The B2B Demand Generation Manager drives commercial demand and pipeline growth by leading marketing strategies aligned with sales priorities and target industries. This role develops and executes vertical and account-based campaigns, drives B2B content and website strategy, and ensures commercial messaging clearly communicates Guardian’s value to decision-makers. Working closely with sales, demand generation, website, and creative teams, this role ensures B2B marketing activities support pipeline development and deal progression.

What’s In It For You:

• Attractive compensation package
• Comprehensive benefit package starting day 1
• Opportunity to grow within the company
• The chance to be part of a Top 10 company and high-energy employee culture

What You’ll Be Doing:

• Develop and execute B2B marketing strategies aligned with commercial sales priorities
• Plan and manage vertical and account-based marketing campaigns
• Partner with sales leadership to support pipeline goals and target accounts
• Help strategize and drive B2B content creation, including industry-specific and thought leadership content
• Translate commercial offerings into clear, compelling messaging and positioning
• Collaborate with the website team to develop and optimize B2B website content and conversion paths that generate qualified commercial leads
• Support sales with presentations, collateral, case studies, and RFP materials
• Attend and support B2B trade shows, industry events, and field marketing activities
• Coordinate campaign execution across paid media, website, and creative teams
• Track performance and optimize marketing activities based on pipeline and engagement results

What You’ll Need:

• 5+ years in B2B demand generation, commerical marketing, or ABM
• Experience supporting complex sales cycles and multi-stakeholder buying processes
• Experience with Account Based Marketing strategy and execution
• Experience collaborating closely with sales teams and supporting pipeline development
• Ability to help plan and guide content that supports commercial positioning and credibility
• Experience supporting or managing trade shows and industry events
• Strong organizational and cross-functional collaboration skills
• Data-driven mindset with ability to evaluate marketing performance and impact
• Hands-on experience with HubSpot or similar marketing automation platform; familiarity with ZoomInfo or comparable prospecting and intent data tools a plus
• Experience operating as a lead B2B marketer, with the ability to both set strategy and execute across campaigns, content, and sales enablement