Product Management is responsible for the strategic planning, marketing and overall management of a product throughout its lifecycle. Product management involves activities such as market research, defining product vision and strategy, gathering user requirements, creating a product roadmap, coordinating cross-functional teams, managing product launches, and analyzing product performance. Product management involves working with various teams, such as engineering, design, marketing, and sales, to ensure the successful development, launch, and ongoing management of the product. Product managers are responsible for guiding and coordinating these teams. Professional stream includes those who are individual contributors with main emphasis on applying technical/discipline knowledge rather than managing people to achieve results – although coaching/mentoring less experienced staff, informal supervisory responsibilities, or overseeing work of other lower level professionals or manage processes and program are common. Individual work ranges from setting objectives and delivering on own work responsibilities to being a leading expert within a given field and influencing long term tactical decisions of the organization. Progression within this stream reflects increasing depth of professional knowledge, project management capability, and the ability to influence others. A colleague at this level works independently within defined boundaries and guidelines in a specific area but will need supervision and support on more complex tasks. Knowledge is required for the application of practical methods and techniques, work procedures and processes. Solutioning is through a choice between known alternatives, within the area of expertise and the leader will evaluate the appropriateness and effectiveness of the solution. The job requires previous work experience in a related area, or practical knowledge obtained via advanced education. Leaders at this level manage employees day-to-day and set priorities to ensure task completion.