Intercom

Director of Solutions Marketing

Intercom$285K — $305K *
Enterprise Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in product or solutions marketing at a B2B SaaS company
  • 4+ years of management experience leading marketers
  • Experience in AI-centric organizations is preferred
  • Demonstrated success across previous roles

Responsibilities

  • Partner with product marketing and executives to shape company messaging
  • Tailor messaging and content based on industry insights
  • Position solutions for enterprise audiences, supporting relevant campaigns
  • Manage a customer intelligence program for competitive advantages
  • Collaborate with enablement teams to equip the field with essential knowledge
  • Support demand generation with strategic messaging and content

Benefits

  • Comprehensive health and wellbeing support
  • Flexible work hours with hybrid model
  • Access to AI tools for increased productivity
  • Opportunity to participate in corporate bonus programs and equity options
  • Focus on work-life balance and professional development resources
Full Job Description
What's the opportunity?

The Solutions Marketing team positions Fin to win in the market through compelling messaging, content, audience understanding, and field activation. The Director of Solutions will manage a team of solution marketers that will fundamentally help our revenue teams to be more effective and grow Fin ARR. This is a strategic role in the company, working directly with the senior leadership team.
The Role

The Solutions Marketing team can be thought of as the solutions or outbound equivalent of a traditional product marketing team. Fin already has a product marketing team that works closely with product managers to understand our product, create messaging, and build assets for product launches, the Website and our field.

The Solutions Marketing team on the other hand, will focus on our product as a whole and how to best message it to the various audience segments we care about, and then activate revenue teams with that knowledge and content.
What will I be doing?

The work under your team will include:
  • Partnering with the product marketing team and product and marketing executives on the company messaging Including how we articulate our differentiators to various audiences
  • For industries that we prioritize, understanding what the buyer cares about and tailoring our messaging and content to win in that industry.
  • Positioning Fin for enterprise audiences and supporting enterprise & ABM campaigns and sales cycles
  • Building and managing our customer intelligence program so that our field is always confident and prepared to win every competitive deal
  • Working closely with Product Marketing and Enablement teams to ensure that the field is equipped with the company, product, and competitive knowledge they need to win at a high rate.
  • Supporting demand gen campaigns and sales plays with strategy, messaging, and content
What we're looking for

This role is for someone who can understand technology deeply while not losing sight of how to match messaging with audience needs and create content out of it that is compelling and memorable.
You've done this before
  • 8+ years in product marketing or solutions marketing at a B2B SaaS company
  • 4+ years as a manager leading product or solution marketers
  • Experience in B2B SaaS and, ideally AI-native or AI-centric companies
  • A track record of success across the organizations you've worked at
Skills you have
  • Excellent written communication skills and strong editorial judgment. An innate desire to dispense with jargon and corporate speak and create simple yet compelling content.
  • You're product forward. You enjoy working with products, getting your hands dirty with the technology, and taking a product-first approach to marketing
  • You are AI-forward in your work. You actively use AI to make yourself more productive and are very comfortable working within tools like Claude Cowork and Claude Code to move faster
  • You're AI forward in your interests. You're well past understanding the basics of the latest trends and technology shifts and enjoy getting into the next level of detail of where the market is going.


*Proof of eligibility to work in the United States is required.

The base salary range for candidates within the San Francisco Bay Area is $285,000 - $305,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

#LI-Hybrid

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. At Fin, we want to give people what they need to do the best work of their careers. Our benefits and programs are designed to support your health and wellbeing, your family, your time away from work, and your financial future. Offerings vary by location in line with local practices and requirements. Learn more about working at Fin and the benefits we offer at fin.ai/careers. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

Policies

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

About Intercom

Intercom is a customer messaging platform that enables targeted communication with customers on your website, inside your web and mobile apps, and by email. Intercom's products include a live chat system, a customer data platform, and a suite of messaging tools that enable businesses to communicate with their customers in a personalized way. Intercom was founded in 2011 by Eoghan McCabe, Des Traynor, Ciaran Lee, and David Barrett. The company is headquartered in San Francisco, California, and has additional offices in Dublin, London, Chicago, and Sydney.
Learn more about Intercom
Industry
Founded
2011

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