About The RoleAs a Forward Deployed Marketer at Cognition, you'll embed with a portfolio of Majors accounts, find the stories of business impact, and turn them into jointly beneficial marketing that educate prospects on what Devin can actually do inside real businesses - e.g. press, brand films, written stories, joint speaking. You'll tell the stories of how AI is diffusing into the global companies and government agencies the real world runs on. You might be a good fit if you're excellent at building relationships, are intellectually curious, are able to parse through business and technical complexity, and have an instinct for a good story.
What you will do:- Embed in a portfolio of Majors accounts. Build relationships with the AE, the customer's engineering leaders, and the champions inside the account.
- Find mutually beneficial plays for the customer and Cognition, by deeply understanding their priorities, blockers, and proposing solutions.
- Identify the use cases worth telling externally and turn them into customer stories, press placements, executive bylines, keynote talks, and joint campaigns.
- Produce customer stories across formats: written deep dives, video, photography, conference talks.
- Run customer PR - joint announcements, press placements, executive interviews.
- Build an enthusiastic bench of customer references and the programs to activate customers: boards, summits, etc.
- Partner with Revenue Marketing to amplify customer proof points across events, email, and paid channels.
- Manage production agencies and freelancers for shoots and campaign creation.
- Enable AEs on how to use customer stories to close deals and drive expansion.
- Travel to customer sites for shoots and executive meetings, in the US and internationally.
You should have:- 4+ years in a role that required deep stakeholder management with enterprise customers. Forward-deployed engineering & strategy roles, customer marketing, enterprise sales, or enterprise comms backgrounds could fit.
- A track record of working with Fortune 500 customers, navigating procurement, legal, comms, and executive sponsors to get things done.
- Excellent written and verbal storytelling abilities. You go deep to understand your audience, and communicate at the right altitude.
- Intellectual curiosity. You're curious about how different industries work, and how AI is changing them.
- Sales instincts: ability to convert customers into enthusiastic advocates.
- Ability to go deep enough technically to tell engineering stories. You don't need to be a developer, but you need to hold your own with a VP of Engineering.
- Highly organized, good at wrangling stakeholders at customers, inside Cognition, and at external production partners.
- Willingness to travel.
