American Express

Senior Manager, Creative Strategy

American Express • $120K — $150K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7+ years of experience in creative agency or client-side brand strategy roles.
  • Expertise in developing strategic positioning and communications strategies for B2C and/or B2B.
  • Ability to create a cohesive strategic narrative across various channels and customer journeys.
  • Experience in shaping research to derive actionable insights and recommendations.
  • Strong problem-solving skills with a track record of navigating complex business challenges independently.
  • Familiarity with B2B strategy and digital customer experience is advantageous.
  • Exceptional relationship-building skills to influence stakeholders at all levels.

Responsibilities

  • Lead strategic initiatives for B2C and B2B, translating challenges into actionable strategies.
  • Develop campaign briefs and communications plans that inspire creative teams.
  • Act as a strategic thought leader and trusted partner to internal clients.
  • Collaborate with cross-functional teams to bring strategies to life through innovative ideas.
  • Synthesize research and data into compelling narratives for senior stakeholders.
  • Operate independently to navigate and shape complex strategic challenges.

Benefits

  • Competitive base salaries and bonus incentives.
  • 6% company match on retirement savings plan.
  • Free financial coaching and well-being support.
  • Comprehensive medical, dental, vision, life insurance, and disability benefits.
  • Flexible working model with hybrid, onsite, or virtual arrangements.
  • 20+ weeks paid parental leave for all parents, regardless of gender.
  • Access to global on-site wellness centers staffed with healthcare professionals.
  • Confidential counseling support through the Healthy Minds program.
  • Career development and training opportunities.
Full Job Description
Job Description

The Senior Manager, Creative Strategy will report to the Director, Creative Strategy. In this role they will develop and implement strategies that inspire and inform communications across American Express brands and products. This role will partner closely with creative, marketing and cross-functional teams across the Enterprise, translating business and customer needs into clear, compelling strategic direction.

Responsibilities

Responsibilities:
  • Lead strategic thinking across B2C and B2B initiatives including brand and product positionings, digital experiences and customer journeys, and integrated/360 campaigns, translating business and marketing challenges into clear, actionable strategies.
  • Develop campaign briefs, communications plans, customer journeys and activation frameworks that inspire creative and marketing teams, guiding development and execution.
  • Serve as a strategic thought leader and trusted partner to internal clients, building strong working relationships and bringing a clear point of view to shape business, marketing and creative decisions.
  • Partner closely with creative, marketing, product, digital, data, analytics and insights teams to bring strategies to life through relevant, differentiated ideas and experiences.
  • Synthesize research, data and insights into compelling strategic narratives and recommendations for senior stakeholders.
  • Operate with a high degree of ownership and independence, independently navigating complex strategic challenges, shaping the work and driving it forward.


Qualifications

  • 5-7+ years of relevant experience at a leading creative agency and/or in client-side creative or brand strategy roles.
  • Deep experience developing strategic positioning and frameworks, creative briefs and communications strategies across B2C and/or B2B businesses.
  • Demonstrated ability to translate brand and communications strategy across channels, customer journeys and business contexts, creating a clear strategic through-line across the end-to-end customer experience.
  • Experience shaping research approaches to uncover meaningful insights and synthesizing research, data and market intelligence into compelling strategic points of view and actionable recommendations.
  • A problem-solving mindset and confidence independently navigating complex and ambiguous business challenges, shaping a differentiated strategic point of view and influencing the direction of the work.
  • Expertise in B2B strategy and/or digital customer experience and journey strategy is a plus.
  • Exceptional collaboration and relationship-building skills, building trusted partnerships across disciplines and effectively influencing stakeholders at varying levels of seniority

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

About the Team

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

  • Competitive base salaries
  • Bonus incentives
  • 6% Company Match on retirement savings plan
  • Free financial coaching and financial well-being support
  • Comprehensive medical, dental, vision, life insurance, and disability benefits
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
  • 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
  • Free and confidential counseling support through our Healthy Minds program
  • Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site.

The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

About American Express

Amex provides industrial services to the coatings and linings sector, providing support for commercial, industrial, and maritime projects such as petrochemical, power, and water treatment industries. They offer painting services for steel structures, storage tank linings and coatings, pipelines, floors, and marine vessels such as ships, tugboats, and barges.

American Express Careers

Join the vibrant team at American Express, a global leader in financial services, and be part of a company that values innovation, leadership, and diversity. At American Express, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that is committed to excellence and inclusive growth. Work You’ll Do At American Express, we are dedicated to helping our employees reach their full potential. With a variety of career paths available in areas such as technology, marketing, finance, and customer service, American Express is the perfect place to advance your career. Our team is composed of highly skilled professionals who thrive on innovation and collaboration. Join our team and contribute to a company known for its prestigious history of leadership in the credit card industry. Engage in meaningful work that makes a real impact on our global scale business operations. American Express Leadership and Development Programs We believe in nurturing the leadership skills of our employees with extensive training programs and leadership development opportunities. Our commitment to professional growth is evident in our comprehensive benefits package that supports both personal and professional development. Internship Opportunities Start your career with an internship at American Express and gain valuable industry experience. Our internships offer a chance to develop skills, work on challenging projects, and learn from leaders in the industry. Interns at American Express are considered integral members of the team and are given responsibilities that provide a real insight into their future career paths. Diversity and Inclusion At American Express, diversity and inclusion are at the core of our company culture. We are committed to building a diverse workforce and inclusive environment where every employee feels valued and inspired. We offer diversity training programs that empower our employees to thrive and lead in a global marketplace. Networking and Innovation Our employees enjoy unparalleled opportunities for networking and personal growth through our global connections and innovative projects. American Express encourages a culture of innovation that helps propel our company and your career forward. Career Benefits and Growth American Express is dedicated to the growth of its employees. We offer competitive benefits, including health, retirement plans, and family leave, ensuring that our team members have the support they need to succeed both at work and in their personal lives. Join Our Team Explore the job opportunities and open positions at American Express. We are continuously hiring talented individuals who are passionate about their careers and interested in working for a company that offers a dynamic and supportive environment. Stay Connected Keep up to date with the latest from American Express Careers by following our career blog and signing up for job alert emails. Tailor your subscription to receive updates that match your skills and interests. Discover the exciting and rewarding career opportunities that await at American Express. SEARCH AMERICAN EXPRESS JOBS Whether you are looking for a full-time position, an internship, or a leadership opportunity, American Express offers a path to a rewarding career. Join us and make a difference with your passion, creativity, and drive.
Learn more about American Express
Size
64,000 employees
Market Cap
$108.1 billion
Industry
Net Income
$3.1 billion
Founded
1850
5 Year Trend
+3.5%
Revenue
$37 billion
NASDAQ

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