Demand Generation Manager

Tali AI

$80K — $100K *
Healthcare
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-6 years in B2B SaaS demand generation or growth marketing (healthtech experience is a plus)
  • Strong expertise in automation and AI-driven marketing tools
  • Ability to translate complex product benefits into compelling campaign narratives
  • Data-driven with a blend of creative thinking
  • Deep understanding of the synergy between paid, organic, and content marketing
  • Experience in building systems from the ground up in a startup setting
  • Bonus: MBA or formal marketing education
  • Bonus: Background in high-growth startups or healthtech

Responsibilities

  • Develop integrated demand-generation campaigns across various channels
  • Define audience segments, campaign messaging, and creative direction
  • Launch and optimize paid media across multiple platforms
  • Create content funnels that include blogs, landing pages, and webinars
  • Analyze channel performance to optimize growth strategies
  • Experiment with new channels and creative ideas for customer conversion

Benefits

  • Remote and hybrid work options with flexible hours
  • Comprehensive health and wellness coverage from day one
  • Competitive PTO, including special time off for birthdays and company anniversaries
  • $2000 annually for professional development and learning
  • Quarterly socials and company outings to strengthen team bonds
Full Job Description
We're looking for a hands-on Demand Generation Manager to build and scale the systems that bring new healthcare organizations into our funnel. You'll lead campaign strategy, storytelling, and experimentation, turning insights into campaigns that drive awareness, qualified traffic, and signups. You'll collaborate closely with our Marketing Manager, Paid Marketing Specialist (for execution) and VP of Sales (for strategy).

What You'll Do

  • Develop and run integrated demand-gen campaigns that combine content, paid, email, and organic (SEO) initiatives
  • Define audience segments, messaging, and creative direction for campaigns
  • Launch and optimize paid media across channels
  • Build content funnels: blogs, landing pages, webinars, and nurture sequences that convert
  • Analyze performance across channels to identify what drives growth and double down on what works
  • Continuously test new channels, creative concepts, and conversion paths


You'll succeed if you ...

  • Have 4-6 years of B2B SaaS demand-gen or growth marketing experience (healthtech a plus)
  • Are obsessed with automation and AI-native demand generation, you leverage tools to move faster and smarter
  • Can translate product benefits into clear, motivating campaign ideas that resonate with clinicians
  • Are data-driven but creative, comfortable working from metrics and gut alike
  • Understand how paid, organic, and content work together to create demand
  • Thrive in a startup environment where you can build systems from scratch
  • Bonus Point: MBA or formal marketing education
  • Bonus Point: Experience at a scale-up or high-growth startup
  • Bonus Point: Background in healthtech or healthcare SaaS


$80,000 - $100,000 a year

The compensation range listed refers to an annual base salary that may vary depending on a candidate's relevant qualifications, knowledge, competencies and work experience, and other factors including market conditions. Base salary is only one aspect of our total rewards package. Be sure to check out a summary of our benefits below.

More About Tali AI

Perks and Benefits

All full-time employees enjoy:
  • Remote and hybrid work options & flexible work hours
  • Comprehensive health and wellness coverage from day one
  • Competitive PTO, including winter shutdown Dec 25 - Jan 1, birthdays and Taliversaries, and 'extra long' long weekends
  • $2000 annually in "Knowledge Dollars" to learn, grow, and level up
  • Quarterly socials & company outings that bring our team together beyond the day-to-day


Similar Jobs

More Jobs at Tali AI

More Healthcare Jobs

Find similar Demand Generation Manager jobs: