About the RoleA fast-moving, pre-seed generative AI research lab - specializing in human-centric image and video generation for professional creatives - is hiring a
Founding GTM Lead to own end-to-end go-to-market execution. This is a high-ownership, high-autonomy founding role: you'll work directly with the founding team to turn cutting-edge AI product capability into commercial traction, shape early customer relationships, and build the repeatable GTM playbook from scratch. The company serves creative industries including gaming, film & VFX, agencies, fashion, and digital human experiences.
What You'll Do- Own early go-to-market execution across community, content, partnerships, and targeted outreach.
- Build and manage relationships with design partners and early customers in creator, studio, and agency segments.
- Recruit and organize participants for ongoing product research and user testing.
- Drive early commercial conversations, demos, pilots, and structured feedback channels.
- Collaborate with product leadership on positioning, messaging, ICP definition, and pricing strategy.
- Deliver clear, structured market feedback to accelerate product decision-making.
- Track the competitive landscape of GenAI creative tools, workflows, and evolving user expectations.
- Represent the company externally with credibility, strong EQ, and confident storytelling.
What We're Looking ForRequired:- 4-8+ years in GTM, partnerships, growth, or client-facing roles at startups or fast-moving environments.
- Proven experience in at least one motion: B2B partnerships/sales (pilots, early deals) and/or B2C growth (community/creator funnels).
- 3+ years serving professional creatives at creative tools companies, agencies, creator platforms, or production studios.
- 1-2+ years of hands-on exposure to GenAI products and workflows; comfortable using AI tools as part of daily GTM work.
- Full-cycle sales experience: discovery, demo, negotiation, close, and building CRM/outbound sequences from scratch.
- Strong customer-facing skills, execution-driven mindset, and ability to operate independently in ambiguous, early-stage settings.
- Comfortable selling a product still being built; fast-paced communicator who takes ownership well beyond a job description.
Nice to have:- Background at a generative AI, creative software, or visual media company (e.g. similar to Runway, Luma AI, Stability AI, Midjourney, Synthesia, or Adobe).
- Experience launching or scaling a GTM motion at a company with fewer than 20 employees.
- Familiarity with API-led or developer-facing GTM motions alongside end-user creative workflows.
Compensation & Benefits- Salary: $150,000 - $185,000 USD annually
- Early-stage equity commensurate with a founding team member
- Visa sponsorship available where applicable
LocationFully remote (US-based, New York preferred) or based in Zurich or Warsaw. Occasional travel expected. Visa sponsorship is available where applicable.
