Job OverviewThe Digital Marketing Manager (Growth & Acquisition) is a strategic and hands-on marketer responsible for planning, executing, and optimizing key aspects of Impact's digital marketing programs that drive awareness, engagement, and demand. This role owns webinar strategy and execution, supports SEO and paid media initiatives, and contributes to content development and omni-channel campaign performance.
This individual will sit on the corporate marketing team, focused on marketing the Impact brand while also providing support to the client-facing managed marketing team, primarily across content development, SEO, and paid media. The ideal candidate blends strong digital marketing expertise with executional excellence, cross-functional collaboration, analytical thinking, and comfort using AI-powered tools to improve efficiency and performance.
ResponsibilitiesDigital Marketing Strategy & Execution
- Build, manage, and optimize digital channel strategies that support brand awareness, audience engagement, and pipeline growth.
- Provide execution support to the managed marketing team as needed across key digital marketing initiatives.
- Develop and execute integrated omni-channel marketing strategies that align messaging, targeting, segmentation, and user journeys across campaigns.
- Partner across marketing, sales, and internal stakeholders to ensure digital initiatives support business priorities and performance goals.
- Use reporting and measurement insights to continually improve campaign effectiveness and marketing contribution.
Webinar Strategy & Program Management
- Fully own webinar strategy and execution from planning through post-event follow-up and reporting.
- Coordinate closely with internal stakeholders, hosts, speakers, partners, and the broader marketing team to ensure seamless delivery and promotion.
- Manage the relationship with webinar platform vendor ON24, including platform usage, execution support, and program optimization.
- Build webinar programs that support thought leadership, lead generation, and audience nurture objectives.
SEO & Content Optimization
- Support and execute SEO strategies that improve visibility, website health, and content performance.
- Conduct keyword research across content, search intent, and local SEO opportunities to inform editorial and campaign strategy.
- Work alongside the SEO Manager and development teams to support technical website audit processes and maintain overall site health.
- Write and optimize marketing content, including blogs, with SEO best practices built into content development.
Paid Media Support
- Contribute to paid media strategy and execution across PPC and paid social campaigns.
- Support the Sr. Paid Media Specialist and Media Specialists in campaign planning, optimization, and performance analysis.
- Help align paid efforts with broader digital marketing, content, and segmentation strategies to improve results across the funnel.
- Monitor campaign insights and recommend adjustments that improve targeting, engagement, and conversion outcomes.
AI-Enabled Marketing & Innovation
- Work within Impact's agentic AI operating system, where AI agents support research, drafting, data assembly, audits, and performance analysis.
- Direct AI-assisted workflows by applying strategic judgment, validating outputs, and refining processes to improve efficiency and effectiveness.
- Identify opportunities to improve speed, quality, and scalability through thoughtful human and AI collaboration.
- Embrace AI as a force multiplier for marketing expertise and contribute to the evolution of AI-augmented marketing workflows across the team.
Qualifications & Experience- Bachelor's degree in marketing or related field preferred
- 5+ years of strategic marketing experience, with strong digital campaign ownership and execution skills
- Proven experience managing webinar strategy and execution
- Genuine enthusiasm for working with AI and using it to enhance strategic marketing execution
- Strong understanding of SEO strategy and execution, including keyword research, content optimization, and local SEO
- Familiarity with technical website audit processes and experience collaborating with SEO and development teams to maintain website health
- Strong writing experience, especially in developing content informed by SEO strategy
- Understanding of omni-channel marketing strategies, including segmentation and audience targeting
- Experience supporting paid media strategy and execution across PPC and paid social
- Experience with marketing measurement and reporting tools such as HubSpot, Google Analytics 4, and Looker Studio
- Comfortable using AI tools and managing agent-supported workflows to improve marketing execution
- Ability to thrive in a fast-paced, collaborative, and performance-driven environment
CompensationActual compensation packages are based on several factors that are unique to each candidate, including but not limited to skillset, experience and training, licensures and/or certifications, and other organizational needs.
Impact may offer applicable incentive compensation plans depending on role and/or department.
Full compensation details can and will be discussed with an Impact Talent Acquisition team member at the start of the interview process.
Benefits We Take Pride In- 5-year Tiffany & Co. Gift Card or Custom Menswear, 10-year Custom Rolex, 20-year $20,000 Check incentive rewards
- Valuable time off with up to 20 days of PTO, 7 Paid Sick Days, 12+ paid holidays, and Paid Parental Leave
- Development and growth opportunities with on-going training & continued education reimbursement
- 401(K) & retirement plans with complimentary financial advisory services
- Comprehensive health, disability, life, dental, and vision plans
For full benefit information, visit https://www.impactmybiz.com/careers/#benefits
