The Adventure Ahead As our
Customer Marketing Manager, you will step into a pivotal role designed to turn our massive global user base into our strongest growth engine. You will hold the keys to unlocking the true value of Docebo, capturing the passion of our customers, and translating it into compelling brand advocacy and real business impact. Operating at the strategic intersection of marketing and customer success, your mission is to deepen adoption, fuel retention, and inspire a world-class community of learning innovators. If you are ready to use your creativity to elevate real customer stories and amplify the power of AI-driven learning, this adventure is built for you.
The Day-to-Day Customer Marketing Execution- Drive the execution of Docebo's customer marketing and advocacy programs.
- Work closely with our Senior Customer Advocacy Analyst to support and track customer references & engagement. Similarly, partner with the Senior Community Manager to engage our customers via the vibrant and very active Docebo Community.
- Support the Revenue Marketing team as they create upsell campaigns and personalized content journeys across different roles, verticals, and customer segments.
Customer Content Creation- Secure customer stories and video testimonials from high-profile brands and strategic accounts, focusing on key verticals or industries, ROI, and measurable impact. Oversee customer story project execution.
- Manage UserEvidence, our public-facing customer evidence library and proof point acquisition tool.
- Manage third-party review sites (G2, Gartner Peer Insights, etc.) and quarterly campaigns.
- Elevate and advocate for the voice of the customer across marketing programs-event participation, videos, webinars, blogs, speaker decks, and press quotes.
- Develop processes for automating story capture from sources like Gong calls and review site feedback, enabling scalable story creation.
- Ensure that customer stories and data-driven success metrics are integrated into the content journey to highlight ROI for key customer segments.
Customer Engagement Programs- Manage and scale the Docebo Maestros program to foster advocacy, peer-learning and mentorship, and connection in Docebo Community.
- Oversee the customer gifting and rewards strategy to incentivize and recognize customer achievements, building long-term relationships.
- Support major customer events like our bi-annual Customer Advisory Board meetings, Inspire Learning Awards, or customer experiences at our annual Inspire conference.
Voice of Customer Support- Collaborate closely with Product, Customer Success, and Marketing teams to align customer marketing efforts with broader company goals.
- Synthesize customer insights from various channels, including the Docebo Ideas Portal, CABs, review sites, and the community to inform product and marketing strategies.
- Support technical enablement of the Docebo platform by partnering on customer-facing product communications and webinars as needed.
Measurement & Reporting- Track execution metrics for customer marketing programs (e.g., engagement, content creation and coverage, retention, and revenue influenced).
- Support reporting on program activity and basic engagement trends.
- Maintain accurate tracking of customer assets across customer stories, written testimonials, proof points, and videos.
Your Superpowers - Master Storyteller: Brings 6+ years of experience in customer marketing, marketing operations, customer success, or product marketing, preferably within a B2B SaaS environment and has a unique knack for making complex tech sound human, fun, and enticing.
- Customer Champion: Proven experience managing customer advocacy programs, customer reference initiatives, and developing customer-centric content that drives engagement, builds credibility, and delivers measurable business impact.
- Project Maestro: Highly organized with exceptional project management and coordination skills, able to juggle multiple priorities, stakeholders, and deadlines while maintaining attention to detail.
- Clear Communicator: Polished writing skills and the ability to effectively engage and collaborate with both external customers and internal stakeholders
- Tool Wizard: Experienced with platforms such as Salesforce, Gong, Asana, and marketing automation tools, leveraging technology to streamline processes and maximize impact.
Our Hybrid Work Philosophy Great work can happen anywhere but coming together helps us go further. Our team spends three days a week in the office (Tuesday-Thursday) to collaborate, solve problems, and learn from each other. With flexibility the rest of the week, it's a balance designed to help everyone do their best work and keep growing.
Our Total Rewards PhilosophyOur Total Rewards Philosophy centers around three core areas to reward and care for our People:
- Rewarding Impact: We lead with competitive pay to reward the impact, skills and traits that fuel our success.
- Fostering Holistic Wellbeing: We care deeply about and invest in the whole person with programs that support our people's physical, mental, and financial well-being.
- Empowering Our Talent Culture: We build a culture of trust and empowerment by designing our rewards and benefits with transparency, equity, and flexibility, enabling our people to do their best work and stay for the long haul.
Our Promise to You - Financial Wellness: Own a piece of Docebo through our Employee Share Purchase Plan (ESPP) at a 15% discount, plus a competitive compensation package.
- Your Well-Being, Covered: You'll get access to health benefits, so you can get the care you need when you need it.
- Rest, Relax, Repeat: Rest and recharge with paid vacation days, two company-wide Docebo Days, floating holidays for cultural celebrations, and your birthday off!
- Family First: We provide coverage offering you time with your little one(s) so you can soak up all those precious moments. Fun fact: we had 30 Docebian babies join the family in 2025!
- Connections That Count: Connect with global communities through our Employee Resource Groups (including PRIDE, DWA, BIDOC, and Green Ambassadors) and company-wide events that keep the fun rolling all year long.
