streams
• Identify and execute strategic partnerships and incremental revenue opportunities

Brand & Guest Experience

• Uphold Proper's modern luxury aesthetic and experiential standards at every level
• Champion design-forward programming, culinary innovation, and cultural relevance
• Curate distinctive experiences that authentically reflect Austin's dynamic culture and creative spirit
• Protect and continuously grow the hotel's Michelin Key, Forbes Four-Star, and Top 500 Hotels in the World standing

Food & Beverage Leadership

• Oversee an award-winning, $32M+ F&B operation spanning Peacock, La Piscina, Kappo Kappo, Peacock Lounge, Goldies, Quill, and In-Room Dining
• Champion culinary excellence, beverage innovation, and operational discipline across all F&B venues
• Develop programming and activations that position Austin Proper as the city's premier dining and social destination

Wellness Integration

• Position Verbena, the hotel's Forbes Four-Star spa, as the definitive wellness destination in Austin
• Integrate outdoor, wellness, and fitness programming seamlessly into the full guest journey
• Develop and grow membership and wellness-driven revenue strategies

Proper Club Leadership

• Build and cultivate an exclusive, vibrant membership community reflective of Austin's creative and cultural class
• Oversee member acquisition, retention, programming, and experience quality
• Ensure Proper Club functions as a year-round social and cultural hub at the heart of Austin

Talent & Culture

• Recruit, develop, and retain a best-in-class executive leadership team
• Foster a culture of service excellence, creativity, accountability, and inclusion
• Serve as a visible, inspirational leader throughout every level of the property

AI Integration & Technology Leadership

Proper Hotels operates on an AI-first foundation. The General Manager is expected to lead by example - actively using AI tools, driving adoption across the leadership team, and building a property culture where data fluency and intelligent automation are part of daily operations. Austin Proper runs on Proper OS: a unified intelligence layer built on a Snowflake data foundation, a Notion knowledge base, and AI agents that span every operational function - from revenue management and guest communications to F&B forecasting, housekeeping scheduling, financial controls, people operations, and sales. The General Manager serves as the executive sponsor of Proper OS at the property level, ensuring that every department head operates within this framework and that AI adoption is treated as a leadership competency, not an optional tool.

Qualifications & Experience

• 10+ years of senior leadership experience in luxury hotels or resorts
• Prior General Manager experience required; Forbes-rated property experience strongly preferred
• Proven success leading complex, multi-revenue-stream properties at scale
• Deep understanding of luxury service culture and design-forward hospitality brands
• Demonstrated command of food and beverage operations; award-winning F&B portfolio experience highly valued
• Experience with private membership clubs or wellness-forward resorts is highly desirable
• Strong financial acumen with proven ability to deliver profitability across a $50M+ operation
• Demonstrated comfort with AI tools, data platforms, and technology-forward operations; active experience preferred
• Bachelor's degree required; advanced degree preferred

Leadership Profile

The ideal candidate is:

• A visionary leader who can steward an iconic property - continuing to elevate its national and global standing
• A commercially astute operator who understands the dynamics of a multi-revenue-stream urban luxury hotel
• A culturally sophisticated executive with strong design sensibility and cultural intelligence
• A community builder who can cement Austin Proper's position as the city's definitive social and cultural epicenter
• A technology-forward leader who embraces AI as a competitive advantage and builds teams that do the same
• A disciplined, hands-on executive who thrives in high-profile, high-expectation environments

Why This Role

Austin Proper Hotel is not simply a hotel to operate - it is Austin's most celebrated luxury address. A Michelin Key recipient. A Forbes Four-Star hotel and spa. A Top 500 Hotels in the World honoree. The RevPAR leader in one of America's most competitive and fastest-growing markets. And now, a property building toward AI-native operations that will define the future standard for luxury hospitality management.

The General Manager will inherit a winning foundation - and shape what comes next.