About the roleNerdio is seeking a Director, Integrated Marketing & Programs to lead the strategy, planning, and execution of cross-channel marketing campaigns that drive pipeline, engagement, and brand growth across our enterprise IT and MSP customer segments. This role sits at the intersection of strategy and execution - translating company and product priorities into cohesive, measurable marketing programs that span digital, field, partner, and lifecycle channels. You'll own the integrated marketing calendar end-to-end: aligning campaign themes, messaging, and channel mix with sales, product marketing, and demand generation teams, then driving flawless execution and reporting on results.
As a member of Nerdio's Marketing Leadership Team, you'll work closely with the CMO to help shape marketing's strategic priorities, translating leadership vision into actionable plans across the team, and serving as a trusted thought partner on the decisions that shape where marketing invests its time and budget. You'll also lead special projects and cross-marketing initiatives on the CMO's behalf. This is a highly cross-functional, builder-oriented role ideal for someone who thrives on connecting strategy to operational detail.
What you'll do- Own integrated campaign strategy: Build and lead the end-to-end marketing calendar, translating product launches, sales priorities, and market opportunities into cohesive, multi-channel campaigns (digital, email, web, field/events, partner, ABM, and paid).
- Orchestrate cross-functional execution: Partner closely with Product Marketing, Demand Generation, Content, Partner Marketing, Sales, and Design to ensure every campaign has clear goals, consistent messaging, and coordinated timing across channels.
- Manage marketing programs & operations: Establish and refine the processes, workflows, and tools (e.g., campaign briefs, project tracking, marketing calendar cadence) that keep a growing marketing team organized, accountable, and moving quickly.
- Drive segment- and audience-specific programs: Design and execute targeted programs for Nerdio's key audiences - enterprise IT teams and MSPs - tailoring channel mix and messaging to each segment's buying journey.
- Measure andoptimize: Define KPIs and reporting frameworks for campaign and program performance (pipeline contribution, engagement, funnel conversion); use data to continuously improve targeting, channel mix, and ROI.
- Manage budget and vendors: Own the integrated marketing budget across campaigns and programs, ensuring efficient allocation and strong ROI; manage relevant agency and vendor relationships.
- Lead and develop talent: Build, mentor, and manage a team of marketing program/campaign managers, fostering a culture of ownership, creativity, and operational excellence.
- Championthe Nerdio brand: Ensure every campaign reflects Nerdio's voice, quality bar, and positioning as the leader in AVD, Windows 365, and Microsoft 365 management.
- Partner closely with marketing leadership: Serve as a member of Nerdio's Marketing Leadership Team and act as a right hand to the CMO, helping prepare leadership reviews and board-level updates, keeping the broader marketing team aligned on priorities, and stepping in to lead special projects and drive follow-through on key initiatives across the department.
Qualifications- 8+ years of B2B marketing experience, including 3+ years managing integrated campaigns or marketing programs at a SaaS, cloud, or IT infrastructure/software company.
- Proven track record building and executing multi-channel campaigns that deliver measurable pipeline and revenue impact.
- Strong program/project management skills - comfortable owning a complex calendar with many moving parts and stakeholders.
- Experience partnering with Product Marketing, Demand Generation, and Sales to align campaigns with GTM strategy.
- Familiarity with marketing automation and campaign tooling (e.g., HubSpot, Marketo, Salesforce, project management platforms).
- Data-driven mindset with experience defining KPIs, analyzing campaign performance, and translating insights into action.
- Experience marketing to technical/IT audiences (Enterprise IT, MSPs, and IT channel partners) is a strong plus.
- People-management experience, with a track record of developing high-performing marketing teams.
- Excellent written and verbal communication skills; ability to influence cross-functional stakeholders without direct authority.
- Comfort building and preparing executive-level materials, such as leadership updates and board presentations, for senior stakeholders.
- Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
Why Join Nerdio- Be part of a fast-growing company at the center of the shift to cloud-based IT management.
- High-visibility role with direct impact on pipeline and company growth.
- Collaborative, no-ego culture built by practitioners who care about doing great work.
- Competitive compensation, benefits, and growth opportunities.
Benefits and Incentives- Competitive Base and Incentive Plan
- Stock Options
- Health and Welfare Plans*
- Life and Disability Plans*
- Retirement Plan*
- Unlimited Flexible Paid Time Off, including your birthday off!
- Collaborative Team Culture
* Benefits for international employees, outside the US, vary by country.
The pay range for this role is:
180,000 - 210,000 USD per year (Remote - US)
