OpenAI

Data Scientist, SMB Ads Growth

OpenAI • $150K — $180K *
San Francisco, CA 94112In-Person
Consumer Technology
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of experience in data science or growth analytics within an ads platform, marketplace, or high-growth B2B environment.
  • Proven record of deploying machine learning models that significantly improved business metrics.
  • Strong SQL skills; proficient in Python or R.
  • Experience in building data infrastructure and processes in ambiguous environments.

Responsibilities

  • Establish growth metrics and North Star KPIs for SMB Ads, optimizing the customer journey.
  • Diagnose funnel friction points through advanced analysis and assess the revenue impact of optimizations.
  • Collaborate cross-functionally to convert data insights into actionable roadmaps.
  • Develop sophisticated models to identify and target high-value SMB advertisers.
  • Own the process of construction and management of target lists with advanced tracking.
  • Create segmentation architectures for personalized marketing outreach.
  • Lead the design and implementation of multi-touch attribution and A/B testing frameworks.

Benefits

  • Opportunities for professional growth within a rapidly scaling ad platform.
  • Collaborative work environment with cross-functional partnerships.
  • Focus on innovative analytics and data-driven decision-making.
  • Involvement in high-stakes decisions affecting product and marketing strategies.
Full Job Description
About the Role

OpenAI's ads platform is experiencing rapid global scale. As the Lead Data Scientist for SMB Ads Growth, you will architect the analytics function end-to-end-driving strategy across targeting, funnel optimization, and performance forecasting. You will work directly with the SMB Ads Marketing team and your insights will be the primary catalyst for high-stakes decisions across marketing, product, and sales engineering.

What You'll Do

Full-Funnel Analytics
  • Establish the foundational growth metrics and North Star KPIs for the SMB Ads ecosystem, optimizing the journey from lead acquisition to long-term retention.
  • Diagnose funnel friction points through advanced behavioral analysis and quantify the incremental revenue impact of proposed optimizations.
  • Partner cross-functionally to transform complex data findings into actionable, high-priority roadmaps for product and marketing stakeholders.


Targeting, Segmentation & Propensity Modeling
  • Engineer sophisticated propensity models and look-alike frameworks to identify and capture high-LTV SMB advertisers.
  • Own the lifecycle of target list construction, including advanced data enrichment, multi-dimensional prioritization, and granular performance tracking.
  • Develop robust segmentation architectures that power hyper-personalized outreach across paid, partnership, and outsourced (BPO) channels.
  • Synthesize market signals to refine our value proposition, ensuring OpenAI remains a key platform for SMB business growth.


Campaign Analytics & Measurement
  • Design and implement rigorous multi-touch attribution and incrementality frameworks to evaluate channel efficacy.
  • Lead the experimental roadmap: formulate hypotheses, execute A/B and multivariate tests, and communicate results to executive leadership.
  • Automate business-critical reporting and dashboards to provide real-time visibility during weekly operating reviews.


Forecasting & Planning
  • Build high-fidelity revenue and advertiser growth models to project performance against quarterly and annual targets.
  • Simulate the impact of various growth levers-such as regional expansion and channel activation-to drive strategic resource allocation.


What We're Looking For

Required
  • 5+ years of experience in data science or growth analytics within an ads platform, marketplace, or high-growth B2B environment.
  • Proven track record of deploying machine learning models (propensity, LTV) that significantly moved business metrics.
  • Strong SQL; proficient in Python or R.
  • Experience thriving in ambiguous "0-to-1" environments, with a hands-on approach to building data infrastructure and processes.


Strongly Preferred
  • Prior experience at a major scaled ads platform (e.g., Meta, Google, LinkedIn).
  • Experience working in 0-1 environments
  • A deep passion for artificial intelligence and proficiency in leveraging AI tools to accelerate modeling and insight generation.


About OpenAI

OpenAI is an artificial intelligence research laboratory consisting of the for-profit corporation OpenAI LP and its parent company, the non-profit OpenAI Inc. The company was founded in 2015 by a group of technology leaders, including Elon Musk, Sam Altman, Greg Brockman, Ilya Sutskever, and John Schulman. OpenAI's mission is to develop and promote friendly AI for the betterment of humanity. The company has developed a number of cutting-edge AI technologies, including GPT-3, a language processing system that can generate human-like text. OpenAI has received funding from a number of high-profile investors, including LinkedIn co-founder Reid Hoffman and venture capitalist Peter Thiel.
Learn more about OpenAI
Size
100 employees
Industry
Information Technology
Founded
2015
* Ladders Estimates

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