Work Location:Montréal, Quebec, Canada
Hours:35
Line of Business:Analytics, Insights, & Artificial Intelligence
Pay Details:79 100 $/$79,100 - 111 700 $/$111,700 CAD
The Marketing Measurement & Insights (MMI) Team combines expertise in analytics, actuarial science, and data modeling to help TD Insurance make smarter marketing decisions. The team develops and maintains dashboards, reporting solutions, and measurement models that evaluate marketing effectiveness and provide actionable business insights.
Partnering closely with marketing and business stakeholders, MMI measures performance across channels, identifies growth opportunities, and supports the development of customer-centric strategies that drive profitable growth and long-term value. Through advanced analytics and data-driven decision-making, the team helps optimize marketing investments and improve business outcomes.
The Senior Analyst, MMI will significantly contribute to the organization's profitability by being involved in the following key activities:
- Perform data-driven analyses to identify opportunities that support profitable growth, improve customer experience, and optimize marketing investments.
- Partner with business stakeholders to define measurement objectives, success metrics, and analytical requirements for marketing, digital, and customer acquisition initiatives.
- Develop business requirements and provide subject matter expertise for advanced marketing measurement methodologies, including Marketing Mix Modeling (MMM), Data-Driven Attribution (DDA), and Incrementality Measurement, collaborating closely with modeling and analytics teams on model enhancements and new capabilities.
- Translate complex analytical findings into actionable insights and recommendations that inform strategic and tactical marketing decisions.
- Act as a trusted advisor and subject matter expert on marketing measurement initiatives involving cross-functional teams such as Marketing, Model Factory, Digital, Pricing, Product, Distribution, and Data & Analytics.
- Identify measurement gaps, data opportunities, and process improvements that enhance the organization's ability to evaluate marketing effectiveness and optimize outcomes.
- Support the development, maintenance, and continuous improvement of marketing dashboards, reporting solutions, KPI frameworks, and performance measurement processes.
- Champion a culture of data-driven decision-making by promoting marketing measurement best practices and increasing awareness of MMI capabilities across the organization.
- Remain accountable for delivering insights that support acquisition, digital, and marketing initiatives, helping stakeholders achieve expected business outcomes and maximize the value of marketing investments.
Job Requirements
- Bachelor's or Master's degree in Marketing, Mathematics, statistics, economy or related field;
- Minimum 5 years of experience in marketing analysis performance measurement, business analytics, or a related field;
- Strong understanding of marketing measurement concepts and methodologies, including Marketing Mix Modeling (MMM), Data-Driven Attribution (DDA), Incrementality Measurement, digital analytics, and marketing performance reporting.
- Proficiency in SQL and data analysis tools (e.g., Python, Power BI, Tableau, or similar) to explore data, generate insights, and validate results.
- Has a strong problem-solving skills and problem analysis skills;
- Effective written and oral communication skills;
- Strong collaborator who engages colleagues, business partners and external stakeholders;
- Superior interpersonal, communication and presentation skills with ability to present information or arguments in a convincing manner
- Ability to drive change and influence with stakeholders at various levels of the organization;
- Shows initiative and creativity in their work
Our Total Rewards PackageOur Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more
Additional Information:We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.
Colleague Development If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.
If you're passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.
We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.
Training & OnboardingWe will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.
Interview Process We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation Your accessibility is important to us. Please let us know if you'd like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!
Language Requirement (Quebec only):Maîtrise d'une langue autre que le français pour offrir du soutien ou traiter avec des employés ou des collègues qui ont besoin de services et de soutien dans une langue autre que le français.
