Marketing
Permanent
Job DescriptionWhere you'll be:This position will be based in the Charlotte, NC HQ; hybrid work policy model.
All About the Role:Every day, we work to improve the lives of millions by reimagining how people cook, clean, and care for their homes. As a Consumer Insights Manager, you will play a pivotal role in shaping products and brand experiences by deeply understanding how consumers live, think, and interact with our products.
In this role, you will lead consumer insights initiatives that inform innovation, drive commercial impact, and elevate brand desirability across the Frigidaire and Electrolux brands. You'll translate consumer behavior, needs, and trends into clear, actionable insights through rigorous analysis and compelling storytelling. Success in this role requires strong consumer empathy, strategic thinking, comfort with ambiguity, and the ability to influence cross-functional partners to turn insight into action.
Key Responsibilities:- Lead and manage multiple consumer research initiatives end-to-end, ensuring methodologies, tools, and vendors align with business objectives and decision-making needs
- Develop annual learning plans and manage insights budgets, timelines, and vendor performance
- Identify, evaluate, and activate innovative research methodologies to deliver cutting-edge consumer insights
- Analyze quantitative and qualitative data to generate fact-based insights and strategic recommendations
- Translate insights into clear, actionable narratives using compelling visual, verbal, and written storytelling
- Partner cross-functionally with product development, marketing, and sales to embed consumer insights into innovation and go-to-market strategies
- Champion insights-driven decision making to influence product features, enhancements, and commercial priorities
- Monitor trends and market dynamics to provide forward-looking consumer and category perspectives
Minimum Qualifications- Bachelor's degree
- 5+ years of experience in consumer insights, market research, brand strategy, product insights, or related roles supporting business decision-making Proven experience analyzing data and presenting insights to inform business decisions
- Ability to synthesize complex information into clear, actionable recommendations
- Proficiency in PowerPoint, Excel, and Word
Benefits highlights:- Discounts on our award-winning Electrolux products and services
- Family-friendly benefits
- Insurance policy plan
- Extensive learning opportunities and flexible career path
Please be advised that we are unable to offer visa sponsorship for this position at this time.Find more on: Electrolux Group North America: https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/en
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