Western Digital Technologies

Director, Technology Public Relations

Western Digital Technologies • $160K — $190K *
San Jose, CA 95123In-Person
Enterprise Technology
11 - 15 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 12+ years of experience in technology PR, primarily in-house at a global enterprise technology company
  • Established relationships with technology media for immediate activation
  • Proven track record in securing major media coverage for complex technology products
  • Experienced in managing global PR agency teams for maximum efficiency
  • Strong executive communications background with experience in counseling C-suite leaders
  • Fluency in AI infrastructure, cloud, and data storage to communicate effectively with industry experts
  • Exceptional writing and communication skills, demonstrated through diverse work samples

Responsibilities

  • Develop and implement a comprehensive tech PR strategy for WD
  • Build and maintain relationships with media contacts across top-tier outlets
  • Lead media relations, including story pitching and press release management
  • Oversee external PR agency relationships, prioritizing deliverables and accountability
  • Partner with executives to create thought leadership content and opportunities
  • Execute PR strategies for product launches and partnerships in collaboration with multiple teams
  • Monitor the media landscape for insights and emerging narratives

Benefits

  • Paid vacation and sick leave
  • Medical, dental, and vision insurance
  • Life, accident, and disability insurance
  • Tuition reimbursement and employee assistance programs
  • Employee stock purchase plan and 401(k) savings plan
Full Job Description
Job Description

In this role, you will join WD's public relations function at a defining moment. With WD forming the storage foundation of the AI-driven data economy, how the company is covered - in the press, in trade publications, in podcast conversations, and across digital media - shapes perception with customers, partners, investors, and talent alike. This role is responsible for building and executing a proactive, narrative-driven technology PR program that cuts through the noise of a crowded enterprise tech landscape and establishes WD as an essential voice in the AI infrastructure conversation.

You will serve as the primary interface between WD's executive team and the media ecosystem - from top-tier technology press to influential trade outlets and emerging digital voices - and will be responsible for both the strategy and the day-to-day execution that keeps WD's story in front of the right audiences at the right moments.

ESSENTIAL DUTIES & RESPONSIBILITIES:
  • Develop and own WD's global tech PR strategy, including narrative architecture, message platform, and a proactive story calendar that aligns with product launches, executive thought leadership, industry events, and broader market moments in AI, cloud, and data infrastructure
  • Serve as the primary relationship owner for WD's important media contacts - across top-tier technology press and trade publications - building trusted, ongoing relationships that go beyond reactive pitching to genuine editorial partnership
  • Lead all aspects of media relations, including proactive story development and pitching, press release writing and distribution, embargo management, exclusive placements, and rapid response to breaking news or competitive developments
  • Direct external PR agency relationships, including setting priorities, reviewing deliverables, and holding agency teams accountable to measurable outcomes
  • Partner with executive communications to develop and place thought leadership content - op-eds, bylines, contributed articles, and speaking opportunities - that positions WD's senior leaders as credible, distinctive voices in the AI infrastructure conversation
  • Develop and execute launch PR strategies for major product announcements, and partnerships- coordinating across Product Marketing, Product, Legal, and IR to ensure launches land with maximum impact and consistent messaging
  • Build and manage a proactive executive visibility program, identifying and securing opportunities for WD leaders in podcasts, panels, keynotes, media roundtables, and industry awards programs that reinforce strategic positioning
  • Monitor the media landscape continuously, tracking coverage broader industry narratives, synthesizing insights that inform executive decision-making and help the team stay ahead of emerging story angles
  • Collaborate with Corporate and International PR teams, Analyst Relations, and content marketing to ensure PR outputs are amplified across owned and earned channels, and that third-party media coverage is integrated into broader campaign and sales enablement strategies
  • Support the PR measurement framework, tracking share of voice, tier-one media placements, sentiment trends, message pull-through rates, and the downstream impact of coverage on web traffic, pipeline, and brand perception
  • Oversee WD's press event strategy at major industry conferences, including media briefings


