Skechers USA, Inc

Product Manager, Consumer Data Platform

Skechers USA, Inc$130K — $160K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of Product Management experience
  • Strong stakeholder management skills
  • Ability to transform business needs into scalable solutions
  • Proficient in Agile/Scrum methodologies
  • Understanding of customer lifecycle marketing and segmentation
  • Ability to communicate technical ideas effectively to business audiences
  • Hands-on experience with CDP platforms preferred
  • Familiarity with identity resolution and segmentation architecture preferred
  • Comfortable operating across cloud platforms and APIs preferred

Responsibilities

  • Own and champion the CDP roadmap
  • Create user stories and acceptance criteria for engineering
  • Prioritize features based on business impact and feasibility
  • Oversee product planning and sprint reviews
  • Collaborate with engineering for scalable data frameworks
  • Communicate progress and trade-offs to leadership
  • Ensure platform capabilities align with business needs
  • Connect engineering efforts with business goals
  • Break down barriers to align decision-making across teams
  • Manage expectations and keep stakeholders informed
  • Lead audience management and segmentation processes
  • Resolve data quality issues with Data and Engineering teams
  • Define requirements for data ingestion and harmonization
  • Establish standards for data governance and compliance
  • Investigate new platform capabilities and automation opportunities
  • Collaborate with CRM and Marketing teams to implement new features

Benefits

  • Opportunity to shape the future of Skechers' CDP
  • Work in a fast-paced, innovative environment
  • Ability to drive impactful business strategies
  • Collaborate with cross-functional teams
  • Engage in cutting-edge data-driven marketing initiatives
Full Job Description
ABOUT THE ROLE
This is your chance to sit at the controls of one of the most powerful engines behind Skechers' direct-to-consumer growth: our Consumer Data Platform. As Product Manager, CDP, you'll own the roadmap that turns raw customer data into smarter marketing, sharper personalization, and unforgettable digital experiences — powering everything from performance media and channel marketing to loyalty and business intelligence.

You'll be the connective tissue between bold business ambition and rock-solid platform execution — partnering with Business leaders, Solution Architecture, and Production Support to make sure the platform doesn't just run, it delivers. If you love building things that move fast, scale big, and make a real dent in how a global brand understands its customers, this is your seat at the table.

WHAT YOU'LL DO

Drive the Platform Roadmap

  • Own and champion the CDP roadmap — where business ambition, customer value, and technical reality meet
  • Turn big-picture business needs into crisp user stories, epics, and acceptance criteria engineers love to build from
  • Call the shots on prioritization — weighing business impact, customer value, and what's realistically achievable
  • Run the show on product planning, backlog grooming, sprint reviews, and releases
  • Team up with engineering to build scalable frameworks for data models, Data Cloud segments, and audiences powering email, SMS, paid media, personalization, and automation
  • Keep leadership and stakeholders in the loop with sharp, clear communication on roadmap, tradeoffs, and progress
  • Keep platform capabilities locked in step with a fast-moving business

Lead Across Teams, Rally Everyone Around the Vision

  • Be the go-to voice connecting CDP Platform Engineering with the business
  • Break through roadblocks, align teams, and drive decisions forward
  • Manage expectations and keep everyone excited and informed on what's coming next
  • Partner across product teams to nail dependencies and deliver big initiatives together
  • Work hand-in-hand with Solution Architecture to shape implementation approaches that just work

Own the Data Customer Experience

  • Take the reins on audience management, segmentation, and unifying the customer profile end-to-end
  • Lead activation of customer audiences across the CDP, teaming up with Marketing, Loyalty, Service Cloud, and outside platforms
  • Dig into data quality issues alongside Data and Engineering teams and get them solved
  • Translate business needs into rock-solid requirements for data ingestion, transformation, and harmonization
  • Set the standard for governance around data usage, privacy, and compliance

Push Innovation Forward

  • Stay ahead of the curve on emerging platform capabilities, including AI-driven personalization
  • Spot opportunities to level up automation, personalization, and data utilization
  • Partner with CRM, Loyalty, and Paid Media teams to bring new capabilities to life for real marketing use cases

WHAT YOU'LL BRING

  • 5+ years of Product Management experience — you know how to ship
  • A natural at stakeholder management across technical and business teams
  • A proven ability to turn business needs into scalable, real-world solutions
  • Fluent in Agile/Scrum, backlog management, and juggling shifting priorities
  • Sharp understanding of customer lifecycle marketing and segmentation
  • Skilled at making complex technical ideas click for business audiences
  • Hands-on CDP platform experience, with a strong grasp of data quality governance and consumer privacy is a plus
  • Deep familiarity with identity resolution, segmentation architecture, and cross-system data movements a plus
  • Comfort working across cloud platforms, APIs, and enterprise data ecosystems is a plus

The pay range for this position is $130,000 - $160,000/year USD.

About Skechers USA, Inc

SKECHERS USA, Inc. designs, develops and markets more than 3,000 styles for men, women and children. SKECHERS' success stems from its employees, high-quality, varied product offering, diversified domestic and international distribution channels, and targeted multi-channel marketing.

Skechers USA, Inc Careers

Join the vibrant team at Skechers USA, Inc, a global leader in lifestyle and performance footwear, where your career journey is as dynamic as the styles we create. As part of our diverse team, you'll engage in an environment that fosters innovation, leadership, and professional growth. Work You’ll Do At Skechers, we are committed to making every step a journey of growth. Dive into a range of job opportunities that span across various departments—from marketing to sales, and product development to finance. Each position offers a chance to enhance your skills and advance your career in a global company known for its commitment to innovation and quality. Join Skechers’ market-leading team to help redefine comfort and style in footwear across the world. Our team at Skechers is at the forefront of design and technology, constantly pushing the boundaries to deliver the best in footwear. Transform Your Career Lead with confidence and creativity. Skechers empowers you to take your career to new heights with leadership opportunities that encourage you to innovate and lead projects that transform the industry. Our culture is all about embracing change and making an impact. Work alongside a global team of professionals who are as passionate about footwear as they are about making a difference. At Skechers, you’ll collaborate with talented individuals who bring diverse perspectives and skills to every project. Innovative Work Environment Step into a role within Skechers and join a team where innovation meets action. Our employees are equipped with the tools and freedom to deliver groundbreaking solutions on a global scale, enhancing our company's reputation as a leader in the footwear industry. Be Part of a Great Team Experience the benefits of working in a supportive and inclusive culture. Skechers values diversity and is dedicated to providing a workplace where everyone can thrive. Our team is our family, and we support each other’s professional and personal growth through comprehensive training and development programs. Future-Proof Your Career With Skechers, your future is bright. Our commitment to your career is shown through unmatched training, diverse employment opportunities, and a clear path to advancement. Whether you’re seeking a full-time position, an internship, or leadership roles, Skechers provides the resources to achieve your career aspirations. Explore Job Opportunities Discover the wide array of employment options at Skechers, from in-store retail positions to corporate roles that shape the future of our company. Each role offers a unique opportunity to contribute to our success while advancing your own professional skills. Stay Connected Join Our Team Search open positions that match your skills and interests. We look for passionate, curious, creative, and solution-driven team players. Start your journey with Skechers today and transform your passion for footwear into a rewarding career. SEARCH SKECHERS JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at Skechers USA, Inc.
Learn more about Skechers USA, Inc
Size
6,200 employees
Market Cap
$6.6 billion
Industry
Net Income
$98.5 million
Founded
1992
5 Year Trend
+12%
Revenue
$4.5 billion
NASDAQ

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