Townsend and Townsend and Crew

Business Development Manager

Townsend and Townsend and Crew$125K — $164K *
Legal & Accounting
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Undergraduate degree in Business, Marketing, Communications, or related field.
  • Preferred: Advanced degree in Business, Marketing, Communications, or related field.
  • Minimum of 5 years of experience in business development with a law firm strongly preferred.
  • Strong team collaboration skills to support cross-selling and up-selling efforts.
  • Detail-oriented with excellent organization and prioritization abilities.
  • Exceptional written and verbal communication skills.
  • Proven ability to work independently and manage timelines.

Responsibilities

  • Design and execute large-scale client events including seminars and dinners.
  • Act as primary liaison for significant sponsorship opportunities to enhance client engagement.
  • Guide partners in fostering relationships with key clients and identify growth targets.
  • Manage the Atlanta office Marketing budget including financial reporting and ROI analysis.
  • Provide strategic business development support to practice teams on a fractional basis.
  • Coach partners on business development strategies and client relationship building.
  • Co-develop and lead the firm's Alumni Program to identify business opportunities.

Benefits

  • Multi-faceted health benefit package including medical, dental, and vision.
  • Life insurance and short-term disability plans offered.
  • Retirement plans available.
  • Holidays and paid time off included.
  • Flexible hybrid work schedules with a mix of in-office and remote work.
Full Job Description
This position is responsible for working as part of the firm's Marketing Team, dedicated to supporting our attorneys with their marketing and business development needs. This individual works with attorneys to maintain the continuity, coordination, and execution of Atlanta-based business development, client engagement, and internal marketing efforts. The role will also support our other global offices as needed. This dedicated manager will independently manage timelines, push initiatives forward, and ensure accountability across stakeholders. This position is also directly familiar with the full array of services and resources the firm has to offer and supports the rapid development of opportunities and completion of related activities, thereby decreasing the firm's sales cycle time, improving attorney use of non-billable time, and enhancing the visibility of the firm in the market.

ESSENTIAL JOB FUNCTIONS:
  • Responsible for the design and execution of several of the firm's most important client events including large-scale signature client programs, General Counsel and In-House Dinners, Continuing Legal Education seminars, and regional leadership forums.
  • Serve as the primary liaison for some of the firm's largest sponsorship investments including cultural events, sporting events, and business associations to maximize ROI through strategic client engagement.
  • Guide partners to build and maintain relationships with key clients and identify strategic targets for firm growth.
  • Manage the Atlanta office Marketing Budget, including annual planning, financial reporting, and ROI analysis.
  • Provide strategic marketing and business development support for practice teams on a fractional basis.
  • Serve as a coach in the Partner Coaching Program, advising partners on business development strategy and client relationship building.
  • Co-coordinate marketing and business development component of the Annual Partner and Counsel Meeting.
  • Co-develop and lead the firm's Alumni Program to maintain relationships with former attorneys and staff and identify business development opportunities.
  • Assist with onboarding of lateral partners and other attorneys for business development support.
  • Assist with RFP responses.
  • Develop strategy related to rankings and recognition (Chambers, Best Lawyers, Legal 500, and similar publications) and submit nominations on an annual basis.

KNOWLEDGE/SKILLS REQUIRED:
  • Undergraduate degree in Business, Marketing, Communications, or related field.
  • Preferred: Advanced degree in Business, Marketing, Communications, or related field.
  • A minimum of 5 years of experience in business development with a law firm strongly preferred.
  • Demonstrated ability to work in a team environment, pulling together the resources of the firm across service lines to support business development efforts, e.g. cross-selling, up-selling.
  • Detail-oriented planner with the ability to organize, prioritize and meet deadlines with flexibility for shifting demands.
  • Excellent written and verbal communication skills.
  • Ability to work independently.
  • Willingness to gain in-depth working knowledge of legal industry and align Team's services, value propositions, and unique characteristics through continuous learning (i.e. reading, seminars, attorney interviews) to enhance ability to proactively add value to marketing efforts.
  • Strong computer skills including advanced knowledge of MS Office, CRM systems, document management systems, etc.
  • High degree of emotional intelligence and professionalism when interacting with internal and external contacts at all levels and ability to react to difficult situations appropriately.
  • Occasional travel may be required.

This is a full-time, regular position with a multi-faceted health benefit package including medical, dental, and vision. The firm also offers life insurance, short term disability plans and retirement plans in addition to holidays and paid time off. The firm offers hybrid work schedules combining in-office workdays as well as remote workdays. The annual pay range for this position in Atlanta only is $125,000 to $164,000.

Selected applicants will be contacted.

About Townsend and Townsend and Crew

Townsend and Townsend and Crew was a law firm based in San Francisco, California. The firm was founded in 1860 and was one of the oldest and largest intellectual property law firms in the United States. The firm provided legal services in the areas of patents, trademarks, copyrights, trade secrets, and related litigation. In 2009, the firm merged with Kilpatrick Stockton to form Kilpatrick Townsend & Stockton.
Learn more about Townsend and Townsend and Crew
Size
350 employees
Industry
Founded
1997

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