Chief Marketing Officer (CMO)

VersaDesk

$200K — $250K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business Administration, Communications, or related field (MBA preferred).
  • 10+ years progressive marketing experience, with 5 years in senior executive leadership.
  • Proven success in scaling mid-sized to large e-commerce or direct-to-consumer brands.
  • Deep expertise in digital advertising, SEO, and analytics.
  • Experience managing multi-million-dollar marketing budgets.

Responsibilities

  • Own and execute overall marketing strategy aligned with company growth.
  • Partner with CEO and leadership to shape strategy and accelerate growth.
  • Lead all marketing functions: branding, digital, content, and public relations.
  • Drive customer acquisition and retention through data-driven strategies.
  • Oversee paid advertising on platforms like Google and Meta, optimizing ROI.
  • Manage e-commerce marketing strategy, improving online performance.
  • Establish marketing KPIs and dashboards to measure performance.

Benefits

  • Opportunity to influence an ambitious American manufacturer.
  • Work directly with executive leadership to shape company strategy.
  • Build and mentor a high-performing marketing team.
  • Foster a culture of innovation and accountability.
  • Contribute to measurable business growth and brand development.
Full Job Description
VersaDesk | Full-Time | Onsite

Location: Los Angeles, California
The Impact You'll Make

As Chief Marketing Officer, you'll shape how the world sees VersaDesk.

You'll lead the strategy behind our brand, customer acquisition, e-commerce growth, product launches, public relations, content creation, and marketing organization. You'll work across every area of the business to transform bold ideas into measurable growth while building a brand that customers recognize, trust, and choose.

This role calls for both strategic vision and hands-on leadership. You'll build a high-performing marketing organization, make data-driven decisions, and create scalable systems that drive sustainable revenue growth. If you've successfully scaled mid-sized to large direct-to-consumer and omnichannel brands, this is your opportunity to leave a lasting mark.
What You'll Lead
• Own and execute VersaDesk's overall marketing strategy, ensuring every initiative supports the company's growth objectives.
• Partner directly with the CEO and executive leadership team to help shape company strategy and accelerate business growth.
• Lead all marketing functions, including branding, digital marketing, content creation, social media, SEO, email marketing, public relations, product marketing, and creative services.
• Drive customer acquisition, customer retention, and lifetime value through innovative, data-driven marketing strategies.
• Oversee paid advertising across Google, Meta, Amazon, and other digital platforms while maximizing return on investment.
• Lead VersaDesk's e-commerce marketing strategy by improving website performance, conversion rates, customer experience, and online merchandising.
• Launch integrated campaigns that strengthen our brand and support growth across every sales channel.
• Establish marketing KPIs and executive dashboards that clearly measure performance, revenue contribution, and growth opportunities.
• Manage multi-million-dollar marketing budgets while continuously improving marketing efficiency and ROI.
• Stay ahead of industry trends, emerging technologies, consumer behavior, and competitive activity to uncover new opportunities.
• Build, mentor, and inspire a high-performing marketing team while fostering a culture of innovation, collaboration, accountability, and continuous improvement.
Qualifications
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (MBA preferred).
• 10+ years of progressive marketing experience, including at least 5 years in a senior executive leadership role.
• Proven success leading marketing for mid-sized to large e-commerce, manufacturing, omnichannel, or direct-to-consumer brands.
• Demonstrated experience scaling high-growth consumer brands and driving measurable business results.
• Deep expertise in digital advertising, SEO, email marketing, content strategy, analytics, customer acquisition, and brand management.
• Experience managing multi-million-dollar marketing budgets with a proven record of maximizing ROI.
• Strong understanding of omnichannel marketing across direct-to-consumer, marketplace, retail, and distribution channels.
• Outstanding leadership, communication, organizational, and strategic decision-making skills.
• An analytical mindset with the ability to translate data into meaningful business growth.
• A collaborative leadership style, an ownership mentality, and the ability to thrive in a fast-paced environment.
Bonus Points If You Have
• Experience with Shopify, Amazon Seller Central, Walmart Marketplace, Costco, or other major e-commerce platforms.
• Expertise with Google Analytics (GA4), Google Ads, Meta Ads Manager, HubSpot, Klaviyo, marketing automation platforms, and business intelligence tools.
• Experience using AI-powered marketing technologies and automation.
• A background in office furniture, manufacturing, or consumer products.
• Experience leading in-house creative teams, including designers, videographers, photographers, copywriters, and content creators.
• Experience developing marketing strategies across both direct-to-consumer and B2B channels.
Join Us

This is an opportunity to do more than lead a marketing department-you'll help shape the future of an ambitious American manufacturer with a growing national presence.

If you're energized by building brands, developing exceptional teams, and creating marketing strategies that deliver measurable business growth, we'd love to hear from you.

Join VersaDesk and help build the next chapter of our story.

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