Roku

Client Strategy Manager

Roku$108K — $137K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of CTV marketing or brand strategy experience
  • Strong understanding of media and marketing landscapes
  • Experience developing ad strategies across multiple verticals
  • Ability to craft impactful advertising programs
  • Understanding of balancing user experience with advertiser goals
  • Collaborative problem-solving skills
  • Experience in presenting to senior stakeholders
  • College degree or equivalent

Responsibilities

  • Partner with Ad Sales to drive revenue and adoption of offerings
  • Deliver strategic solutions using Roku's ad products and data
  • Develop strategies for unlocking ad dollars from brand marketers
  • Promote Roku's interoperability to access new revenue streams
  • Present programs and custom solutions to key stakeholders
  • Collaborate with product teams to innovate based on client input
  • Work with Measurement and Account Management on learning agendas

Benefits

  • Comprehensive healthcare options including medical, dental, and vision
  • Life and disability insurance
  • Financial wellness support and resources
  • 401(k) or pension options
  • Generous paid time off and leave policies
  • Flexible remote work options on Fridays
  • Mental health support services
Full Job Description
About the Team

At Roku, we embody the mentality of a sports team, becoming our strongest when we work together (cross functionally) to reach an end goal. The Client Marketing and Strategy team acts as the quarterback to sales, helping to build long term strategies and solutions that ultimately aid in revenue growth and deepen partnerships with priority accounts. In partnership with sales, we ensure our clients are constantly evolving to build successful CTV strategies, test and adopt new products, and build the future of TV together.

About the Role

Roku pioneered streaming to the TV and continues to innovate and lead the industry. While we are well-positioned to help shape the future of television - including TV advertising - around the world, continued success relies on building a marketing and ad strategy that grows Roku's advertising business.

As a Client Strategy Manager, you will be responsible for developing smart, brand-specific solutions that meet key business objectives. In addition to ideating best-in-class streaming campaigns, you will also partner with cross functional teams to ensure the strategies we're proposing are going to perform. This role requires someone who can manage ambiguity, feel comfortable in the unknown, wear many hats, and lead with a solutions-oriented mindset, as they navigate this ever-changing, fast-paced environment. Not only will this Manager help partner with the Ad Sales team to drive revenue, but they will also help shape the future of streaming excellence in the CTV industry.

For New York Only - The estimated annual salary for this position is between $108,000 - $137,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What You'll Be Doing
  • Act as a partner to the Ad Sales team to aid in driving revenue and adoption of Roku's offerings.
  • Consistently deliver strategic solutions, leveraging Roku's various ad products, content, measurement, targeting and data solutions to drive performance for our advertising partners.
  • Leverage deep entertainment experience to develop new strategies to unlock ad dollars from both Brand Marketers and Performance Marketers.
  • Merchandise Roku's ability to be interoperable, democratizing programmatic partnerships to help unlock new revenue streams.
  • Present programs and custom solutions to key stakeholders internally and externally
  • Partner with product teams to drive innovation based on client feedback and potential opportunities.
  • Partner with Measurement and Account Management to develop learning agendas and identify strategies to deliver against a client's goals.
We're Excited If You Have
  • 3+ years of relevant CTV experience as marketer or brand strategist, with expertise in ad tech and a strong understanding of the media & marketing landscape.
  • A rich understanding of the streaming, TV, digital, social, and programmatic advertising landscape and challenges brands face within each.
  • Professional experience developing ad strategies across multiple verticals.
  • Deep expertise crafting impactful and unique programs, designed to drive advertiser's objectives as well as a positive consumer experience.
  • An understanding of the importance of balancing the end user experience and the advertiser's objectives.
  • Track record of working cross functionally to problem solve and build processes to ensure a smooth pre-sale process.
  • Collaborative nature and track record of being an invaluable resource to sales teams.
  • Experience with presenting to senior-level stakeholders, both internal and external.
  • "No job is too big or too small" mentality -- you're a long-term thinker and a short-term doer.
  • College degree or equivalent
#LI-KR3

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

Accommodations

Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].

About Roku

Roku is an American consumer electronics company founded in 2002. The company is best known for its streaming devices that allow users to access internet-based video content on their televisions. Roku's devices are available in several models and are sold in the United States and other countries. The company also offers a streaming service called The Roku Channel that features a selection of movies and TV shows. Roku went public in 2017 and is traded on the NASDAQ stock exchange.
Learn more about Roku
Size
3,000 employees
Market Cap
$5.5 billion
Industry
Net Income
-$17.5 million
Founded
2002
5 Year Trend
+47.3%
Revenue
$1.7 billion
NASDAQ

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