Figma

Director, Marketing - Figma Weave (New York, United States)

Figma$235K — $317K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Executive experience in marketing for high-growth software, SaaS, or consumer-tech companies
  • Proven visionary and operator, capable of strategy and execution
  • Strong storytelling abilities and a results-driven mindset
  • Experienced in managing substantial marketing budgets with measurable ROI
  • Data-driven approach to brand and growth metrics

Responsibilities

  • Define vision and narrative for Figma Weave in AI creative space
  • Build brand awareness through culturally relevant marketing
  • Develop and manage a growth engine for user acquisition and revenue
  • Hire and lead a senior marketing team leveraging Figma's resources
  • Set and execute marketing strategy with a focus on rapid results
  • Collaborate with product, sales, and design teams for market relevance
  • Manage significant marketing budgets tied to measurable outcomes

Benefits

  • Equity options for employees
  • Comprehensive health, dental, and vision coverage
  • Retirement benefits with company contributions
  • Generous parental leave and family planning support
  • Wellness benefits focusing on mental health
  • Flexible paid time off and holidays
  • Lifestyle spending accounts and reimbursements for home internet and cell phone
Full Job Description
What you'll do at Figma Weave:
  • Define the vision and narrative for Figma Weave in the AI-native creative space, and carry that story into everything we put into market
  • Build brand awareness and love for Weave through bold, memorable, culturally-tuned marketing that creatives are proud to be part of
  • Build and run the growth engine that turns attention into users and revenue across the full funnel, measured and accountable dollar for dollar
  • Hire and lead a small, senior, high-output marketing team, while drawing on Figma's scale, channels, and talent
  • Set marketing strategy and execute against it directly - moving fast, making bets, and measuring relentlessly
  • Partner closely with product, sales, and design teams, and with Figma's broader marketing organization, to bring focus and ambition to a fast-moving market
  • Own and deploy significant marketing budgets, tying every investment and tradeoff to measurable, ROI-positive impact
We'd love to hear from you if you have:
  • Experience as an executive marketing leader who has built brand and driven growth at a high-growth software, SaaS, or consumer-tech company
  • A track record as both strategist and operator - you set the vision and you personally ship the work
  • Strong storytelling and creative instincts, paired with the discipline to tie every investment to measurable impact
  • Experience owning and deploying significant marketing budgets, with demonstrated ROI-positive brand awareness
  • A deeply data- and performance-driven approach, setting and managing against metrics across brand and full-funnel growth
While it's not required, it's an added plus if you also have:
  • Experience building and leading teams in fast-moving, ambiguous, category-defining markets
  • Genuine energy for creatives, design, and the frontier of AI, with excitement to help define a new category

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location.

Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental, and vision coverage; retirement benefits with company contributions; parental leave and reproductive or family planning support; mental health and wellness benefits; and paid time off. Figma provides paid sick leave, holidays, and other leave benefits in compliance with applicable federal, state, and local laws, including the requirements of the Washington Minimum Wage Act and related regulations. Exempt employees are eligible for employer-provided paid flexible PTO in addition to flexible paid sick leave. PTO is subject to manager approval. Additional benefits may include company recharge days, cell phone and home internet reimbursements, and a number of lifestyle spending accounts. Figma also offers sales incentive compensation for most sales roles and an annual bonus plan for eligible non-sales roles. All compensation and benefits are subject to applicable plan terms and may be modified by Figma at any time, consistent with applicable law.

Annual Base Salary Range:

$235,000-$317,000 USD

About Figma

Figma is a cloud-based design and prototyping tool for digital projects. The company was founded in 2012 by Dylan Field and Evan Wallace. Figma's software is used by designers and developers to create user interfaces, websites, and mobile applications. The company has offices in San Francisco and London.
Learn more about Figma
Size
500 employees
Industry
Founded
2012

Similar Jobs

More Jobs at Figma

More Consumer Technology Jobs

Find similar Director, Marketing - Figma Weave (New York, United States) jobs: