AB inBev

Director, Category Development

AB inBev$163K — $193K *
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 4 Year bachelor's degree preferred; advanced degree preferred
  • 8+ years of experience in Strategy, Insights, Marketing and/or Sales, with Category or Sales experience preferred
  • Ability to think proactively and independently discover opportunities
  • Strong collaboration skills in a fast-paced environment, influencing internal and external stakeholders
  • Excellent presentation skills with experience influencing leadership
  • Analytical and creative skills for translating shopper behavior insights into retail strategy
  • Data literacy with proficiency in Circana, Numerator, NIQ (POS and Panel Data)
  • Agility in learning and synthesizing diverse data sources into actionable insights

Responsibilities

  • Develop thought-leadership for commercial and retail organizations, ensuring narrative alignment across teams
  • Lead category research projects with a focus on retail narratives
  • Collaborate with Category Development to create the Retail Category Shelf Strategy and Category Growth Narrative
  • Partner with data suppliers to identify business opportunities and define project scopes
  • Collaboration across various channels including Small Format, Large Format, and eCommerce
  • Manage relationships with key business partners across Commercial Growth, Sales, and Category

Benefits

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Opportunity to work in a fast-paced environment among a company of owners
  • Unique perk: Free Beer!
Full Job Description
SALARY: $163,200 - $193,800, bonus and long-term incentive eligible

ROLE SUMMARY:

In this role, you will have the opportunity to develop our category strategy, conduct research, and work with our commercial field teams to implement solutions with leading retailers and wholesalers. You will be responsible for partnering with our Commercial Sales leadership and our field teams to proactively find opportunities and gaps, synthesize and analyze insights and data, and identify new trends. Your ability to collaborate cross functionally and advocate for category growth will drive strategy, execution, and impact both internally and externally.

JOB RESPONSIBILITIES:
  • Develop thought-leadership to be applied across the commercial and retail organizations. Ensuring narratives are aligned and implemented but up-stream and downstream with Retail/Sales/Category teams, bringing an integrated commercial strategy to life.
  • Lead critical category research projects that are designed with the end in mind (for use in retail narratives). Examples: Category Structure, Path to Purchase, Trip Missions, Category Decision Trees
  • Develop & cascade in partnership with the total Category Development team; our Retail Category Shelf Strategy, Segment Stories, Annual Forecast, and Category Growth Narrative (For these workstreams, team member scope / roles may vary year to year based on 1YP Planning)
  • Partner with data suppliers to identify gaps and opportunities, working closely with vendors to define project scopes that help answer key internal and external business questions.
  • Opportunity to collaborate across channels depending on the project, with exposure across Small Format, Large Format, & eCommerce/Marketplaces.
  • Own key business partner relationships, managing cross-functional partnerships and workstreams within Commercial Growth, Sales, and Category.


JOB QUALIFICATIONS:
  • 4 Year bachelor's degree preferred; advanced degree preferred
  • Strategy, Insights, Marketing and/or Sales experience with 8+ years (at a large CPG or consumer research/strategy agency desired) with Category or Sales experience preferred
  • Proactive Thinker - can operate independently and find opportunities, ideas, and needs without clear day-to-day guidance
  • Collaborator in a dynamic and fast paced environment - able to form relationships & influence both internally (Commercial, Category, Sales, Marketing) and externally (Customers) up to senior leadership levels
  • Strong Presentation Skills - has experience speaking publicly to and influencing leadership
  • Curious, Analytical, Creative, Strategic - able to translate shopper behavior insights into practical implications to have a concrete impact at retail
  • Data Literacy - Proficiency with Circana, Numerator, NIQ (POS and Panel Data)
  • Agile and Fast Learner - able to synthesize data across different qual & quant sources (syndicated, panel, primary, etc.) into easily digestible influential takeaways to tell a story & advise and guide strategy. Need to be able to quickly pick up new data tools and systems.


BENEFITS:
  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
  • Life Insurance and Disability Income Protection
  • Generous Parental Leave and FMLA policies
  • 401(k) Retirement Savings options with a company matching contribution
  • Chance to work in a fast-paced environment among a company of owners
  • Free Beer!

About AB inBev

Anheuser-Busch InBev SA/NV, commonly known as AB InBev, is a multinational drink and brewing company based in Leuven, Belgium. AB InBev is the world's largest brewer and has a diverse portfolio of over 500 brands, including Budweiser, Corona, Stella Artois, and Beck's. The company was formed in 2008 through the merger of Belgium-based InBev and American-based Anheuser-Busch. AB InBev operates in over 50 countries and has a workforce of over 164,000 employees. The company is listed on the Euronext Brussels stock exchange and the New York Stock Exchange.
Learn more about AB inBev
Size
164,000 employees
Industry

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