Future plc

Director of Product Marketing

Future plc$162K — $190K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8-10+ years in Product Marketing, specifically in media, advertising, or high-growth SaaS.
  • 5+ years of experience in a dedicated people management role.
  • Expertise in the modern 'Revenue Stack' including Salesforce and Business Intelligence tools.
  • Strong pricing strategy and selling methodologies experience.
  • Proficient communicator able to simplify complex concepts for diverse audiences.
  • Demonstrated success in scaling products from $0 to $10M+ through GTM execution.
  • Empathetic leader with a focus on team engagement.

Responsibilities

  • Define and lead the GTM framework for the commercial organization.
  • Develop compelling narratives for brand positioning in the media landscape.
  • Act as the 'Voice of the Market' by integrating market intelligence into strategy.
  • Transform sales enablement into a revenue-generating function.
  • Create synchronization between Product, Sales, and Operations.
  • Build scalable methodologies for product launches and feedback.
  • Lead and develop a team of Product Marketing Managers.

Benefits

  • Uncapped leave for better work-life management.
  • Opportunity for profit-sharing through bonuses upon hitting targets.
  • Referral rewards for recruiting new team members.
  • Well-being support through Colleague Assistant Programs.
  • Share purchase opportunity through a Share Incentive Plan.
Full Job Description
We are looking for a visionary Director of Product Marketing to architect the global GTM strategy for our Commercial Product portfolio. In this leadership role, you won't just follow a roadmap, you will help draw it. You will manage the end-to-end commercial success of our products, ensuring that our innovation translates into market-leading revenue growth.

You are a master storyteller and a rigorous strategist. You will partner with the C-suite and Product leadership, while maintaining the tactical mentorship required to manage a high-performing team. You will serve as the primary strategic engine between Product, Sales, and Marketing.

What You'll Do

You will report to the VP, Commercial Product
  • GTM Architecture & Strategy: Define and lead the overarching GTM framework for the entire commercial organization. You will own the strategic logic behind target segmentation, tiered pricing/packaging models, and multi-channel distribution strategies to maximize LTV and market share.
  • Category Creation and Positioning: Develop the high-level narratives that define our place in the media landscape. You will move beyond "features" to build a compelling "Future" brand story that solves complex institutional pain points and positions us as an indispensable partner.
  • Strategic Market Intelligence: Act as the internal "Voice of the Market." You will combine competitive intelligence, macro-economic trends, and buyer behavior into relevant insights that pivot the product roadmap and corporate strategy.
  • Commercial Enablement Engine: Transform sales enablement from "collateral creation" into a "revenue engine." You will design the training programs and strategies that empower our global sales team to win high-stakes, multi-million dollar deals.
  • Organizational Leadership: Create deep synchronization between Product, Sales and Operation. You ensure that the "Commercial" voice is heard at the earliest stages of product ideation.
  • Operational Excellence: Build repeatable, scalable methodologies for product launches, internal communications, and feedback loops. You will institutionalize PMM excellence across the organization.
  • Team Leadership & Talent Development: Manage a team of Product Marketing Managers. You will be responsible for their career trajectories, output quality, and the culture of the PMM function.


Experience That Will Put You Ahead Of The Curve
  • Expertise in the modern "Revenue Stack": Salesforce, Asana/Jira, and Business Intelligence tools (e.g., Looker, Tableau).
  • Experience with pricing strategy frameworks and selling methodologies.
  • An Industry Authority: You have 8-10+ years of experience in Product Marketing within the media, advertising, or high-growth SaaS space, with at least 5+ years in a dedicated people management role.
  • An Executive Communicator: You can simplify the most complex technical or commercial concepts into elegant narratives that resonate with both engineers and CEOs.
  • A Growth Architect: You have experience taking products from $0 to $10M+ (or scaling existing portfolios) through rigorous GTM execution.
  • A Data-Driven Visionary: You balance "gut feel" with deep analytical rigor. You use Salesforce data, market research, and win/loss analysis to defend your strategic bets.
  • A Culture Builder: You lead with empathy. You know how to build a team that is engaged.


What's In It For You

The expected range for this role is $162,000 - $190,000

As well as more great perks, including:
  • Uncapped leave, because we trust you to manage your workload and time
  • When we hit our targets, enjoy a share of our profits with a bonus
  • Refer a friend and get rewarded when they join Future
  • Well-being support with access to our Colleague Assistant Programs
  • Opportunity to purchase shares in Future with our Share Incentive Plan

Internal job family level Commercial 2

This is a Hybrid role from our New York office, working three days from the office and two from home.

#LI-Hybrid

About Future plc

Future plc is a British media company that specializes in publishing and digital media. The company was founded in 1985 and is headquartered in Bath, England. Future plc publishes a wide range of magazines, including technology, gaming, music, and photography. The company also operates a number of websites and produces events and exhibitions. Future plc has a global reach, with offices in the United Kingdom, United States, Australia, and France. The company is committed to providing high-quality content to its readers and helping its customers to reach their target audiences.
Learn more about Future plc
Size
2,000 employees
Industry
Founded
2017

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