Qualifications
  • 12+ years of experience in technology PR, with a meaningful portion spent in-house at a global enterprise technology company
  • Deep existing relationships with technology media that can be activated immediately upon joining
  • Proven track record of developing and landing top-tier media coverage for complex, technical enterprise technology products and solutions - with demonstrated ability to translate deeply technical subject matter into compelling, accessible narratives
  • Experience working with global PR agency teams, with a clear point of view on how to structure agency relationships for maximum strategic leverage and accountability
  • Strong executive communications background, including experience counseling C-suite leaders on media strategy, message development, and interview preparation
  • Fluency in the AI infrastructure, cloud, and data storage landscape, with enough technical depth to engage credibly with reporters, and subject matter experts
  • Experience working cross-functionally in a matrixed enterprise environment, with a track record of building strong relationships across Corporate and Channel Marketing, Product, Legal, and Investor Relations
  • Exceptional written and verbal communication skills, with a portfolio of work that demonstrates range from sharp press releases and media pitches to polished executive bylines
  • Familiarity with PR measurement tools and methodologies, including media monitoring, share of voice analysis, and the ability to connect PR outcomes to business metrics
  • Effective team player, while also being able to work independently
  • Willingness to take risks
  • Enjoy working in a fast-paced environment, self-motivated, and can thrive under pressure
  • Someone who has a sense of humor
  • Experience at a leading brand a plus
  • Bachelor's degree in communications, journalism, public relations, or a related field; advanced degree a plus


Compensation & Benefits Details
  • An employee's pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
  • The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York. This range may be modified in the future.
  • If your position is non-exempt, you are eligible for overtime pay pursuant to company policy and applicable laws. You may also be eligible for shift differential pay, depending on the shift to which you are assigned.
  • You will be eligible to be considered for bonuses under either WD's Short Term Incentive Plan ("STI Plan") or the Sales Incentive Plan ("SIP") which provides incentive awards based on Company and individual performance, depending on your role and your performance. You may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to WD's Standard Terms and Conditions for Restricted Stock Unit Awards.
  • We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program; employee stock purchase plan; and the WD Savings 401(k) Plan.
  • Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.

About Western Digital Technologies

Western Technology Investment is a venture capital firm that specializes in offering acquisition financing to revenue-generating firms. The firm provides debt and lease financing to venture capital backed technology companies.

Western Digital Technologies Careers

Join the innovative world of Western Digital Technologies, a leader in data storage solutions, where we are committed to empowering our global team of professionals. This is an unparalleled opportunity to advance your career with a company at the forefront of technological innovation and digital storage.

Work You’ll Do

At Western Digital Technologies, you will be part of a dynamic team that drives data innovation across various industries. Our commitment to excellence and leadership in the technology sector provides a unique platform for professionals to influence the future of digital storage and management solutions.

Explore Job Opportunities and Growth

Western Digital Technologies offers a variety of job opportunities that cater to a range of skills and experiences. Whether you’re looking for an entry-level position or a more senior role, our company is eager to support your professional growth through challenging projects and continuous learning opportunities.

Internship Programs

Kickstart your career with Western Digital Technologies through our internship programs. These positions are designed to give you hands-on experience and insights into our day-to-day operations, preparing you for a full-time role in our company. Interns at Western Digital Technologies gain invaluable industry knowledge, networking opportunities, and professional skills under the guidance of experienced mentors.

Benefits and Culture

We pride ourselves on a culture that fosters diversity, innovation, and leadership. Western Digital Technologies is dedicated to providing employees with a supportive work environment where everyone is encouraged to be their best. Our benefits package is comprehensive, including health, dental, and vision insurance, employee wellness programs, and significant career development opportunities.

Join Our Team

We are continuously hiring creative, curious, and motivated individuals who are ready to drive innovation in the technology space. Explore open positions that match your skills and interests on our careers page. At Western Digital Technologies, we value diversity and are committed to creating an inclusive environment for all employees.

Professional Development and Training

Advance your career with Western Digital Technologies through our professional development programs. We offer a range of training and development options, including leadership training, skills enhancement workshops, and diversity training sessions to help you grow as a leader and innovator in our industry.

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Apply Now

Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a team that’s redefining the future of technology. At Western Digital Technologies, your future is waiting.

SEARCH WESTERN DIGITAL TECHNOLOGIES JOBS

Join us at Western Digital Technologies, where your career growth is integrated with innovation and leadership, empowering you to reach new heights in the technology industry.
Learn more about Western Digital Technologies
Size
65,600 employees
Market Cap
$9.9 billion
Industry
Enterprise Technology
Net Income
$167 million
Founded
1970
5 Year Trend
-0.3%
Revenue
$16.3 billion
NASDAQ
WDC
* Ladders Estimates

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