Build the marketing engine behind the future of hiring.
Ribbon is looking for a Founding Growth & Marketing Lead to build the voice, pipeline, and brand behind one of the fastest-growing categories in recruiting: AI-powered interviewing.
Your mission is simple: build the marketing engine that creates awareness, generates pipeline, and helps Ribbon become the category leader in AI interviewing.
This is a rare opportunity to build the function from the ground up. You will shape how the market understands AI in hiring, turn customer momentum into demand, partner directly with Sales and the founders, and have a direct impact on company growth.
How you'll make an impact- Build Ribbon's marketing engine from the ground up across demand generation, product marketing, content, events, customer marketing, and sales enablement.
- Generate qualified pipeline by creating campaigns, events, webinars, website conversion, and nurture programs that turn awareness into revenue.
- Define and amplify Ribbon's market voice through standout content, thought leadership, founder POVs, and category-defining messaging around AI interviewing and the future of hiring.
- Turn customer wins, product launches, and market insights into revenue-driving stories across case studies, LinkedIn, email, website, sales materials, and outbound campaigns.
- Partner closely with Sales, CS, Product, and the founders to sharpen messaging, support priority accounts, surface customer proof points, and continuously improve performance across pipeline, conversion, engagement, and event ROI.
We are looking for someone who- Has 5-8+ years of B2B SaaS marketing experience in a high-growth startup with proven success across pipeline generation, content, product marketing, campaigns, and GTM strategy.
- Writes exceptionally well and can turn complex ideas into clear, sharp, compelling messaging that resonates with customers and supports sales.
- Understands revenue and knows how to build marketing programs that generate pipeline, improve conversion, and move deals forward.
- Is a hands-on builder who can execute across content, demand generation, events, email, website, customer marketing, and sales enablement without needing a big team or perfect process.
- Thinks like a founder: moves fast, takes ownership, spots opportunities, learns quickly, and thrives in an early-stage startup environment.
- Is creative, practical, and data-driven who is able to come up with bold ideas, ship quickly, measure what works, and keep improving.
Why Ribbon- Competitive salary + meaningful equity. We want you thinking like an owner because you are one.
- Cutting-edge tech. Build with the latest AI tooling, not yesterday's stack.
- Health & wellness stipend. Your mind and body are part of the product.
- Annual international offsite. Each year, we take our team on an exciting journey to a different international destination. It's more than just travel, it's an investment in alignment and collaboration.
- Regular team lunches & meetups in Toronto. Remote first doesn't mean remote only.
Ready to Standout? How to ApplyWe've ditched the cover letter and initial screening. Experience Ribbon's product by starting your AI interview now - 24/7, no recruiter bottlenecks.
Apply in Seconds: Click here to start your AI Interview - here
Showcase Your True Potential: Go beyond your resume and let your skills shine
Stay Tuned: If you're a match, our team will reach out fast for next steps.
We can't wait to see how you'll write Ribbon into every hiring story.
