5-7 years of experience in product marketing of technical products
Strong written and verbal storytelling skills
Proven track record of producing customer-focused content across various formats
Ability to create actionable sales collateral based on feedback from sales reps
Expertise in crafting benefit-driven messaging for diverse audiences
Strong relationship-building skills with customers and stakeholders
Curiosity about technical topics and the ability to engage with engineering professionals
Experience working in a fast-paced environment with rapid turnaround times
Basic design awareness for evaluating mockups and layouts
Highly organized with stakeholder management skills
Willingness to travel for on-site customer engagements.
Responsibilities
Own product launches, driving strategy, messaging, and key assets
Produce compelling customer stories through various media formats
Create a high volume of sales enablement collateral based on customer insights
Build and optimize landing pages and web content for diverse initiatives
Develop and maintain effective messaging, competitive narratives, and persona frameworks
Execute co-marketing campaigns with customers to generate impactful materials
Foster relationships with sales representatives to enhance customer story utilization
Collaborate with marketing teams to amplify content through multiple channels
Manage production agencies for content creation and campaign execution.
Benefits
Opportunity to lead exciting product launches in a dynamic environment
Engagement in diverse media formats that enhance storytelling skills
Chance to work closely with sales teams, influencing real-world outcomes
Ability to contribute to co-marketing efforts that value customer insights
Access to resources for professional development and rapid iteration on projects
Possibility for travel to engage directly with customers in various locations.
Full Job Description
About The Role
What you will do:
Own product launches, including strategy, messaging & positioning, and key assets like blogs and landing pages
Produce compelling customer stories across multiple media - video, longform content, event talks, photography - built on deep, genuine relationships with the people using Devin
Create a high volume of sales-ready collateral: one-pagers, solution briefs, battlecards, slide decks, and industry-specific materials - grounded in real customer results
Build landing pages and web content for product launches, industry campaigns, and enterprise use cases
Develop and maintain core messaging and positioning, competitive narratives, and persona-specific frameworks
Create co-marketing campaigns with customers that benefit both sides and generate reusable proof points for sales
Build relationships with sales reps who own accounts - shepherd customer stories across the finish line and enable reps on using stories and collateral to close deals
Partner with Revenue Marketing and Growth to amplify content across events, email, and paid digital channels
Manage production agencies for campaign and content creation
You should have:
Experience in product marketing of technical products
Excellent written and verbal storytelling abilities
Track record of creating compelling content across mediums - customer stories, one-pagers, decks, landing pages
Experience creating sales collateral that reps actually use - and a habit of working closely with reps, understanding what they need, and turning around collateral fast
Ability to distill complex technical products into clear, benefit-driven messaging for different personas
Great at building relationships with customers, sales reps, and internal stakeholders and understanding what they need
Genuine curiosity about technical topics and ability to ramp quickly. You don't need to write code, but you need to hold your own in conversations with VPs of Engineering, senior developers, and our engineering team.
Comfort with rapid iteration: drafting a landing page or one-pager in hours, not weeks
Basic design sensibility (you'll work with designers, but you should be able to mock up or critique a layout)
Highly organized and good at wrangling stakeholders
Desire to work hard
Willingness to travel onsite to customers for shoots, around the US and internationally.
