Qualifications

• 4+ years in product marketing, growth marketing, or content marketing in B2B environments.
• Experience marketing to technical buyers with a strong grasp of their evaluation processes.
• Solid understanding of product marketing fundamentals: positioning, messaging, and launch execution.
• Exceptional writing skills for translating technical concepts into clear narratives.
• Proven track record of driving organic engagement through earned content.
• Ability to independently own and establish the full marketing function.
• Familiarity with demand generation activities like conferences and executive engagement.
• Preferably a background in developer tools, APIs, or AI products.

Responsibilities

• Own product marketing strategy and define competitive differentiation for engineers and product leaders.
• Develop a comprehensive long-form content strategy focused on real customer use cases.
• Create messaging that conveys product value in accessible terms for technical audiences.
• Design and execute a website strategy that addresses customer problems effectively.
• Leverage founder and team voices in social and industry channels for authenticity.
• Lead initiatives for pipeline and awareness through programs like developer conferences and targeted campaigns.
• Produce competitive materials to enhance GTM team discussions and effectiveness.
• Set up marketing systems, processes, and infrastructure from the ground up.

Benefits

• Collaborative work directly with the CEO and early leadership team.
• Opportunity to shape marketing strategy and brand from inception.
• Work in a dynamic, well-funded startup environment.
• Potential for career advancement as the company grows and evolves.