Overview

Manhattan is looking for a Demand Generation Manager to own the demand generation strategy and operating model for a focused market segment. In this role, you will connect segment strategy to execution by building integrated, full-funnel programs that drive engagement, pipeline, and measurable business impact.

You will shape priorities, develop campaign briefs, guide cross-functional planning, and orchestrate programs across paid, owned, earned, event, and partner channels. You will also ensure BDR activation is built into campaign strategy from the start, creating a cohesive system that moves buyers through the funnel with clarity and consistency.

This is a high-ownership role for a marketer who is equally comfortable thinking strategically and acting operationally. You will use campaign, audience, and funnel insights to inform decisions, identify friction, improve conversion, and optimize performance over time.

A Day in the Life
• Own the demand generation strategy for your segment, including priorities, integrated plans, and campaign sequencing.
• Build and manage full-funnel, multi-channel programs across awareness, nurture, conversion, and pipeline acceleration.
• Create campaign briefs and planning inputs that align cross-functional teams around clear goals, audiences, messaging, and execution plans.
• Partner with Digital, Product Marketing, BDR leadership, RevOps, Marketing Operations, Creative, and channel specialists to bring campaigns to market effectively.
• Guide audience targeting, suppression logic, nurture architecture, and buyer progression strategies in partnership with Marketing Operations.
• Ensure BDR outreach is aligned to campaign messaging, buyer signals, and activation timelines.
• Monitor campaign and funnel performance across volume, velocity, conversion, and progression to pipeline.
• Lead testing and optimization across messaging, offers, journeys, channel mix, targeting, and handoff points.
• Support quarterly planning, campaign prioritization, and investment recommendations based on performance trends and expected impact.
• Translate data into actionable recommendations for stakeholders, including senior marketing leadership.

What We Need From You
• 6-10 years of B2B marketing experience in demand generation, integrated marketing, or campaign strategy.
• Experience building and operating full-funnel, multi-channel campaigns in enterprise or complex B2B environments.
• Experience working closely with BDR or SDR teams to align outbound activation with campaign strategy and conversion goals.
• Experience managing multiple campaign workstreams and partnering across matrixed teams.
• Experience using campaign, audience, and funnel performance data to shape strategy and optimize results.
• Experience partnering with Marketing Operations on measurement, automation, segmentation, and forecasting.
• Experience collaborating with digital and channel specialists to improve traffic quality, conversion paths, and segment performance.
• Preferred experience in SaaS, supply chain, logistics, retail technology, or related enterprise technology markets.

Skills and Competencies
• Strong strategic thinking with the ability to connect segment priorities to campaign architecture and execution.
• Deep understanding of full-funnel demand generation and how channels work together to drive pipeline.
• Excellent analytical skills, with the ability to interpret performance data, identify gaps, and make fast, evidence-based recommendations.
• Strong written and verbal communication skills, including the ability to develop clear briefs, frameworks, and stakeholder-ready recommendations.
• Executive presence and confidence presenting strategy, performance, and recommendations to senior leaders.
• Ability to lead without direct authority and build alignment across Product Marketing, BDR, RevOps, Marketing Operations, Creative, and channel teams.
• Comfort operating in a fast-moving environment where priorities evolve and new processes are built in real time.
• Curiosity and sound judgment in exploring AI and automation to improve scale, efficiency, and campaign performance.
• Fluency with tools such as Salesforce, Marketo, Demandbase, People.ai, and Outreach, or equivalent platforms, with a strong understanding of how they support the revenue cycle.

Who You'll Work With
• Product Marketing to align segment strategy, positioning, messaging, and story architecture.
• BDR Leadership to develop campaign-aligned messaging, talk tracks, sequences, and feedback loops.
• Digital and Channel Specialists to activate campaigns across web, paid, email, events, SEO, and partner channels.
• Marketing Operations to support audience segmentation, targeting, automation, campaign instrumentation, dashboards, and measurement planning.
• Regional Marketing teams to share knowledge, align coverage, and coordinate campaign planning across regions.
• Internal Creative to bring campaign concepts to life through compelling assets and visual execution.

Why Join Manhattan?
• Competitive Rewards: Market-leading pay, comprehensive health coverage, and a 401(k) with 50% match up to 6% from day one.
• Career Growth: Access Global Path, our structured development program with global opportunities, free LinkedIn Learning, and mentorship.
• Inclusive Culture: Join a diverse team and Employee Connection Groups like Multicultural Network, LGBTQ+ Alliance, Women's Initiative Network, and MA Mamas.
• Flexibility & Balance: Hybrid work options, flexible policies, and onsite fitness centers to help you recharge.
• Community Impact: Monthly volunteer events and opportunities to make a difference locally and globally.

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