Job DescriptionWe are seeking a bold, strategic, and experienced Director, Marketing to join the Visa Commercial Solutions Marketing team. This newly based role in Atlanta, sits at the intersection of vision and execution - responsible for developing and connecting go-to-market strategies across multiple commercial segments, leading a distributed team across the US and London, and driving cohesive, integrated marketing programs that deliver measurable business impact.
This is a high-visibility leadership role for a seasoned marketer who thrives in complex, matrixed environments and is passionate about building alignment across segments, geographies and functions to bring world-class marketing to life.
Key Responsibilities:
- Architect and lead integrated go-to-market strategies across multiple commercial segments, including Large Corporate & Middle Market, Direct to Corporate, B2B Acceptance, and B2B Travel
- Identify and leverage common themes, synergies, and opportunities across segments to build cohesive, high-impact GTM motions
- Serve as a strategic thought partner to segment leads, product teams, and sales leadership - aligning marketing strategy to business priorities
- Drive flawless execution of commercialization programs from brief through measurement, ensuring consistency and quality at every stage
- Team Leadership & People Management of four employees
- Lead, mentor, and develop a geographically distributed marketing team spanning the US and London
- Foster a high-performance team culture rooted in collaboration, accountability, and continuous learning
- Navigate time zones, regional nuances, and cultural differences to maintain team cohesion and momentum across a distributed operating model
Strategic Marketing & Commercialization:
- Set the vision and framework for how VCS products and solutions are positioned and brought to market across B2B segments
- Lead the development of differentiated, insight-led marketing strategies that accelerate segment growth and deepen client engagement
- Oversee the creation of go-to-market assets, including sales enablement materials, campaign frameworks, and segment-specific content strategies
- Cross-Functional Stakeholder Leadership
- Build and sustain strong executive-level relationships across VCS marketing, product, sales, strategy, and global teams
- Lead and contribute to cross-functional planning sessions, business reviews, and strategic working groups
- Represent the marketing function in senior leadership forums, communicating program strategy, performance, and investment priorities
- Analytics, Insights & Performance
- Establish clear KPIs and success metrics for commercialization programs across segments
- Leverage data, market intelligence, and customer insights to continuously refine strategy and improve ROI
- Deliver executive-level reporting and recommendations that inform resource allocation and strategic decision-making.
This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.QualificationsBasic Qualification:
- 10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
Preferred Qualifications:
- 12 or more years of work experience with a Bachelor's Degree or 8-10 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 6+ years of work experience with a PhD.
- Degree in Marketing, Business, Communications, or a related field; MBA or advanced degree strongly preferred
- 8-12+ years of progressive marketing experience, with a minimum of 4-5 years in a leadership or director-level role
- Demonstrated success leading and developing high-performing teams, including distributed or cross-regional teams
- Deep expertise in B2B go-to-market strategy, commercialization, and integrated marketing execution
- Proven ability to operate in complex, matrixed organizations and drive alignment across multiple stakeholders and business units
- Exceptional strategic thinking skills with the ability to translate ambiguity into clear, actionable plans
- Strong executive presence and communication skills, with experience presenting to and influencing senior leadership
- Ability to effectively manage across time zones and geographic regions (U.S. and London).
- Experience in financial services or payments marketing
- Deep familiarity with B2B commercial segments (Corporate, Middle Market, Travel, Acceptance)
- Track record of building and scaling GTM programs across multiple product lines or customer segments
- Proficiency with marketing analytics platforms and performance reporting tools
- Experience managing agency relationships and external partners.
U.S. Applicants OnlyThe estimated salary range for this position is $163,500.00 to $ 261,500.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.
Work HoursVaries upon the needs of the department.
Travel RequirementsThis position requires travel 5-10% of the time.
Mental/Physical RequirementsThis position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.
