Rockport Networks

Field Marketing Manager

Rockport Networks$120K — $150K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of marketing experience in B2B technology, SaaS, or complex technology environments
  • Proven ability to craft marketing strategies that resonate with targeted personas
  • Experience utilizing AI tools to enhance marketing efforts
  • Extensive background in field marketing, event management, and digital marketing
  • Strong communication skills, able to distill complex technology into clear messaging
  • Demonstrated ability to foster brand awareness and meet sales objectives
  • Project management skills to balance multiple tasks in a dynamic environment
  • Bilingual in English and French is highly desirable

Responsibilities

  • Develop and execute marketing and event programs for various platforms
  • Manage all logistics for events including budgets and follow-ups
  • Create compelling marketing communications and content for diverse channels
  • Oversee digital marketing initiatives including SEO, social media, and email
  • Enhance brand awareness and define market positioning strategies
  • Collaborate with Sales to drive lead generation and customer engagement
  • Utilize AI to boost content creation and optimize marketing productivity
  • Analyze marketing performance data to improve campaigns and prove ROI

Benefits

  • Comprehensive total rewards package including health and wellness benefits
  • Generous paid time off and flexible work arrangements
  • Opportunities for professional growth and development
  • Incentive bonus plan to reward performance
Full Job Description
We are looking for a creative, hands-on Field Marketing Manager to build brand awareness, engage customers and partners, and support our growth through impactful marketing programs.

You will be responsible for event planning, marketing communications, digital marketing, content creation, and brand development, while identifying innovative ways to leverage AI and emerging technologies to increase marketing effectiveness and reach.

This is an ideal role for an entrepreneurial marketer who can think strategically but also enjoys rolling up their sleeves to execute. You will work closely with Sales, Business Development, Product, and Executive Leadership to create programs that strengthen our market presence and generate meaningful customer engagement.

What you will do
  • Develop and execute field marketing and event programs, including conferences, trade shows, webinars, and customer events
  • Manage event logistics, sponsorships, vendors, budgets, promotional materials, and post-event follow-up
  • Develop compelling marketing communications, content, presentations, sales collateral, newsletters, and social media
  • Manage digital marketing initiatives including website, email, social media, SEO/SEM, and digital campaigns
  • Build brand awareness and strengthen the company's positioning within target markets
  • Partner with Sales to support lead generation, customer engagement, and pipeline development
  • Leverage AI tools to enhance content creation, market intelligence, personalization, campaign development, and marketing productivity
  • Track marketing performance and use data to optimize campaigns and demonstrate ROI
  • Ensure consistent brand messaging and visual identity across all marketing activities


What we are looking for
  • Someone who is strategic, creative, energetic, and highly execution-oriented - a marketer who can develop the plan, make things happen, and measure the results
  • 10+ years of marketing experience, ideally in B2B technology, SaaS, deep tech, clean tech, or another complex technology environment
  • A proven ability to translate technologies into targeted marketing with well researched buying personas and ideal customer profiles
  • Demonstrated experience using AI tools and leveraging AI in the marketing pipeline
  • Extensive experience in field marketing, event management, and digital marketing
  • Strong written and verbal communication skills with the ability to translate complex technology into compelling customer-focused messaging
  • Experience developing content and managing multiple marketing channels
  • Demonstrated ability to build brand awareness and support lead generation and sales objectives
  • Strong project management skills and the ability to manage multiple priorities in a fast-paced environment
  • Entrepreneurial, creative, highly organized, and comfortable working independently
  • Curious and enthusiastic about AI and emerging marketing technologies
  • Bilingual English/French is highly desirable


Total Rewards

Cerio offers a comprehensive total rewards package for this position including base salary (range $120,000 - $150,000), incentive bonus plan, health and wellness benefits, generous paid time off, flexible work arrangements, and opportunities for professional growth.The salary range provided represents the expected base salary for this position. The final offer amount may be adjusted slightly higher or lower depending on the selected candidate's relevant skills, qualifications, experience, and certifications, as well as the full total compensation package offered. Our People & Culture team welcomes discussions about total rewards during your conversations.

About Rockport Networks

Rockport Networks is a technology company that provides network security solutions. The company's products include network security appliances, software, and services that help protect against cyber attacks. Rockport Networks was founded in 2014 and is headquartered in Chelmsford, Massachusetts.
Learn more about Rockport Networks
Size
50 employees
Industry
Founded
2014

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