PepsiCo

Community Engagement Manager - poppi

PepsiCo • $73K — $122K *
Chicago, IL 60629In-Person
Consumer Technology
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing, Communications, or related field required.
  • 2-4 years of experience in community management or brand engagement.
  • Preferred experience in Surprise and Delight, TYB Platform, and Sprout Social.
  • People management experience is a plus.
  • Strong written communication and brand-aligned tone of voice.
  • High emotional intelligence with a track record of building community trust.

Responsibilities

  • Own end-to-end community management across social platforms.
  • Monitor and analyze community sentiment and cultural conversations.
  • Ensure consistency in community voice and experience.
  • Drive positive brand sentiment through authentic engagement.
  • Lead and grow the TYB ambassador community of 90K+ members.
  • Design and deliver community-first activations and events.
  • Partner with cross-functional teams to embed community insights into campaigns.

Benefits

  • Comprehensive benefits package including medical, dental, and vision.
  • Paid parental leave and vacation days.
  • Employee Assistance Program and various insurance options.
  • Defined Contribution Retirement Plan.
Full Job Description
Overview

The Community Engagement Manager leads community management for poppi, serving as the primary connection between the brand and its audience across both digital and real world touchpoints. This role owns day to day engagement with our 2M+ social community, leads our 90K+ member TYB ambassador program, and delivers community led activations from real world events to surprise and delight moments that deepen emotional connection and drive positive brand sentiment.

You'll act as a key human expression of poppi's brand, building long-term relationships with creators and consumers to foster thoughtful engagement and organic, community-led virality. You'll also develop and manage a direct report, helping scale community operations and impact. This is a high-visibility, relationship-driven role for someone who lives and breathes community, has sharp instincts for tone and timing, and genuinely loves connecting with people both online and IRL.

Responsibilities

Community Management & Engagement
  • Own end to end community management across social platforms, including comments, DMs, fan mail, and hotline voicemails
  • Monitor and analyze community sentiment and cultural conversations across platforms to inform brand tone, actions, and opportunities
  • Ensure consistency in community voice, responsiveness, and experience across all touchpoints
  • Use feedback loops from the community to influence product, content, and marketing decisions
  • Drive positive brand sentiment and thoughtful, community-led virality through authentic engagement and relationship building

Ambassador & Loyalty Community Leadership
  • Lead and grow the TYB loyal ambassador community of 90K+ active members, driving participation, advocacy, and ongoing engagement
  • Develop strategy and communication cadence to keep the ambassador community engaged and activated
  • Identify opportunities to deepen creator and consumer relationships through proactive outreach and engagement initiatives

IRL Activations & Events
  • Design and deliver community first activations, including surprise and delight moments and IRL experiences
  • Plan and host quarterly community events across the country, representing the brand in person and strengthening offline relationships
  • Manage all audience sampling and community requests, including milestone moments (graduations, weddings) and trend led cultural opportunities
  • Act as a key brand representative and "friend" of the community, embodying poppi's values and tone across all in person and online interactions

People Management
  • Onboard, manage, and mentor a direct report, providing guidance, feedback, and career development support
  • Delegate effectively to scale community operations while maintaining consistency and quality
  • Build team capability alongside personal output, supporting growth in both

Cross-Functional Collaboration
  • Partner with marketing, social, and brand teams to ensure community insight is embedded into broader campaigns and storytelling
  • Support crisis management and real time response handling on social platforms as needed
  • Collaborate with the social media team to align community voice with broader content and brand strategy

Compensation and Benefits:
  • The expected compensation range for this position is between $73,400 - $122,850.
  • Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
  • Bonus based on performance and eligibility target payout is 5% of annual salary paid out annually.
  • Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
  • In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.


Qualifications

  • Bachelor's Degree in Marketing, Communications, or related field required
  • 2-4 years of experience in community management, brand engagement, or a related field, including experience managing or growing large ambassador or loyalty communities
  • Experience in Surprise and Delight, TYB (Try Your Best) Platform, and Sprout Social preferred
  • People management experience a plus
  • Strong written communication and tone of voice, with the ability to respond in a brand aligned, authentic, and culturally fluent way
  • Deep cultural fluency and social listening instincts, with the ability to translate sentiment insights into action
  • High emotional intelligence and a track record of building trust and relationships with expansive community members
  • Experience managing or mentoring team members, or strong readiness to take on people management
  • Comfort with crisis management and real time response on social platforms
  • Ability to operate in fast moving, ambiguous environments while maintaining consistency, warmth, and brand integrity
  • Strong project management skills, with the ability to manage multiple community initiatives simultaneously
  • Champion of poppi's brand values and community, with genuine enthusiasm for connecting with people online and in person


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About PepsiCo

PepsiCo Careers

Joining PepsiCo's global team offers more than just a chance to excel in your career; it's an opportunity to be part of a dynamic and diverse environment where innovation thrives. Work You’ll Do At PepsiCo, we are committed to producing great leaders and fostering a culture of innovation. Our team is dedicated to empowering professionals to master their career paths with PepsiCo. As a leader in the food and beverage industry, we offer unique job opportunities that intersect with cutting-edge technology and market leadership. Lead with Unique Opportunities PepsiCo stands at the forefront of the industry, not only in terms of product quality but also in our approach to leadership and professional growth. We offer a variety of employment paths, including full-time positions, internships, and leadership training programs that are designed to foster diversity and accelerate career development. Work with a Global Team Collaborate with over 260,000 employees worldwide who are united in delivering joy not only to our consumers but also in driving innovation and growth within the company. PepsiCo’s commitment to global diversity and inclusive culture makes it a prime environment for professional development and networking. Introducing PepsiCo’s Professional Growth and Development Programs We are committed to nurturing talent through comprehensive training programs and robust benefits that support both personal and professional growth. Our programs are tailored to help employees at every level of their career to advance and succeed. Innovate and Lead Join the largest team of food and beverage industry experts—dedicated professionals at the intersection of consumer needs, innovative technology, and sustainable practices. Deliver targeted solutions and drive industry leadership through a depth and breadth of knowledge and innovation that’s second to none. Be Part of a Great Team Engage in meaningful work that impacts millions of lives worldwide. At PepsiCo, you’ll harness the power of our global resources and the creativity of our people to improve the way the world accesses the foods and beverages it loves. Future-Proof Your Career With PepsiCo, the sky is the limit when it comes to where your ambition can take you. We offer unmatched opportunities for career advancement along with the training, internship programs, and certification support needed to thrive in your professional journey. Explore Discover how PepsiCo is leading the way in digital innovation and sustainable practices while maintaining a steadfast focus on diversity and employee well-being. Stay Connected Join Our Team Search for open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players ready to take their career to the next level. SEARCH PEPSICO JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at PepsiCo.
Learn more about PepsiCo
Size
309,000 employees
Market Cap
$250.5 billion
Industry
Food & Beverages
Net Income
$7.1 billion
Founded
1965
5 Year Trend
+4.8%
Revenue
$70.3 billion
NASDAQ
PEP
* Ladders Estimates

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