Job DescriptionDirector, Public Sector Marketing We have an opportunity for a Director, Public Sector Marketing to join our Global Marketing team in Herndon, VA, reporting to the VP, Revenue Marketing. In this pivotal role, you will define and lead the marketing strategy for Infoblox's U.S. Public Sector business, partnering with our Federal and SLED sales leaders to drive pipeline and revenue growth. Collaborating closely with Sales, Solutions Marketing, Channel/Partner Marketing, and Marketing Operations, you will build and execute integrated, data-driven programs that increase awareness, create demand, and accelerate deal velocity across Federal, State, Local, and Education customers and prospects. You will also leverage modern marketing technologies, including AI-powered tools, to scale personalized engagement, optimize investments, and deliver clear insights to the business.
Be a Contributor - What You'll Do- Develop an integrated U.S. Public Sector (Federal and SLED) marketing strategy aligned to annual pipeline, revenue, and account goals
- Build and own a comprehensive Public Sector marketing plan spanning awareness, demand creation, acceleration, and customer expansion
- Create and execute omni-channel demand generation campaigns (events, webinars, email, paid social, digital, content syndication, ABM) tailored to Federal and SLED audiences
- Partner with Public Sector sales leadership to prioritize segments, territories, and target accounts, and align marketing to sales plays and quota coverage
- Collaborate with Solutions Marketing and Product Marketing to translate Infoblox value propositions into differentiated, compliant messaging for government buyers
- Leverage AI-assisted tools and marketing automation to create, personalize, and optimize content and campaigns based on performance data and buyer signals
- Partner with Channel and Partner Marketing to design and execute joint campaigns with strategic public sector partners, distributors, and resellers
- Coordinate and optimize a portfolio of third-party sponsorships, conferences, trade shows, and user groups focused on the Federal and SLED markets
- Manage the Public Sector marketing budget and regularly review pipeline, performance, and program ROI with sales and operations stakeholders
- Ensure all Public Sector marketing programs align with government compliance, security, and procurement requirements in partnership with Legal, Security, and Compliance
Be Prepared - What You Bring- 10+ years of B2B marketing experience with a focus on integrated demand generation and pipeline creation, including several years leading strategy and execution at the segment or regional level
- Proven experience marketing cybersecurity solutions to the U.S. public sector, including both Federal and SLED audiences (civilian, defense, state, local, and/or education)
- Demonstrated success planning and executing omni-channel campaigns (events, webinars, email, paid media, digital, SEO, content syndication) with measurable pipeline and revenue impact
- Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce) and analytics, including use of AI-enabled tools for content, insights, and optimization
- Strong writing and storytelling skills, with the ability to tailor content for technical, business, and executive-level public sector stakeholders
- Track record of collaborating effectively in a matrixed environment across Sales, Product Marketing, Solutions Marketing, Channel/Partner Marketing, Creative, and Operations
- Demonstrated ability to own and optimize a marketing budget, forecast and measure ROI, and make data-driven investment decisions
- Excellent project management and presentation skills, with the ability to manage multiple programs and stakeholders while maintaining attention to detail
- Bachelor's degree in Marketing, Business, Communications, or a related field; MBA or relevant advanced degree a plus
Be Successful - Your PathFirst 90 Days: Immerse in our culture, connect with mentors, and map the systems and stakeholders that rely on your work. Discuss and create short/long term goals.
Six Months: - Establish and socialize the U.S. Public Sector marketing strategy and integrated plan aligned with Public Sector sales leadership
- Launch and manage multiple integrated campaigns across Federal and SLED that generate qualified leads and early-stage pipeline
- Stand up a clear reporting cadence and dashboard (leveraging AI-assisted insights where appropriate) that connects Public Sector marketing programs to pipeline and revenue
- Build strong, trusted partnerships with Public Sector sales, Sales Development, Channel/Partner teams, and core Marketing stakeholders
- Optimize at least one major campaign or event series through structured testing and data-driven refinements
One Year: - Fully own and iterate the Public Sector marketing plan to support annual growth targets across Federal and SLED
- Be recognized as the marketing thought leader and go-to partner for Public Sector go-to-market strategy, insights, and execution
- Demonstrate clear, measurable contribution to pipeline and revenue, including improved conversion rates and accelerated deal cycles in priority accounts
- Implement a scalable framework that uses AI and advanced analytics to continuously improve targeting, personalization, and ROI
- Develop a portfolio of proven plays, best practices, and partner-led motions that can be replicated across regions and future fiscal years
Belong- Your CommunityOur culture thrives on inclusion, rewarding the bold ideas, curiosity, and creativity that move us forward. In a community where every voice counts, continuous learning is the norm. So, whether you code, create, sell, or care for customers, you'll grow and belong here.
Be Rewarded - Benefits That Help You Grow, Thrive, Belong- Comprehensive health coverage, generous PTO, and flexible work options
- Learning opportunities, career-mobility programs, and leadership workshops
- Sixteen paid volunteer hours each year, global employee resource groups, and a "No Jerks" policy that keeps collaboration healthy
- Modern offices with EV charging, healthy snacks (and the occasional cupcake), plus hackathons, game nights, and culture celebrations
- Charitable Giving Program supported by Company Match
- We practice pay transparency and reward performance. Offers reflect role location, internal equity, experience, skills, education, and certifications. Base salary for this position: $176,200- $251,210 plus bonus or commission.
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