Pico

Business Development Representative

Pico$75K — $90K *
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in inside sales, business development, or lead generation roles, ideally in FinTech or related fields.
  • Experience selling to financial services or enterprise IT environments.
  • Proficiency in Microsoft Office, especially Excel.
  • Familiarity with CRM and marketing platforms like Salesforce, Hubspot, or LinkedIn.
  • Strong organizational skills with the ability to handle multiple priorities.
  • Self-starter attitude complemented with a team-oriented mindset.

Responsibilities

  • Conduct cold calls to qualify leads and identify new business opportunities.
  • Execute targeted email campaigns for engaging prospects and securing meetings.
  • Serve as the primary contact for client queries and new business requests.
  • Support marketing initiatives and follow up on leads from industry events.
  • Develop in-depth knowledge of company services and products to articulate value to potential clients.
  • Identify key decision-makers and stakeholders within target organizations.
  • Maintain accurate sales data in Salesforce and assist Sales Team with initial deal progression.

Benefits

  • Career growth opportunities within a fast-paced environment focused on capital markets technology.
  • Pathway to transitioning into a Junior Sales Executive role.
  • Exposure to diverse global clients and complex trading systems.
  • Collaboration in a supportive team culture.
  • Comprehensive benefits package with competitive compensation.
Full Job Description


About the role

Pico is seeking a Business Development Representative (BDR) to support the growth of our enterprise business across the global financial market's ecosystem within AMRS, EMEA, & APAC
This role focuses on lead generation and pipeline development across both existing strategic accounts and new logo prospects, including banks, hedge funds, market makers, exchanges, and trading technology firms. Working closely with Senior Sales Leaders and Marketing, the BDR will identify new opportunities, build stakeholder intelligence across target organizations, and generate qualified leads for the enterprise sales team.

Responsibilities and Duties:
  • Conduct cold calls to identify and qualify new business opportunities
  • Execute targeted email campaigns to engage prospects and generate meetings
  • Act as the primary point of contact for all client requests, administrative, technical matters, and new business inquiries
  • Support marketing led campaigns and events, including the following up on leads from industry events and conferences
  • Develop a deep understanding of Pico's services and Products to effectively communicate value propositions to potential new customers
  • Identify decision-makers and technical stakeholders across trading, infrastructure, engineering, and market data teams
  • Maintain accurate and up-to-date information in Salesforce
  • Work closely with Sales & Marketing teams to align on messaging and coordinate follow-ups
  • Schedule meetings for the Sales Team and assist in moving deals through early stages of the Sales cycle
  • Provide feedback to the wider Sales Team on market trends, prospect pain points, and competitor intelligence

Education, Skills, and background:
  • Minimum of 3 years of experience in an inside sales, business development, or lead generation role, preferably in FinTech, technology, or infrastructure related field
  • Previous experience selling into financial services or enterprise IT environments
  • Proficient in Microsoft Office suite with strong Excel skills critical
  • Prior experience with CRM / marketing platforms such as e.g., Salesloft / Salesforce / Hubspot/LinkedIn
  • Self-starter, team player, energetic, enthusiastic, and organized
  • Strong organization skills and ability to manage multiple priorities
  • Bachelor's degree (or equivalent) would be an advantage

What we Offer:
  • The opportunity to grow your career in a fast-paced, high-growth company at the heart of capital markets technology
  • A structured pathway toward a Junior Sales Executive role
  • Exposure to global clients, complex trading environments, and leading financial technologies
  • Collaborative and supportive team environment
  • Competitive compensation and benefits package


Working Arrangements

This is a Hybrid position with weekly time in the office with the flexibility of working from home. Though travel may be required from time to time, it is not expected to be regular or frequent. The role holder will be expected to work whatever hours are necessary for the performance of this role (recognizing that it involves multiple jurisdictions/geographies including but not limited to EMEA, USA and APAC).

Full compensation packages are based on candidate experience and relevant certification.

New York Pay range

$75,000-$90,000 USD

Be a part of Pico Family

About Pico

Pico is a leading provider of technology services for the financial markets. The company offers a range of solutions, including low-latency trading infrastructure, market data services, and analytics tools. Pico's clients include banks, hedge funds, and other financial institutions. The company was founded in 2009 and is headquartered in New York City.
Learn more about Pico
Size
500 employees
Industry
Net Income
$1 million
Founded
2009
5 Year Trend
+30%
Revenue
$10 million

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