Job DescriptionThe Consumer Insights Researcher is responsible for leading primary consumer research that drives business decisions across product innovation, portfolio strategy, pricing, marketing, shopper experience, and customer understanding. This role serves as a strategic partner to cross-functional stakeholders by transforming consumer insights into actionable recommendations that improve business outcomes and consumer satisfaction.
The ideal candidate is an experienced researcher with strong expertise in both quantitative and qualitative methodologies. They are capable of independently managing end-to-end research projects, applying statistical rigor to data analysis, and effectively communicating insights to stakeholders at multiple levels of the organization.
Key Responsibilities
Research Design & Execution
- Lead end-to-end primary research projects from business question development through final recommendation.
- Recommend appropriate methodologies based on business objectives, including surveys, focus groups, in-depth interviews, concept testing, product testing, segmentation, pricing, shopper, and customer experience research.
- Design questionnaires, discussion guides, sampling plans, and research approaches that ensure methodological rigor and actionable outcomes.
- Manage external research vendors, fieldwork partners, and sample providers to ensure project quality, timeliness, and budget adherence.
- Evaluate research quality and proactively identify risks, limitations, and opportunities for improvement.
Analysis & Insight Development
- Analyze quantitative and qualitative data to uncover meaningful consumer behaviors, motivations, needs, and market opportunities.
- Utilize SPSS to conduct data cleaning, weighting, statistical testing, segmentation analyses, and advanced analytical techniques.
- Integrate findings across multiple data sources to develop comprehensive consumer understanding.
- Translate research findings into clear business implications and strategic recommendations.
- Identify emerging consumer trends and opportunities that can inform future business decisions.
Stakeholder Consulting & Influence
- Partner with product, marketing, sales, strategy, and commercial teams to understand business challenges and define research needs.
- Serve as a trusted advisor by recommending research approaches and guiding stakeholders through interpretation of findings.
- Present insights and recommendations to cross-functional stakeholders and leadership audiences.
- Educate stakeholders on consumer behavior, research methodologies, and best practices for evidence-based decision-making.
Operational Excellence
- Manage multiple concurrent research initiatives while balancing speed, quality, and business impact.
- Maintain research documentation and contribute to knowledge management efforts across the Consumer Insights organization.
- Support continuous improvement of research standards, tools, and processes.
- Stay current on evolving research methodologies, analytical techniques, and consumer insights best practices.
Qualifications- Bachelor's degree in Market Research, Psychology, Sociology, Statistics, Behavioral Science, Marketing, Business, or related field.
- 4-7 years of experience in consumer insights, market research, customer insights, or related research disciplines.
- Demonstrated experience independently leading end-to-end primary research projects.
- Strong expertise in quantitative and qualitative research methodologies.
- Advanced proficiency in SPSS, including:
- Data cleaning and preparation
- Weighting and sample management
- Cross-tabulation and significance testing
- Regression analysis
- Factor analysis
- Cluster analysis and segmentation
- Strong survey design and questionnaire-writing skills.
- Experience synthesizing complex datasets into actionable business recommendations.
- Excellent written, verbal, and presentation communication skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
Compensation & Benefits Details- An employee's pay position within the salary range may be based on several factors including but not limited to (1) relevant education; qualifications; certifications; and experience; (2) skills, ability, knowledge of the job; (3) performance, contribution and results; (4) geographic location; (5) shift; (6) internal and external equity; and (7) business and organizational needs.
- The salary range is what we believe to be the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range and this range is only applicable for jobs to be performed in California, Colorado, New York or remote jobs that can be performed in California, Colorado and New York. This range may be modified in the future.
- You will be eligible to participate in Sandisk's Short-Term Incentive (STI) Plan, which provides incentive awards based on Company and individual performance. Depending on your role and your performance, you may be eligible to participate in our annual Long-Term Incentive (LTI) program, which consists of restricted stock units (RSUs) or cash equivalents, pursuant to the terms of the LTI plan. Please note that not all roles are eligible to participate in the LTI program, and not all roles are eligible for equity under the LTI plan. RSU awards are also available to eligible new hires, subject to Sandisk's Standard Terms and Conditions for Restricted Stock Unit Awards.
- We offer a comprehensive package of benefits including paid vacation time; paid sick leave; medical/dental/vision insurance; life, accident and disability insurance; tax-advantaged flexible spending and health savings accounts; employee assistance program; other voluntary benefit programs such as supplemental life and AD&D, legal plan, pet insurance, critical illness, accident and hospital indemnity; tuition reimbursement; transit; the Applause Program, employee stock purchase plan, and the Sandisk's Savings 401(k) Plan.
- Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
