Title and Summary
Director, Strategic Analytics (Go-to-Market)
Overview
The Services organization is a key growth engine for Mastercard, driving value for issuers, acquirers, merchants, and ecosystem partners through differentiated capabilities spanning Customer Acquisition & Engagement, Security Solutions, Business & Market Insights, and Open Banking.
The Director, Go-to-Market - Experience & Disputes will join the Experience & Disputes (E&D) Go-to-Market team within Security Solutions. This role is responsible for developing and executing global commercialization strategies that accelerate client adoption, drive revenue growth, and maximize market impact across a portfolio of industry-leading solutions including Smart Subscriptions, Alerts, Clarity, First Party Trust, and Mastercom.
This is a highly strategic and execution-oriented leadership role that operates at the intersection of Product, Sales, Client Services, and Regional Teams. The ideal candidate will be skilled at translating innovative product capabilities into compelling customer value propositions, scalable go-to-market strategies, and measurable business outcomes.
Role
Go-to-Market Strategy & Commercialization
• Own and drive the end-to-end global go-to-market and commercialization strategy across the Experience & Disputes solution portfolio.
• Identify customer needs, market opportunities, competitive trends, and monetization levers to inform product and commercial priorities.
• Partner with regional and global stakeholders to create, grow, and convert pipeline opportunities.
• Drive client adoption, commercial performance, and revenue acceleration initiatives.
Value Proposition Development & Sales Enablement
• Translate product capabilities into differentiated customer value propositions and compelling sales narratives.
• Develop scalable enablement materials, including sales playbooks, business cases, ROI frameworks, and training programs.
• Equip Sales and Account teams with client-ready messaging, storytelling, and competitive positioning tools.
Product Launch & Market Execution
• Lead end-to-end product commercialization and launch activities, including:
oLaunch strategy and readiness planning
oPilot design and in-market validation
oClient onboarding and adoption frameworks
• Ensure global consistency while enabling regional flexibility to address local market needs.
Market Intelligence & Voice of Customer
• Leverage customer, market, and competitive insights to identify commercial opportunities and strengthen go-to-market strategies.
• Identify whitespace opportunities, emerging customer needs, and new revenue streams across the Experience & Disputes value chain.
• Provide structured market feedback to Product and Sales teams based on customer adoption signals and market trends.
Performance Management & Optimization
• Define and monitor commercialization, adoption, and revenue performance metrics.
• Use data-driven insights to continuously optimize go-to-market strategies and execution.
• Identify opportunities to improve conversion, retention, and customer value realization.
Cross-Functional Leadership
• Serve as a strategic connector across Product, Sales, Client Services, Account Management, and other stakeholder groups.
• Drive alignment around priorities, roadmaps, and execution plans.
• Balance global strategic objectives with regional market requirements and opportunities.
Innovation & Thought Leadership
• Champion the use of AI, data, and advanced analytics to drive commercial innovation and customer value.
• Maintain a forward-looking perspective on industry trends, competitive dynamics, and emerging technologies.
• Act as a thought leader both internally and externally, helping shape the future direction of Experience & Disputes solutions.
All About You
• Extensive experience in go-to-market strategy, product commercialization, sales enablement, management consulting, or a related commercial function within payments, banking, fintech, or technology industries.
• Proven track record of successfully commercializing products, driving revenue growth, and delivering measurable client outcomes.
• Experience operating effectively within complex, global, matrixed organizations.
• Ability to translate technical product capabilities into clear business value propositions and compelling customer narratives.
• Demonstrated success leading cross-functional initiatives across Product, Sales, Marketing, Client Services, and Account Management teams.
• Strong commercial acumen with experience developing business cases, monetization strategies, and performance metrics.
• Data-driven mindset with experience using analytics and insights to drive strategic decision-making and market execution.
• Experience engaging with executive-level customers and leading strategic business discussions.
• Strong understanding of customer adoption, value realization, renewals, and expansion strategies.
• Excellent communication, stakeholder management, and influencing skills.
• Bachelor's degree required; MBA or advanced degree preferred.
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in Canada, the successful candidate will be offered a competitive pay based on location, experience and other qualifications for the role and may be eligible to participate in a discretionary annual incentive program. This posting reflects one or more current openings on our team.
Pay Ranges
Toronto, Canada: $150,000 - $234,000 CAD
