What You'll Be Doing:The Email Marketing Specialist leads the execution and optimization of ERC's email marketing program. This role combines campaign strategy, creative development, copywriting, graphic design, and project management with day-to-day management of ERC's email production operations.
This role will partner closely with the Director of Digital Enablement and cross-functional stakeholders to develop engaging campaigns that support program launches, educational initiatives, provider outreach, events, newsletters, patient communications, and brand awareness. This role will oversee campaign quality, manage the email send calendars, and ensure projects are delivered on time and at the highest standard.
ESSENTIAL DUTIES AND RESPONSIBILITIES:- Develop campaign briefs, timelines, and production schedules.
- Write compelling, audience-focused email copy that aligns with brand voice and campaign objectives.
- Design visually engaging, responsive emails that drive engagement and conversions.
- Build complex email campaigns in HubSpot, including segmentation, personalization, dynamic content, and automation.
- Monitor and report on email and campaign performance and recommend ongoing improvements through testing and optimization.
- Prioritize incoming requests and manage the team's production workload.
- Review completed emails for accuracy, quality, branding, and best practices before deployment.
- Willingness to travel up to 25% of the time.
EDUCATION REQUIREMENTS:- Bachelor's degree required.
Knowledge, Skills and Abilities: (ALL REQUIRED)- Proficient in Hubspot for email
- Copywriting for email
- Basic graphic design skills in Figma, Canva or Adobe Creative Suite
- Microsoft 365
Location & Schedule:This position is posted as remote; however, per company policy, candidates residing within a 35-mile radius of ZIP code 80230 will be required to follow a hybrid schedule, even if they applied to the remote posting.
- Remote: Mondays and Fridays
- On-site in our Denver Office: Tuesdays, Wednesdays, and Thursdays
The compensation range for this position is based upon candidate experience and market expectations.
Colorado pay range
$80,000-$90,000 USD
What We OfferAt ERC Pathlight, caring for people is our mission and that begins with caring for our own team. Your well-being matters, and our benefit program is designed to support every part of your life.
We offer competitive compensation; comprehensive medical, dental, and vision coverage; generous Paid Time Off; Parental Leave benefits; Retirement benefits; and tuition reimbursement to help you continue growing in your career.
We also recognize that mental health is part of every person's experience. That's why we strive to create a workplace where you feel supported, seen, and encouraged-personally, professionally, and at home.
When you thrive, you can do your best work. And your best work changes lives.
