Director of Marketing

Muckleshoot Casino

$171K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • High school diploma or GED required; Bachelor's degree in Marketing, Communications, Business Administration, or a related field preferred.
  • 7 years of marketing management experience; at least 3 years focused on marketing promotions and casino events.
  • Experience in a Tribal Casino environment preferred.
  • Strong written and verbal communication abilities.
  • Mathematical aptitude for budget analysis and cost computations.

Responsibilities

  • Promote the Vision and Mission Statements of Muckleshoot Casino Resort.
  • Assist the Chief Marketing Officer with strategic leadership for marketing initiatives.
  • Oversee all marketing operations and collaborations to enhance guest satisfaction.
  • Hire, train, and evaluate marketing staff to meet operational expectations.
  • Assess marketing strategies and collaborate with leadership to boost revenue.
  • Research marketing trends and provide recommendations for maintaining competitive edge.
  • Ensure compliance with all applicable regulations and standards.
  • Create and maintain Muckleshoot Casino Resort's social media strategy.
  • Manage events and sponsorships to maximize profitability.

Benefits

  • Fully paid medical, dental, vision coverage; competitive premiums for dependents.
  • Employer-paid life insurance and long-term disability coverage.
  • Complimentary meals and covered parking for team members.
  • Flexible Spending Account options available for health care expenses.
  • Company-paid gaming licenses.
Full Job Description
WHAT'S IN IT FOR YOU

  • Competitive salary starting at $171,838.40 - DOE with discretionary performance bonuses 2x a year!
  • Fully paid medical, prescription drug, dental, and vision coverage for you and competitive premiums for your dependents.
  • Complimentary meals and covered team member parking.
  • Employer-paid life insurance, long-term disability, and accidental death and dismemberment coverage. Flexible Spending Account options for health care expenses.
  • Company-paid gaming licenses (Class A & Class B).
  • Variety of additional voluntary benefits and retirement plans


WHAT YOU'LL DO

  • Practice, support and promote the Vision and Mission Statements, Core Values and Management/Leadership Standards of the Muckleshoot Casino Resort.
  • Assist the Chief Marketing Officer in providing strategic leadership for Marketing and development/implementation of departmental strategies, ensuring alignment with brand service strategy and initiatives.
  • Plan, implement and oversee all Marketing operations to include, but not limited to day-to-day operations, collaborations with other departments to improve the overall guest experience and satisfaction.
  • Hire, train, evaluate, and direct marketing staff to ensure that team members receive adequate guidance and resources to accomplish established objectives; develop and implement staffing plans that provide appropriate labor to meet guest experience and operational expectations.
  • Assess and improve existing initiatives; devise new strategies to increase revenue while collaborating with executive leadership to ensure alignment with organizational strategic goals.
  • Research, assess, and analyze marketing industry/trends; new products/branding; regulatory updates, etc.; provide recommendations to ensure the Muckleshoot Casino Resort maintains a competitive advantage.
  • Ensure organizational compliance with all applicable laws, rules, regulations and standards, and internal controls.
  • Ensure consistent delivery of Muckleshoot Casino Resort's hospitality/guest experience standards; participate in performance management programs.
  • Formulate and operate within annual operating budget, and capital budget to accomplish goals and objectives.
  • Contribute to a team effort and accomplish related results; encourage a results-oriented culture, host regular team member meetings to ensure accurate, effective, and consistent delivery of guest experience standards.
  • Prepare and submit all promotions, tournaments, club programs, or other property promotional efforts to the Gaming Commission, or as required.
  • Develop annual promotions calendar, and quarterly forecast.
  • Create, maintain, and execute Muckleshoot Casino Resort's social media strategy with a focus on retention plan development and revenue generation.
  • Collaborate with internal stakeholders to establish a comprehensive, full-funnel media strategy aligned with Muckleshoot Casino Resort's objectives to drive engagement and participation and deliver on revenue targets.
  • Make recommendations for the reinvestment matrix including comps, cash back, discounts and other incentives to ensure Muckleshoot Casino Resort is investing in its target markets to maximize profitability.
  • Manage, direct, and supervise all Muckleshoot Casino Resort participation in trade shows and provide analytical decisions regarding off-property events and sponsorship opportunities.
  • Promote and ensure compliance with regulatory requirements and organizational policies, practices, and procedures to include, but not limited to; guest service/hospitality standards, Human Resources processes/procedures, coaching, budgeting and purchasing.
  • Create, maintain, and facilitate a positive and safe work environment; promote positive team member relations and reports issues to appropriate personnel.
  • Smile. Engage guests, team members and vendors with a professional and friendly demeanor.
  • Performs other duties as assigned.


WHAT YOU'LL BRING

  • High school diploma or GED equivalent required.
  • Bachelor's degree in marketing, Communications, Business Administration, or related field required. Additional experience may be considered in lieu of education.
  • Seven (7) years of marketing management experience with at least three (3) years involving management of marketing promotions, casino events, and rules submission.
  • Tribal Casino experience preferred.


HOW YOU'LL BE SUCCESSFUL

  • Ability to motivate, manage, and train staff.
  • Ability to manage and prioritize multiple work priorities under time sensitive deadlines.
  • Strong customer service skills.
  • Advanced leadership and management skills and techniques.
  • Strong written and verbal communication skills.
  • Sound judgment and problem resolution ability.
  • Ability to read, analyze, and interpret technical procedures and governmental regulations.
  • Ability to write reports, business correspondence, and procedure manuals.
  • Must have strong mathematical abilities to analyze, evaluate and compute costs, budgets, and schedules.
  • Ability to establish and implement a strategic plan.
  • Must be able to work independently and effectively align resources to achieve goals and strategic plans.
  • Ability to analyze and apply innovative thinking to a situation, investigate alternatives, and make decisions based on the most effective course of action.
  • Ability to use personal computers and various computer applications.
  • Ability to work all shifts.
  • Ability to work more than 8 hours per day or 40 hours a week and weekends.


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