Director, Marketing

Overview

Our goal is to build devotion brands through deep category and consumer understanding, brought to life through intentional, breakthrough marketing that drives both brand health and profitable growth. This is an opportunity to influence meaningful business outcomes in a fast-paced, high-growth environment while helping shape how millions of consumers experience our brands every day.

The Marketing function at SharkNinja is directly accountable for achieving a high rate of sale across the portfolio, focusing on demand creation, sell-in, and sell-through of both new product launches and the base business. SharkNinja marketers operate with a general manager mindset and collaborate across functional boundaries to drive growth and market leadership.

This highly cross-functional role partners closely with R&D, Engineering, Product Development, Demand Planning, Creative, Media, Sales, Consumer Insights, and regional teams.

As the Director, Marketing, you will serve as a key steward of your business and category portfolio, helping to shape product roadmaps, global go-to-market strategies, and integrated marketing programs. You will ensure a consistent and compelling consumer value proposition across all touchpoints, including packaging, advertising, PR, social and content marketing, web properties, retail merchandising, and trade communications.

We are seeking creative, strategic, and execution-oriented marketers who understand the intersection of product innovation, consumer demand, and commercial performance, and who are excited to build and grow global businesses in both established and emerging markets.

Responsibilities

Drive Portfolio Strategy

Partner cross-functionally to define portfolio strategy and ensure product definition, pricing, cost structure, and timelines align with retailer planning cycles while delivering market share, revenue, and profitability targets.

Translate Insights into Action

Develop a deep understanding of consumer needs, category dynamics, pricing, positioning, purchase drivers, and the competitive landscape. Translate data and insights into actionable recommendations that drive product assortment, innovation priorities, and growth strategies.

Lead Go-to-Market Excellence

Collaborate with Product Development, Marketing Communications, Creative, and Marketing Services teams to develop and execute integrated launch and communication plans. Drive message development and execution across packaging, PR, retail, digital, social, and other consumer touchpoints.

Keep the Consumer Front and Center

Partner with Consumer Insights to identify and answer key strategic questions around product positioning, messaging, pricing, and communications. Leverage consumer and market insights to strengthen marketing effectiveness and inform business decisions.

Enable Retailer Success

Partner with Sales and Category Management teams to build compelling sell stories and commercial strategies. Communicate product value propositions and deliver category insights, consumer trends, assortment recommendations, pricing strategies, and promotional plans that support retailer growth.

Measure, Learn, and Improve

Evaluate business performance, marketing effectiveness, and launch outcomes. Identify opportunities for optimization and establish best practices that improve consumer engagement and commercial results across channels.

Attributes & Skills

• Strong communication skills with the ability to influence and present effectively at all levels of the organization.
• Broad marketing expertise spanning strategy development, brand building, product launches, and integrated marketing execution.
• Ability to think strategically and connect insights across functions, markets, and business priorities.
• Strong project management skills with the ability to manage multiple initiatives simultaneously in a complex, cross-functional environment.
• Exceptional influencing, collaboration, conflict resolution, and problem-solving capabilities.
• Ability to translate complex product features into compelling consumer benefits and differentiated value propositions.
• Comfortable working in a fast-paced, iterative environment with a bias toward action and results.
• Demonstrated ownership mentality and willingness to roll up sleeves to drive outcomes.
• Proven leadership and people management capabilities, including coaching and developing talent.
• Strong analytical skills with the ability to leverage data to inform decision-making and business recommendations.

Requirements

• Bachelor's degree in Marketing, Business, or a related field required; MBA preferred.
• 8+ years of progressive marketing experience, preferably within consumer products, durable goods, or other consumer-focused industries.
• Proven experience developing brand strategy, positioning, messaging, and integrated marketing plans.
• Experience leveraging consumer insights to create effective marketing programs and drive business growth.
• Experience leading creative development, media strategy, and campaign execution.
• Experience supporting new product development and commercialization.
• Experience working in global or multi-market environments strongly preferred.

Location

This role is based in Needham, MA or our NYC office with travel to Needham HQ every other week and follows a hybrid work schedule.

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

Pay Range

$132,600-$239,200 USD