Experience owning and growing a technical audience through various platforms
Proven track record of running growth campaigns with pipeline accountability
Technical fluency with the ability to communicate effectively with engineers
Strong initiative to deliver projects without the need for direction
Nice-to-haves: Proficiency in coding, familiarity with product-led growth (PLG) strategies, connections within the AI engineering and open-source community.
Responsibilities
Plan, write, and publish engaging technical blog posts for early adopter developers
Collaborate with marketing, sales, and product teams to strategize product launches
Create and share content that enhances Mintlify's credibility and engages the audience
Organize and facilitate meet-ups and workshops that inspire developers
Gather and synthesize feedback from community interactions for product development
Analyze engagement data to identify trends and optimize content strategy
Enhance Mintlify's presence at key industry conferences
Benefits
Competitive compensation and equity
20 days paid time off annually
401k or RRSP options
$420/month wellness stipend
Comprehensive health, dental, and vision coverage
Complimentary transportation (Uber) to and from work
Free lunch and dinners
Annual team offsite retreats
Full Job Description
What you'll work on here
Planning, writing, and publishing concise, technical blog posts that teach and inspire early adopter developers at start ups and later stage EPD teams at tech forward enterprises
Working across marketing, sales, and product on how to bring a product to market
Posting content that is fast, funny, and builds Mintlify's credibility
Designing, promoting, and running meet-ups, workshops, and livestreams that leave developers energized and eager to build with Mintlify
Gathering insights from every comment, event, and DM; package them into crisp, actionable feedback for Product and Engineering
Tracking views, shares, sign-ups, and event engagement; spotting patterns early and double-down on what resonates
Creating content that continues to earn traffic months later
Building our visibility at priority conferences (AIE NY, AGNTCon + MCPCon, GitHub Universe)
What you bring to the table
Experience owning & growing own technical audience (through X, Substack, LinkedIn, Youtube, or other social channels) with clear success
Growth experience - have run campaigns with pipeline accountability
Technical fluency - can go deep with engineers & translate engineering work into developer-native content
Ability to ship without waiting for direction
Nice-to-haves: Ships code / has built with APIs. Familiarity with PLG + enterprise hybrid GTM. Feels ownership over connecting good content to pipeline. Experience in an early-stage startup. Genuine relationships in the AI engineering / open source community.
Company Benefits:
Competitive compensation and equity
20 days paid time off every year
401k or RRSP
$420/month wellness stipend
100% coverage for Health, dental, vision
Free Ubers to and from work
Free lunch and dinners
Annual team offsite (previously went to Alaska, Hawaii)
